We designed another year’s worth of FREE customizable Holiday Card Templates for Photographers, including free Christmas card templates for photographers. And, we are certain they will wow your customers and make them proud to share your photos.
In addition, we partnered with Bay Photo Lab to help you bring those designs to life in a fast and easy way!
Holiday Card Templates
These holiday card templates are made for the professional wedding photographer and everything they shoot, including the wedding day, family portraits, holiday sessions, and more. At ShootDotEdit, we specialize in image editing services for wedding pros. We talk to photographers from all around the world about what is most important to grow and sustain a wedding photography business. One way to create and maintain a successful business is to create ways to add additional income. The holidays bring opportunities for sessions with your past and current, and even future clients. It is also a time where you can use holiday and Christmas card templates for photographers for past shoots you had during the year. Your wedding clients will be thrilled to hear from you and will share the cards with their family and friends.
We love partnering with like-minded companies, like Bay Photo Lab, to bring you resources that will help you grow. To make the ordering process simple, we used Bay Photo Lab’s 3 most popular sizes to create our templates. That means all you have to do is download the holiday and Christmas card templates for photographers, add your unique style, and quickly move through Bay Photo Lab’s ordering process.
About Bay Photo Lab
Bay Photo Lab has a long history of innovative photographic printing and photofinishing services. They have been providing Professional Photographers with the highest quality printing and customer service for nearly 40 years. Plus, they are committed to providing personal attention and a wide range of products. They pride themselves on our quality printing and fast delivery, which is ideal for your holiday card needs.
Holiday Card Templates for Photographers
Our FREE Holiday Card Templates, created in conjunction with Bay Photo Lab, include:
- Customizable templates; each made in Bay Photo Lab’s 3 most popular card sizes
- Editable text fields and drag and drop image areas to personalize each card
- Simple instructions to adjust the cards to represent your photography brand
- Bay Photo Lab’s simple and streamlined ordering process
4 Ways to Use Holiday Card Templates for Photographers
Did you know the #1 way to build lifelong relationships with your clients is to keep in touch after the wedding is over? The clients you spend time reaching out to will be the ones who will refer you to friends, family, and colleagues.
The holidays are approaching quickly, and what better way to reach out to clients, old and new, than with free holiday and Christmas card templates for photographers? Here are 3 ways to use holiday card templates to keep a connection with your clients and to continue growing your business.
1. Send a Card of Your Family to Past Clients
One of the best things to do is remind your clients you are not just a photographer. You have a life outside of photography, including a family, hobbies, and more that can help you relate to your clients. Help remind your clients of this by sending them a holiday card featuring your family. This gesture will help make you much more personable to your wedding clients. When they receive your holiday card, your clients will likely put it somewhere in view of guests and other family members. Those are people who may be in need of a wedding photographer.
Another benefit of sending cards to all past clients is you are letting them know you appreciate them and want to stay on top of their minds. Remember, just because the wedding is over does not mean the relationship also needs to end. In fact, many wedding photographers who spend time nurturing relationships after the wedding day find themselves with clients for years to come. This means their past clients think of them when it is time to take maternity photos, holiday session portraits, newborn pictures, and more.
After you send your upcoming holiday cards, set reminders to send out birthday cards or anniversary cards. Since they are adjustable and customizable, you can use our free holiday card templates to create designs and send them to your wedding clients for these special occasions. This is something you can prepare for before the wedding day. When you first meet with your clients, ask them questions that will help prepare you for after the wedding day. Things like their birthdays, anniversaries, and more can help you prepare for greeting and holiday cards. When you make it a part of your process and workflow to prepare and send cards to your clients, it will be easy to follow through for each client.
2. Send a Business-Oriented Card to Your Friends
Your wedding clients are not the only people who can introduce you to new clients. You can also send the holiday cards to your friends with reference to your photography business (you can do this by adding a logo, your website URL, past images, etc.). When you keep your business top of mind with friends, you can reach new clients who may not have found you yet. The reason this is a good idea is that your friends have similar interests as you and will attract people to your business who are potentially a great match. A holiday card that keeps your business top of mind will help generate those referrals.
