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The busy season has ended, the weather is getting colder, and Christmas is just around the corner. And this means one thing: It's time to start marketing your photography business for the holiday season, which means offering clients Christmas holiday mini sessions! People are likely to be in the mood for family holiday sessions during the winter holidays, and these holiday sessions are a great way to get new clients and boost income. To ensure success, it is important to have well-crafted holiday email templates. These can be used to reach a larger target audience and provide valuable information about scheduling, promotional offers, and expectations on the day of the session. In this blog post, we have listed ways to create the best holiday session email templates for wedding and portrait photographers alike.

What Are Holiday Email Templates?

infographic stating holiday email campaigns are an efficient way to notify your clients of your holiday sessions

A holiday email template is a great way to communicate with existing and potential clients faster than ever. You can create an email template that includes all the information for the type of service you are providing or make multiple ones depending on your email campaign awareness strategy. 

Holiday templates include basics like company name, availability, pricing, contact information, and questions that can help you communicate with your clients easily. You can include a list of services or tentative dates in your holiday session email templates so that clients can book in advance. You can also offer discounts or perks like a free printable if clients sign up in time.

With a clear strategy in mind, sending out email campaigns full of offers, questions, services, and other important details makes things easier for you and your customers. Additionally, launching a holiday campaign during Black Friday till Christmas might prove fruitful to your marketing efforts, as you could have a higher success rate by catching potential customers’ attention right when they’re searching for festive fun activities. 

It all boils down to designing attractive and informative business holiday email templates. Whether it's an automated response for inquiries or a short message with special offers – all these elements should be thoughtfully customized in accordance with your brand image.

Read More: Wedding Photography Email Templates To Save Time + Speed Up Workflow

The Need For Holiday Session Email Templates

1. Easy Communication With Clients

infographic stating provide all the necessary information that your potential clients need to book a holiday session

Email templates make communication with clients easier and more efficient. With a pre-written email template, you don’t have to spend time typing out long emails with every detail about your holiday mini sessions. Plus, it helps to keep your emails short and sweet, as that can save your and the receiver’s time. Your clients will definitely appreciate this a lot!

2. Brand Awareness

Holiday email templates allow you to promote your business and increase brand awareness. By creating customized email templates with your brand logo, your clients can instantly recognize who they are receiving emails from. In addition, adding elements such as banners, pictures, and gifs will help customers remember your business in the future. This will help to increase sales and your client base.

Suggested Read: How To Build A Sales Funnel: A Guide For Wedding Photographers

3. Save Time

infographic stating with customized email templates, you can send out emails quickly with just a few clicks

Creating holiday session email templates is a great way to save time and money. You can use online tools like Canva or Mailchimp to create customized holiday email templates to send out to clients for your Christmas holiday mini sessions, or use pre-designed free holiday email templates! Pre-written email templates allow you to focus on other important aspects of your business, such as shooting, editing, and marketing. Plus, with pre-designed templates, you can customize the details to match your brand and make sure that you are providing a consistent client experience every time. 

How To Create Festive Holiday Session Email Templates

Step 1: Include Brand Name

infographic stating the more clients see and interact with your brand name, the more likely they are to remember your services

The first step to creating a successful holiday session email template is to include your brand name. This will help to ensure that customers recognize who they are receiving the emails from and make it easier for them to find out more information about your services. You should also add a festive and attractive pre-header that entices customers into booking their Christmas holiday mini sessions with you. 

Step 2: Seasonal Greetings

By including seasonal greetings in your email templates, you can create a warm and inviting atmosphere for your family holiday sessions. You can include some Christmas greetings, such as “Happy Holidays” or “Merry Christmas” to help customers feel more connected and excited about your email campaign. Additionally, you can also include creative festive messages like “Santa’s Coming To Town” or “Creating Memories That Last A Lifetime” to make your customers feel special for the upcoming holiday season. 

Suggested Read: 10 Ways To Give Back This Holiday Season

Step 3: Describe Your Email Campaign 

infographic stating include special discounts in your holiday sessions to get more Christmas holiday mini sessions

The next step is to provide important details about the holiday session planning in your email template. You can include details such as the availability dates, studio venue, props included in the package, pricing, and timings so that customers know exactly what to expect when booking a session with you. This will help them make an informed decision and also ensure that they don’t miss out on any important details. 

Step 4: Call To Action

The most important part of any holiday template is the call to action (CTA). In order to ensure that customers take action and book their mini sessions, you should make sure that your CTA stands out. Make sure it’s in a bigger font size and more visible than the rest of your content. You can also make it more appealing by adding actions like “Book Now”. Additionally, include links to your questionnaire or booking form along with your contact information, such as email, phone number, website link, and social media handles. 

Step 5: Add Festive Designs & Graphics

infographic stating design festive email templates that grab your customer’s attention and increase sales this holiday season

Having festive elements in your holiday session email templates will help to make them more engaging and interesting for customers. You can add images of Christmas trees, stockings, presents, snowmen, etc., along with colorful fonts to create beautiful holiday email templates. If you’ve previously shot holiday sessions, you can include those pictures to show customers what to expect for their own family holiday session with you. This will give them a quick glimpse into your email campaigns and make it easier for them to book their Christmas holiday mini sessions with you. 

