As a wedding photographer, learning how to start a photography blog is essential to the success of your wedding photography business. Blogging is a way to highlight your photographic talents, while also showcasing your personality. With a blog, you can generate interest in you and your photography brand. Your blog can then lead to building an even larger client-base.
How to Start a Photography Blog
Here at ShootDotEdit, we specialize in editing wedding photos. We also love to provide relevant and valuable insights on topics that are relevant to you as a wedding photographer. That’s why we partner with industry leaders to bring you their insights and tips on topics, such as wedding photography blog ideas, that can help grow your business. Below, we connect with Virginia-based wedding photographer Katelyn James to find out her blog photography tips. We also discuss wedding blog ideas and strategies with The Youngrens. And, we share even more tips for starting a photography blog (and succeeding).
In our Growing Your Business through Blogging Webinar, Katelyn James discussed the importance of managing your blog. Throughout the webinar, she also focused on how it can help take your business from great to amazing. Here are the top 5 tips to learn how to start a photography blog and use it to grow your business.
1. Know That Timing is Everything
After the wedding, how fast you begin posting images to social media becomes extremely important. You want to stay relevant in the minds of your clients. So, rather than waiting 2-3 weeks to create the blog post and share images from the wedding, get right to it.
Golden Window of Impact
Katelyn recommends posting each wedding on the following Tuesday after the event (about 72 hours after the wedding). She calls this the “Golden Window of Impact.” The Golden Window of Impact means you have a certain timeframe to share your wedding photos with maximum impact on your clients.
The reason behind this is if you wait too long, there may already be dozens of wedding images uploaded from guests’ smartphones or personal cameras. The excitement and impact will have died down by the time you share your professional images. By aiming to publish the blog post right away, this will also help you speed up the rest of your post-shoot workflow.
“If I wait 4 weeks, my brides are not excited. They have been back to work for 3 weeks already… there has to be an efficiency and an urgency to your blog posts.” – Katelyn James
Try sharing your new blog post through social media at a late hour, such as midnight. There may be fewer people on Facebook, Instagram, or Twitter at this time, but there are also fewer posts being published. When your post goes live during this time, it has a better chance of being seen. This also increases the clicks and traction on it.
Related: Who’s doing it right in blogging? We highlight these 3 wedding pros and share what their strategy is!
2. Focus on Headlines
Creating the content and uploading photos to each blog post is important. This is a great place for you to be personable and connect with potential clients. So how do you get your followers to actually click on the post? You must make it a part of your routine to generate headlines and titles that are clickable and create intrigue in the minds of your readers.
With how saturated social media is with content, you need eye-catching titles for people to stop and click on your posts. The headlines are just as important as the actual blog post itself. As you work on your headlines, figure out how to highlight something unique about the wedding. You can do this rather than using a generic headline, such as “There is a new wedding up on the blog today.”
3. Share Posts with Vendors and Clients
Once you have uploaded your blog post, you will want to reach out to those who were involved in the wedding day. The goal of this is to help gain traction on the post. You can do this by tagging the bride, groom, and vendors on social media. This will alert them your post about their wedding is ready to be seen and shared.
By informing everyone involved the wedding photos are live, you are including them in the process. This is also a big plus when using Facebook. When you tag someone on Facebook, not only will they see it, but their friends and followers will see the post too. If some of their friends are newly engaged couples in search of a wedding photographer, this could be a great way for them to see your work. They may view your work and find that you are a perfect match for their upcoming wedding.
“Blogging is a win win. It’s a win for you. It’s a win for your clients. And it’s a win for your vendors.” – Katelyn James
When you work with vendors who share a similar ideal client as you, be sure to include a few extra photos that showcase their work within the post. This can help encourage them to share it more through their network and get in front of potential clients.
4. Create a Calendar to Blog Consistently
As you work on your blogging strategy, you may find one of the more challenging aspects is staying consistent with it. There may be some days where you are unsure of what wedding photography blog ideas to write about, or maybe you are too busy and do not have time to release a post. By developing a calendar for the month ahead of time, you will create a useful outline and schedule for yourself to stay on track.
The calendar will allow you to think of wedding blog ideas for your posts ahead of time so you have a clear idea of what to blog about each week. It will also allow you to think about the best days and times to post. Remember, even if you only have 100 readers following your blog, keep to a consistent schedule. They expect you to blog, and consistency can lead to you growing your following exponentially.
