If you've ever wondered about the value of selling photography prints, you'll find conflicting opinions. While some believe that prints have lost their worth due to technological advancements, others are reaping the benefits of increased profits they've seen in their photography business. If you have held the former opinion up until now, there is a high chance that you are not doing your print sales right. As you sell prints, you diversify your income, open up new opportunities, and get higher client engagement. Whether you’re just starting out with selling photography prints or have been doing it for a while, this blog will guide you on how to make money selling prints the right way. So, let's dive in!
How To Sell Prints As A Photographer
1. Find The Right Audience For Your Photography Prints
Selling photography prints can be a great way for wedding photographers to generate an extra income stream. An important factor in doing so is finding the right audience who would appreciate and be willing to purchase before investing time and energy into making the prints. To sell photography prints, start by identifying who your ideal customers are based on their interests and lifestyle, as these would often reflect in the kind of photo prints they may wish to buy. They could be your couples from wedding or engagement sessions or a family or senior session client looking for a physical print to hang in their homes.
2. Set The Right Print Price
As a wedding photographer selling prints, your print sales should be set in a way that maximizes your income and grows your customer base. Pricing your prints is important to ensure you get a fair return while still being competitive. Start by calculating your costs and then work on a profit margin on top of each item. It is important to price prints according to the cost of production, market standards, and the perceived value of the photos themselves. This could include pricing prints according to size, type of paper/material used, or special features like frames or boxes. Consider the audience you are hoping to target when creating or choosing print options too; this will ensure that whatever pricing strategies you decide on will be tailored to their needs.
Suggested Read: How To Price Photography Prints
3. Educate Your Existing And New Clients
Many clients may not be aware of the option to have physical keepsakes of their special moments. It is crucial to educate both existing and new clients about the importance of photo prints. During your initial meeting, emphasize how prints, canvases, photo books, or wall art can add value to their experience. By consistently highlighting the idea of incorporating these prints into their home decor and providing sample options, you can help them realize the desire to purchase these items eventually.
4. Help Potential Customers Visualize Prints
There is a big difference between telling your clients about prints and showing examples of prints that they can buy from you. Taking the time to ensure that your clients can visualize a piece of art is essential to the process of selling photography prints. To start, be sure to decorate your office with prints from past weddings so that your clients will see first-hand what their images could look like. For your samples, choose some of your favorite images from past weddings that represent your ideal client.
Print them out and display them in an attractive way that makes your clients feel like they need something similar in their homes. Before convincing clients that they need to purchase prints from their wedding day, you have to value yourself first. The more confidence you have in selling prints, the more your clients will trust your opinions. Remember that you are providing your clients with stylized and unique prints that they cannot find anywhere else.
5. Promote And Market Your Photo Prints
Rather than just putting your prints up for sale, taking time to promote and market the images will help you reach more potential buyers and make it easier to sell your work outright. Start by utilizing social media platforms, email campaigns, and other digital outlets with enticing visuals of the printed products you offer. You can provide updated content like blogs or tutorials that will help create engagement with potential buyers.
Along with selling photography prints online, attending local craft fairs and exhibitions is always a great way of connecting with potential customers. You can also use marketing tactics like print sales or promos to drive traffic and help boost wedding photography sales. Creating limited edition prints of your best work is a great way to encourage customers and give them the incentive to purchase prints right away.
Bonus Tip: Sell Photography Prints Online
After identifying your target audience, create a dedicated sales page on your photography website or an online store to sell photos online. Include product details, pricing information, and options for print sizes and materials, like framing options or canvas materials. Additionally, ensure that there's an easy and secure ordering process so potential customers don't get discouraged from buying from you.
Outsourcing your print sales to printing companies can be a smart move for your business, similar to how ShootDotEdit customers maximize their potential profits by taking advantage of Extra to market and sell photo prints after the wedding day.
Further Read: How To Deliver Photos To Clients
Selling photography prints can have multiple benefits for your wedding photography brand. It not only increases brand visibility but also generates additional income. The flexibility to offer both digital and physical formats, along with various sizes and materials, allows you to cater to different customer preferences. As you learn how to sell prints, remember that the most important part of selling photography prints to clients is building a strong and trusting relationship that helps grow your business. By providing extra value for their money and fulfilling the demand for physical visual reminders, you can capitalize on these business opportunities and foster the growth of your business.At ShootDotEdit, we know how precious time is for wedding photographers and help to lessen your post-production workload with our professional photo editing services. To learn more about how we can help you grow your wedding photography business, check out our pricing plans.