Here is a holiday session email template example to help market and advertise your holiday sessions:

[Brand Name]

Heading - Now Open For Booking: Christmas Holiday Mini Sessions

Hi there!

It’s beginning to look a lot like Christmas, and we’re finally open for bookings!

You can now book your Christmas holiday mini sessions for you and your loved ones. We also have plenty of festive props for your holiday sessions. Book now to let us know if you want to at our studio or at your chosen location. 

Our holiday sessions begin from December 1st - December 25th. Spots are limited, so HURRY and book now. And this year, we’re offering 30% off any prints ordered from your gallery – our biggest sale EVER. You won’t want to miss this one!


[Your Name/Brand Name]

[Add contact info, website, and social media links]

Holiday Email Examples For Christmas Holiday Mini Sessions

It's that time of year again, and businesses all over are beginning to send out their holiday campaigns, and you don't want to be left behind. Here are a few holiday email to client samples to help you market and advertise your Christmas holiday mini sessions and bring in new clients!

1. Inquiry Email

infographic stating try to keep your inquiry email response short, simple, and informational

When a potential client reaches out to you, it's important to respond quickly with an email that offers them more information about your services. An email example can be:

Hello (client name),

Thank you for your interest in our Christmas holiday mini sessions! We'd love to discuss how our mini session could be the perfect fit for your family. Please let us know a little bit more about your needs, and we'll be happy to provide more details.

Here are a few timings and dates that we could set up a virtual meeting - xx/xx/xxxx at abc, xx/xx/xxxx at def, or xx/xx/xxxx at ghi - do any of these work for you?

2. Pricing Guide

When a client is interested in your services, it's important to provide them with an accurate pricing guide email. This email should include the holiday session packages you offer, a breakdown of what’s included, other services you offer, and any add-ons that clients can opt for. You can also send them a PDF file of your pricing guide and email an example like this: 

Hello (client name),

Attached is a PDF file of our pricing guide, which contains our packages and services for the holiday sessions. Please take a look and let us know if you have any questions or special requests we can accommodate. 

If you have any queries, please feel free to reach out. 

3. Follow-Up Email

infographic stating a follow-up email is an indication that you are genuinely interested in working with your client

In case you don’t hear back after you’ve sent your email to the client, it's a good idea to have a template that’s reserved for follow-ups. You can email something like this:

Hello again (Client Name),

We hope you're doing well. We just wanted to follow up on our email from earlier this week. Did you get a chance to look at the pricing guide? We'd be happy to answer any of your questions about our services and packages.

Please let us know when would be a good time for us to discuss this further. 

4. Confirmation 

Once the client has agreed to book a holiday session with you, it's important to acknowledge this with a confirmation email. This email should include the details of the session, payment terms, and other instructions regarding the session. Like:

Hello (client name),

We are thrilled to have you for a Christmas holiday mini session! Here's everything you need to know about the upcoming session:


Date: ____

Time: ____

Location: _____


Payment Terms and Conditions: _____

We look forward to working with you!

Please let us know if there's anything else we can do in the meantime.

5. Session Reminder

infographic stating a reminder will help your couple stay organized and shows that you care about them

It's important to remind your client of the session a day or two before the event. This email should also include any extra information they might need to know, such as location directions or a list of items they have to bring. This could be:

Hello (client name),

We hope you and your family are ready for your upcoming Christmas holiday mini session! Here's a quick reminder of what to expect:

Date: _________

Time: _________

Location: ______

What to Bring/Wear: _______

We look forward to seeing you there!

If you have any questions or concerns, please don't hesitate to reach out.

6. Gallery Is Live

Finally, once your client's gallery is live, you should email them a link to their images. You can also include additional instructions in the email regarding how the client can view and download their images from Dropbox or any other platform. An email example could be:

Hello (client name),

We hope you had a wonderful time at your Christmas holiday mini session! We are thrilled to share that your gallery is now live.

To view and download your images, please use the following link: _______

We hope you love your photos! Please let us know if you have any questions or feedback.

Happy holidays!

7. Holiday Card + Thank You

infographic stating sending a thank you email shows that you value and appreciate your clients

As an extra gesture of appreciation, you could email your clients a virtual holiday card on Christmas Day. You can thank them for their business and express how much you enjoyed shooting their holiday sessions. A holiday card template can include any additional notes or well wishes. An example could be:

Merry Christmas (client name)!

We hope you and your family have a wonderful festive season. We just wanted to take this opportunity to thank you for choosing us as your photography team and for allowing us to capture these moments in time.

We had so much fun capturing your holiday mini session, and we look forward to shooting more milestones in the years to come.

Wishing you a safe and happy holiday!

Warm regards, 

(Brand name)

Further Read: The 10 Step Process To Creating A Holiday Card Campaign

With the holiday season coming soon, now is the time to start planning your festive email marketing campaign and getting those holiday session email templates out! These holiday session email templates will help you create a campaign that captures your customers’ attention and drives them to book sessions with you during the holidays. Plus, email templates are an easy way to create a polished and professional email. They also allow you to save time, as you can simply copy and paste the text to your next client. 

At ShootDotEdit, we are passionate about helping you grow your wedding photography business. A part of how we do that is by lessening your post-production workload with our professional photo editing services. To learn more about how we can help your wedding photography business, check out our pricing plans.

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