With over 700 million active users, Instagram, without a doubt, is a social media platform that has a vast audience. Therefore, it could also help you find new clients and vice versa, allowing you to grow your wedding photography business. And one of the ways you can use this platform to promote your photography business is by creating Instagram ads! Instagram ads for photographers are a super effective way to raise awareness about your brand and attract potential clients. From couples who are getting married to industry professionals looking for collaborations, Instagram enables you to do multiple things that can benefit your business. In this blog post, we will discuss everything you need to know about advertising on Instagram, including how to promote your Instagram photography page and how to target your audience.
How To Promote Photography Business On Instagram
Instagram ads are sponsored posts you can create to promote your wedding photography business on Instagram. These ads appear in people’s feeds, just like normal posts, and have a sponsored icon to indicate the advertising content. The purpose of Instagram ads is to reach a larger audience and generate more engagement for your wedding photography posts. To create an Instagram ad, you will need to use Facebook Ads Manager or the Instagram Advertising platform.
Once you’ve selected your platform, you can start creating your ads. You can choose between three types of Instagram ads:
- Single Image: Single-image ads are great for showing off your portfolio.
- Video Ads: Video ads are great for telling stories and engaging with your followers.
- Carousel Ads: Carousel ads are perfect for showcasing a range of images.
You can also create Instagram Stories Ads, which appear in between normal Instagram stories and stay active on people’s screens for 24 hours. Regardless of the type you choose, all Instagram ads include a call-to-action button that encourages people to click the link and book a slot with you or contact you directly.
5 Tips On How To Create Instagram Ads For Photographers
Now that you know what Instagram ads for wedding photographers are and how they work, let’s talk about how you can create these photography ads.
1. Select An Ad Objective
The first step for creating Instagram ads for wedding photographers is to select a specific ad objective. Your ad objective should be tailored to what you want to achieve with your Instagram campaign. Instagram has different types of ads depending on the purpose, such as brand awareness, reach, traffic, app installs, and lead generation. Before deciding on which Instagram ad type to use, assess how established your business is. If you just created a page and want people to recognize your brand, run a brand awareness campaign. On the other hand, if you have a successful portfolio website, running Instagram ads for lead generation campaigns can help grow your business.
2. Run Carousel Ads
Carousel Instagram ads are another type of Instagram ad that you can use to create awareness about your brand. This ad format lets you put several images into one ad, and users can scroll through them to get a well-rounded view of your work – which is more powerful than a single-image ad. With carousel ads, you can show off your artistic work. A wedding photography ads example could include showcasing before and after images using your editing platform’s presets. You can feature closeups or show black and white versus color images, etc.
Suggested Read: Wedding Photography Advertising: How to Promote Your Business
3. Keep Your Layout Consistent
The key to Instagram ads success is consistency – both in terms of the look and feel of your ads and what you are promoting. Just like your Instagram feed, your ads should be consistent too. Instagram ads for wedding photographers should look on-brand and reflect what customers desire most. That means sticking to your brand’s colors, your unique editing style, language, Instagram captions, etc.
4. Target The Right Audience
One of the most important elements of social media ads is targeting. You can create social media ads that target specific demographics, such as age, gender, location, interests, education level, and more. You can also use advanced targeting tools to reach out to newly engaged people and high school seniors if that’s what you’re aiming for. This way, you can ensure that your social media ad will reach your intended audience and increase the chances of success.
5. Use Relevant Hashtags
When creating social media ads, try to use relevant Instagram hashtags to target people who are interested in your business and can become potential customers. For example, you could use hashtags such as #weddingphotography or #engagementphotos. Make sure you research which hashtags have the most reach and engagement so that your social media ads can reach the right audience.
Suggested Read: Use Instagram To Grow Your Wedding Photography Business
How Much Do Instagram Ads For Photographers Cost?
Depending on the plan you choose, online advertising on social media ranges between $0.20 to $6.70. Advertisers opting for CPC or cost-per-click usually end up paying $0.20 to $2 per click. While advertisers choosing CPM or cost-per-impressions pay $6.70 per 1000 impressions. For CPE or cost-per-engagement, advertisers pay $0.01 to $0.05 per engagement.
Plus, Instagram ads offer a wide range of benefits, including –
- Increased visibility and brand recognition.
- Reach target audience.
- Highly effective at driving engagement with customers and building brand loyalty.
- Allows you to gain insights into the demographics of your target audience and track key metrics like click-through rates, impressions, and engagement.
- Delivers higher conversion rates.
Further Read: How To Create Social Media Ads To Book More Weddings
Overall, Instagram ads for photographers are an effective way to promote business and reach a larger audience. It offers the opportunity to reach more potential customers while staying within budget (depending on what type of ad you choose and the budget you set aside). While consistency is always key when it comes to social media marketing, sometimes, a little advertising can do wonders for your reach and engagement. And with these effective tips on how to create Instagram ads for your business, you can target your audience and get more clients!
At ShootDotEdit, we are passionate about helping you grow your wedding photography business. A part of how we do that is by lessening your post-production workload with our professional photo editing services. To learn more about how we can help your wedding photography business, check out our pricing plans.