We mentioned sending a card to your clients with pictures of you and your family above. One thing we did not talk about is how you can share holiday cards with your family. Include family members on your list of holiday card recipients. Once they receive the card, they will be sure to hang it up on their wall at home. For family members you are close with, encourage them to have it on their desk at work or somewhere visible people they interact with daily can view. Family members are great referral sources because they already know you and would be happy to refer you to their friends and colleagues.
3. Send Cards to Vendors You Worked with This Year
One of the most important parts of your role as a wedding photographer is to bring in new clients who can help you grow your photography business. A simple way to do that is to create relationships with local vendors. These are companies and people who you work with before, during, and after the wedding day. Vendors are a crucial part of your success, especially when it comes to referrals.
You may already send images to vendors from the wedding day as a part of your workflow and process to gain more referrals. If so, that is a great step to earn their trust and work on that long-lasting relationship. Another way to build on that relationship is to send holiday cards to vendors you worked with this year. You can take a few different approaches to the cards you send to vendors around this time of year, including:
Use never before seen images
One way to create holiday cards for vendors is to include never before seen images of them working during the wedding day. If you use this approach, you can hold back a few images after the wedding day instead of sharing them with vendors or on your blog, social media, or website. The card you build will share the images for the first time, which will thrill the vendor when they receive it. This is something they will likely share with their clients, which can help you get your work in front of new clients who are perfect for your business.
Create a business-oriented card
We mentioned this in the last tip, and we think it is valuable to also use this strategy for vendors. Send a business-oriented holiday card. This can be a card that features some of your past images, your logo, and website. The gesture will make your vendors happy and will help keep you top of mind. As a valued partner to them, they may also share this with their clients to help you receive more vendors. With your work, logo, and website, potential clients have a way to contact you if they like what they see.
This tip mentions to send holiday cards to vendors you worked with this year, but what about the vendors you didn’t work with this year? Perhaps you have a vendor who you have always wanted to work with, or maybe a vendor you worked with in the past was unavailable this year. Whatever the case, you may want to add to your strategy, time, and budget cards for those vendors. This can help you make new connections, or revive old connections, to increase the chances you have of receiving referrals for your photography business.
4. Send Each Couple from This Year 5 Free Cards as a Thank You
Your clients will cherish a card that features such a special moment as their wedding day. To make the holiday card special, select a few of your favorite photos from their wedding day. You can also leave a short note letting the couple know these were your personal favorite wedding images. Just like we mentioned for the vendor cards, you can save a few photos with this exact purpose. That way, your clients are surprised and excited to see these images from their big day.
Providing your couple with a few holiday cards they can send out serves several purposes. Along with this being an amazing gift to give them, they now have an easy opportunity to send these cards out to their close family and friends. It also introduces the possibility of purchasing additional cards to them, which will help you continue to bring in income. Just as the rest of the tips do, this will keep you top of your clients’ minds.
Since Christmas is right around the corner, think about using your free Christmas card templates for photographers as the first set of cards you create with the holiday theme. There are several templates which can be used for the Christmas holiday, as well as other occasions.
Suggested Read: Holiday Session Email Templates For Wedding Photographers
Free and Easy to Use
Holiday cards provide you with a quick way to make additional income during the holiday season (which is great because this time is the year is usually slow when it comes to shoots). They are also a way to keep you top of mind with your past and current clients. Our templates are already created just for you, which means all you have to do is add your unique style to them and prep them to send to your clients.
Remember, we have made it easy for everyone to use the holiday card templates. So, whether you are a Photoshop user or not, you can easily customize and use our holiday card templates for your photography business. Once you download the templates, you will receive a free tutorial on how to best use them to achieve your goals.Your clients
Your clients are going to love that you are taking time out to customize your holiday card templates for photographers and send them throughout the year. The clients you send holiday cards to will appreciate the kind gesture and value you thinking about them even though the wedding day has passed. Building this relationship with your couples will prove to be beneficial during the holiday season when family and friends they can refer you to surround them.