If you only have a select number of weddings you shoot each year, you can still find ways to consistently blog. Create blog posts on your favorite wedding day details, or start a personal blog series. Also, outsourcing your blogging needs to a specialist, like Fotoskribe, can keep you on track to blog consistently throughout the year.
5. Use Keywords for Brides
By including keywords in your blog posts your ideal brides are searching for, you increase the chances of them coming across your blog and booking you. To begin figuring out the keywords brides may use and help you find wedding blog post ideas, Katelyn suggests using an Incognito browser window. In the browser, type out keywords potential clients may look for. As you type these out, other commonly searched phrases will populate. This is a great way for you to learn some of the best keywords to use.
Simple keywords can sometimes be more powerful over a post full of technical language when it comes to SEO. For example, if you are a Boston based wedding photographer, use some simple keywords within your blog. These keywords can include “Boston wedding photos” and more. Remember, think about what your brides would search for when looking for a wedding photographer.
Blogging may not come naturally at first. But, once you develop a steady blogging routine, you can see a great return on the time you invested in your business.
Related: Don’t miss these 5 expert marketing tips to help you showcase your photography business to ideal clients!
In addition to her tips to help you learn how to start a photography blog, Katelyn James has a few more insights to share. Keep reading to learn more about her photography blog ideas to help you always create content for your blog.
So many people never give blogging a chance because they don’t think they have anything to share. They’re struggling from either a lack of blogging ideas or a lack of courage, or BOTH. Let me encourage you with this: YOU are quite possibly your greatest enemy. And, you have control over YOU. So, let’s make a change!
Focus on Your Audience
Instead of being bound by fear, focus on what you have to offer your community. There are people who LOVE your business and what you stand for, and yet you never give them ANYTHING to follow along with.
I’m talking to you: the business owner with a blog that has been collecting dust for months and months. I’m talking to the person who thinks it’s not worth it because only 40 people will check their blog each day. To the business owner who thinks they have nothing to share because everything has already been said before: you’re wrong. Your business has a purpose. The 40 people who faithfully follow you DESERVE to hear from you. And, maybe your commitment to show up will eventually turn into the greatest marketing tool of your business.
Let’s say you read that and now you’re pumped up and ready to utilize the most affordable marketing tool a small business could have. You’re ready to start sharing on your blog! What wedding blog post ideas do you write about? What do you SHARE? You can start by sharing in the following categories: sharing personal stories, posting current work, and educating your clients.
Share What You Learn
There is ONE topic I think many people shy away from and that’s Learning Out Loud. Michael and I listen to several podcasts we really find intriguing and we heard this quote recently. A guy named Nathan Berry said he adopted the concept of “Learning Out Loud” and it transformed his audience.
So many of you out there are constantly learning new things as you continue to grow your business. Why not SHARE what you’re LEARNING as you continue to LEARN it? Some of you would say, “Well, I don’t want to attract other photographers to my site and so that won’t work.” My response to that is, “Why not? Why not attract photographers? People are PEOPLE!”
I can promise you, with 100% certainty, if you focus on HELPING others instead of just HIGHLIGHTING yourself, you WILL grow.
This looks like coming home from photographing a great wedding where you nailed the OCF shots and then doing a little blog post sharing why it finally clicked for you! Post the images you’re in love with and share a few tips! You’re showcasing your work, but more importantly, you’re providing valuable information for others. These are photography blog post ideas you can use to create valuable content for your clients.
Don’t miss out on the 5 most important elements of a blog post to ensure you deliver compelling content to potential clients.
Katelyn James shared some valuable insights into how to start a photography blog and her photography blog ideas. Now, we want to dive into additional details about blogging effectively to clients who are perfect for you.
We connected with Jeff and Erin of The Youngrens in our Secrets of Blogging for the Savvy Photographer Webinar. The photography duo shared some of the most important tips and tricks to use to attract potential clients to your blog. Here are their top blog photography tips to help you get started.
1. Be Strategic
On your blog, be sure to write, post, and build content based on the people you want to photograph. When you write content, think of what your clients would like to read or like to see. Knowing your audience is an important part of your business strategy. It will lead you to the perfect clients. Take some time to figure out who your perfect client is and create content you know they would enjoy.
