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Social media has undoubtedly changed the way you do business and social media marketing is one of the most powerful ways to promote yourself and build your brand. If you are looking to grow your reach, Instagram could be your tool of choice. Your photographs already speak for your brand, and Instagram is built for promoting photographs – so it’s a perfect match! If you need some tips for how to use Instagram to grow your wedding photography business, this blog post could be a game-changer.

Top 10 Ways to Use Instagram to Promote Your Wedding Photography Business

Social media marketing for wedding photographers is all about keeping up with the trends, consistency, and building a loyal following. In the list below, we offer 10 ways, in detail, for how you can use Instagram for your wedding photography business.

1. Plan Ahead

Instead of posting on Instagram every day, select one day each month to curate all the photographs you will be posting for the next month. Ideally, planning a month in advance and finalizing the photos ahead of time will give you the freedom to carefully curate your Instagram timeline and make it stand out on behalf of your brand. You could also use software like Planoly to organize your monthly posts. Planning your posts will also save you from stressing about what to post every day and allow you to focus on other aspects of your business.

2. Use Creative Captions

Use your words wisely. While using Instagram for your wedding photography business, try to give your followers a peek into what you do. If there’s a specific story attached to any of the photographs or something that caught your eye as you were taking that photograph, try to articulate that in your caption. Engaging stories keep your followers interested. Another example of what to include in your captions is how you got the shot. Alternatively, you could simply write a descriptive caption about what is in the photograph too! However, if you are planning a lengthy caption, try to keep it concise. If you’re at a loss for how to come up with your captions, check out this related read on 100 Instagram Captions for Wedding Photographers.

3. Consistency is Key

Being consistent when you are using Instagram for your wedding photography business will allow your followers to look forward to your posts. Consistency applies not just to posting regularly but also to consistency in your voice, the style or color tones of photographs, and the time of day you post as well. These things help showcase your brand to your followers.

4. Interact With Your Followers

For wedding photographers, social media marketing on Instagram involves sharing beautiful pictures, but interacting with your followers also helps. Whether it’s replying to their comments and inquiries, or organizing quizzes via Instagram stories, try to engage with them. Your audience is likely to feel a more personal connection with your brand if you make a special effort to interact with them. If you want to take it up a notch, you could even organize some Instagram live Q&A or casual chat sessions as well. Take this opportunity to directly interact with your followers and build a relationship with them.

5. Take Your Followers Behind the Scenes

Taking your followers with you on location is a great way to get them interested in what you do. Whether you are shooting at a picturesque location or photographing your couple with their pets, giving your audience a little peek behind the scenes is definitely something you should make a part of your Instagram strategies. You might not have a lot of time to do this while you are photographing a wedding or engagement session, so plan ahead to get someone from your team to capture moments that might be interesting for your audience. A big part of using Instagram for your wedding photography business means giving followers a glimpse of how you get those stunning photographs on your timeline.

6. Tag Other Businesses & Clients

Another way to engage people while using Instagram for your wedding photography business is to tag your clients or other businesses that you partner with. You could give them shoutouts, or you could even ask your followers to go check out the services from some of your favorite vendors. For photographs taken at venues, remember to geotag the venue along with their Instagram handle. You could also mention caterers, florists, event planners – really any wedding vendor – in your posts. To make your couples feel extra special, you could share beautiful photographs of them along with a caption thanking them for choosing you and letting you be a part of their special day.

7. Use Hashtags

Using hashtags with your Instagram posts is crucial. They are a very effective way to increase engagement and attract followers too. Do some research and only use popular hashtags that match your post. This practice has become even more important now that users can follow specific Instagram hashtags. Some of your hashtags could include the location, client, brand, business, or even the equipment you are using. Using hashtags can make it easier for people looking for wedding photography inspiration to find your page. Currently, you can only use 30 hashtags per post, so ensure that you are including the ones with the highest reach.

8. Use Instagram Stories, Reels, & Boomerang

Instagram offers users a wide range of tools, from Boomerang and filters to Instagram Reels and Stories. Use these features to promote your wedding photography business. For example, ask your bridal party to do something funny or ask your couple to kiss for the camera and make a cute Boomerang from it. Instagram also offers you the ability to add text, emojis, and GIFs to your stories, so get creative and find ways to keep your audience engaged. You could also jump on the Instagram Reels bandwagon – think of it as TikTok for Instagram users – with your couples. Do some research about what’s trending on the platform and get your bride and groom or even the bridal party and guests to participate in fun challenges.

Since Instagram Stories only stay for 24 hours, you could also make Highlights out of recurring stories such as offers and discounts and testimonials. Instagram also offers businesses the opportunity to use their advertising services. If you have the budget for it, you could also explore that option as an Instagram tool for your wedding photography business.

Related Read: Fast 5: Instagram Post Ideas From Top Wedding Photographers

9. Organize Giveaways

If feasible, giveaways could do wonders for your Instagram page. Everyone loves a freebie, so try to offer something to your followers if you can. This could be a discount or a photo shoot around different occasions like Valentine’s Day or Christmas. You can make this more exciting and interactive by asking your followers to take part in a small quiz or challenge. You could also increase your reach and followers by simply setting a timeline, asking your followers to refer your page to at least 3-5 friends, and then at the end of the set timeline, pick a winner at random. Try not to keep all your social media strategies focused on increasing your followers. Cater to your existing followers, and give them the chance to get to know you and interact with you.

10. It’s All About the Aesthetics

Using Instagram for your wedding photography business relies on your beautiful pictures to tell stories. Photographs from weddings or engagement sessions are always a fan favorite and inspire couples and even fellow photographers. Prioritize photographs that add to your timeline’s beauty; think sweeping landscapes, beautiful lighting, and detail photos. You spend a lot of time and effort capturing picture-perfect moments, and your Instagram page is one place where you can proudly show them off.

Devise Smart Instagram Strategies for Your Wedding Photography Business

Social media posts for your wedding photography business don’t have to be overly complicated. Focus on perfecting your aesthetic and gaining followers through telling stories via your photographs. Plan in advance, use different Instagram tools, and engage your audience – these are some crucial points for your social media strategy for your wedding photography business. Letting your photographs represent your brand and staying consistent with your posts will also help retain existing followers and attract new ones.

At ShootDotEdit, we believe in teaming up with wedding photographers and taking your wedding photography business to the next level. We also help you focus more on scaling up your business by editing your images for you. To learn more about how we can help, check out our price plans.