Featuring an interview with Ryan Burhop, SDE Client and EXTRA pro user.
For many wedding photographers, the income stream from a wedding ends when the images have been delivered to the clients. Digital images delivered means job done. Right!
But what if that wasn’t the final answer? What if you could continue to make money after the wedding with no more work than you’re already doing? You’d be all in on that, right? Do I hear a “heck yes!” from the crowd? If so, let me introduce you to Extra — a stunning wedding photo gallery site that sells prints for ShootDotEdit clients and ALSO offers free storage, free hosting, an automated state-of-the-art sales & marketing engine, and takes zero commission.
Simply put, taking advantage of Extra after every wedding generates the closest thing to free money you can get.
What is Extra?
Extra is a clean and simple interface where you upload your wedding (or event) images. OR — if SDE edited the wedding for you — they upload the images (you just have to check the box that says “Create Extra Gallery” — P.S. at no extra cost for SDE clients).
Once the images are in the gallery, you share the gallery link as you would from any digital delivery platform. And then, anyone the bride shares the gallery with logs into the gallery and automatically receives a free 8×10 print from the wedding and gets queued up to receive multiple discounts and deals via email — and you don’t have to do anything at all other than share the link with the bride with the great news about the free 8x10s for all.
ShootDotEdit uses the right words at the right time, with the right offers for the right guests, resulting in more sales. And, then, the icing on the wedding cake is that from every order the guests or bride makes, you get a percentage of that via a check in the mail monthly. Yes, it’s just that easy!
Click HERE for more info or read on to hear from Ryan Burhop (an Extra user and SDE Wedding Pro Photographer) why EXTRA works and how to work it.
Sales & Marketing Engine
Professional Wedding Photography Business owners love Extra’s sophisticated Sales & Marketing engine (created using SalesForce). ShootDotEdit has architected a process that uses perfect timing and persona-based data to gently nurture each and every registered gallery visitor via email with relevant content that helps them to realize the value of their photographs. This means Extra sells more prints for the photographer — LOTS of them.
It’s an anti-spam email model where visitors feel respected and don’t get a “salesy” feeling. As a result, clients are inspired through education and true value to purchase the lifetime lasting images created by each photographer.
Huge Profits, No Work
“Photographers think there’s no money in prints, but people just don’t know how to do it.” Ryan Burhop is the owner of Emry Photography and he’s been making good use of Extra for years now. “At this point in the year, we’ve already done $6,000 in sales with Extra in just prints without lifting a finger.”
The San Diego area wedding photographer credits Extra with generating additional income from every wedding and simultaneously increasing his workflow efficiency. “I shoot the wedding. I send the images to ShootDotEdit, they edit them, they load them right into my gallery for me, they make that gallery live and all I have to do is share that link with my couples.” Yes, it really works! Extra is sending checks to photographers monthly in amounts upwards of $800 dollars, all from print sales that photographers don’t have to lift a finger to make.
FREE 8×10’s to all Extra Gallery Guests
Once the gallery link goes live, Ryan says he watches the sales roll in — thanks to free marketing and irresistible print promotions.
“Extra has really given us an edge over other photographers because I can tell clients that not only will they have an online gallery, but every one of their wedding guests will receive a free 8×10 print as one of the many Extra promotions.”
Ryan uses Extra as a selling point with his clients, framing the free 8×10 print as a “thank you” that the couples can offer their guests, which adds value to his wedding packages without any cost to his company.
He tells his clients they will have two ways of accessing their images: Either via the online gallery, or a USB with all of the digital files. Even with full rights to the digital images, Ryan says his couples and their guests still use Extra to get their free 8×10 and always purchase additional prints. “I promote the fact that these are high-quality prints by a professional lab that you can’t order from unless you’re a professional photographer.” Side note, Extra is integrated with WHCC and Bay Photo Lab and photographers can choose which lab they would like their products to be printed with.
FREE Uploads & Gallery Set-up
As a full-time Professional Wedding Photographer, Ryan learned that he needs to simplify his workflow and use his time wisely. “I think the big win with using Extra as a ShootDotEdit customer is that it’s one clean workflow. If I was using a third party gallery system, I would have to upload all of my images there because they don’t already have them.” says Burhop. That’s why he loves the fact that SDE uploads the images to Extra for him while still offering him the ability to price, add, delete or replace photos in the gallery if he chooses. “We come to ShootDotEdit because we want time back in our lives. So using Extra is just adding more efficiency and taking more off of my plate.”
Along with the free 8×10, Extra also offers free shipping on orders over $37. And with the user-friendly, one-click purchasing feature, most of Ryan’s clients meet and often exceed that mark.
“10 reasons you should be using Extra”
- Extra income from print sales
- Free storage for images in Extra galleries
- Free image upload & gallery creation
- Free hosting of galleries of images
- Streamlined workflow
- Free sales-generating marketing
- Free 8×10 print promotion
- Free Shipping for Purchases Over $37 promotion
- Professional-quality prints that your clients can’t normally access.
- One-click purchasing
- No expiration of Extra Galleries (unless you set each to expire)
If you’re an SDE customer and ready to make extra money from weddings, then EXTRA is absolutely for you. That’s a lot of EXTRA! But you know, it’s FREE for all ShootDotEdit customers. And free is hard to argue with!
If you’re not sure how to get started, the next time you submit a job to SDE, click on the “Yes I’d like an EXTRA gallery” and go from there. Visit https://shootdotedit.com/extra/ to find out more!
Written by Sabrina Sabbagh