Brides may spend hours cataloging through various websites, such as Pinterest, to get ideas for their wedding images. Pictures of the dress, getting ready, candid friends and family photos, and the first kiss will be on most of your clients’ lists. For photography blog post ideas, use these types of images that best represent you and your brand.
“They have a picture of happiness in their head, and with the blog, you are able to present a picture of happiness and show them how you are able to fulfill what it is that they’re looking for.” – Erin Youngren
To set yourself up for success with blogging, shoot strategically for your blog posts. This will help you speed up your workflow and know which images are best to share on your photography blog.
2. Be Genuine
Your writing can represent your personality and help you connect with your clients. Your clients want to see you are human. By taking the time to write, you can provide an emotional connection through words as well as the images. Every photographer can provide images. So, show clients you are creative and can offer more than other wedding photographers in the industry with your words.
3. Be Consistent
Creating a schedule for your blogging is an essential part of your success. Choose the best times and days to post to your blog and stick to it. Try to make your blogging goals as realistic as possible to avoid becoming overwhelmed. If you know you only have time to post two times a week, do not create a schedule that exceeds this.
Another way to stay consistent in your blogging is to always link back to your website in any type of post on social media. Sites like Facebook and Twitter are effective media outlets for blogging and connecting with your clients. Share your blog posts through these social sites to gain traction, and encourage your followers to share your posts.
4. Start a Series
When you first learn how to start a photography blog, it is important to blog about wedding blog topics other than photography. Start a blog series about something that is personal to you as a photographer. The Youngrens have a series called Recipe Sunday, where Erin takes creative pictures of food she has put together. This is just one of the many blog post ideas for photographers you can utilize.
If you are not much of a cook, try photographing beautiful locations you visit. When you capture creative images, your clients can imagine how you would shoot the details on their wedding day. Using this blogging tip will allow clients to relate to your brand as well as your personality.
5. Be Systematic in Your Workflow
It’s crucial you set yourself up with systems to manage your workflow, whether you use a blog calendar or other programs to help. Here are just a few that can help you with your blogging workflow:
Asana is a task management tool which allows you to assign tasks and due dates, and it also allows you to schedule as far out as necessary to stay ahead with your blogging.
BlogStomp is a tool to help you get images prepared beforehand. If you outsource photo editing to ShootDotEdit, you can take the Lightroom Catalog you received back and export your images from Lightroom to BlogStomp. This will save you time, especially when you are uploading blog posts on a weekly basis.
Fotoskribe, a ShootDotEdit Company, is the leading expert in blogging-as-a-service for professional wedding and portrait photographers. Fotoskribe is a team of professional and passionate storytelling bloggers. The bloggers unravel your complex ideas and inspirations, then create stories that people love to read (in a way that gets Google’s attention). When you are learning how to start a photography blog, you can utilize an expert like Fotoskribe to help you get started and maintain a consistent blogging schedule.
Learn 3 additional steps to take to kickstart your photography blog from Jeff and Erin in this article.
Growing Your Business Through Blogging
Does this sound familiar? Wedding, engagement and portrait shoots, emails, meetings, timelines, albums… the list goes on and on. You have a never-ending to-do list to maintain your business.
A wedding happens and you capture images you are ecstatic about and have full intentions to share them on your blog to show your couple (and to help attract more clients). But, the next client inquiry comes in and your schedule is suddenly packed again. You think, “I’ll get to starting a photography blog to share about my last wedding when I do the next one.” And then, it happens again, and again, and again.
Blogging is a Bottleneck
Blogging is a bottleneck for many wedding photographers and is one of the most common tasks to get pushed aside. And even though it may never be the most important task of the day, it is vitally important to learn how to start a photography blog and use it to grow your business. The challenge is figuring out how you can blog consistently, share valuable wedding blog topics, post in a timely manner, and keep up with the demands of the rest of your business. We have a great resource to help you with each of these items, so you can reap the benefits of blogging as a wedding photographer.
In our 5 Keys to Growing Your Business Through Blogging Guide, we highlight how to make blogging a higher priority in your workflow and how to get to the point where you are blogging regularly. We also introduce you to 5 photographers who have seen the business benefits of blogging first hand, and we share the secrets behind their success.
Click the banner below to download your copy and learn how to start a photography blog, how to simplify and streamline your blog workflow, develop a steady blog audience, rank higher on search engines through SEO techniques, and share a strong brand message that attracts clients who are perfect for you!