With over 330 million users, Twitter is an ideal social media platform for you to use to build connections with ideal clients. But, because there are so many tweets that go out every minute, how can you ensure your posts will be seen?
Here at ShootDotEdit, we are a professional photo editing service for wedding photographers. We aim to make your post-wedding workflow as fast and easy as possible. In addition to that, we love to provide valuable information that can help your photography and business grow. In the past, we’ve shared the 19 hashtags you should be using on Instagram, and now we have the 21 hashtags to use on Twitter to place your posts in front of potential clients!
1. #Bride: Use this hashtag to attract brides looking for a wedding photographer, so they can see your work from past weddings.
2. #Groom: This hashtag can help any searching grooms find posts related to a wedding photographer to give him an idea of what his images would look like.
3. #HappilyEverAfter: Have a little bit of fun with your couple when you create a version just for them. You can use something along the lines of “HappyEverAfter’Client’sLastName'” to give them a unique hashtag to go along with the photos you post on Twitter.
4. #Forever”Couple’sLastName”: You can use this hashtag to continue to personalize the experience and have people see your posts. This hashtag can be used in conjunction with the #HappilyEverAfter, which is something you should share with the couple to have their friends and family use when they upload their own images from the day.
5. #”Couple’sUniqueHashtag”: At most weddings, the couple has created a unique hashtag that their friends and family can use when posting images on social media. Take note of this and use it on any of the images you share! This is a great way for your images to be seen by guests at the wedding, which could lead to more bookings for you!
6. #Engagement: This hashtag can be useful for ideal clients who are in the beginning stages of wedding planning and are looking for a photographer. When you post engagement shoot photos on Twitter, use this hashtag to attract those potential clients.
7. #Wedding: Use this hashtag on the past wedding photos you share, so when someone searches this hashtag, every post you placed it on will appear with this hashtag. Don’t forget to post consistently so your posts show up in the ongoing feed.
8. #Weddingday: If you post a photo the day before or day of your client’s wedding, use this hashtag on the image. You can also use this hashtag when you share photos on the day of the wedding, showcasing some “in the moment” shots.
9. #Bridesmaids: On the wedding day, the bridesmaids play a large role in the festivities. This hashtag is great for attracting brides and bridesmaids who are looking for inspiration for their dresses or images (meanwhile, they may decide to book you based on your photos).
10. #Groomsmen: The gentlemen are also a big part of the wedding day, so when an image includes the groomsmen, make sure to use this hashtag.
11. #Weddingcake: The wedding cake is a popular tradition, and these photos can provide some great inspiration for couples planning their wedding. Use this hashtag to attract searching couples, or even to help inspire other photographers.
12. #Weddingdress: As one of the most important parts of the bride’s attire, this hashtag is one that most brides search for through the Internet. Remember, this hashtag can be really useful for you and can showcase how you document wedding details, so pick the best photo to share.
13. #Photography: Once you receive your photos back from a post production photography company, you share them on your social platforms. Use this hashtag on your photos so people who are looking for images related to photography can see yours.
14. #Photooftheday: When you use this hashtag, you add a little bit of fun to your hashtags. People who click on this hashtag can see the photos you chose, and then go look at the rest of them on your website or blog.
15. #WeddingPhotography: Use this hashtag on your photos so any ideal clients who are looking for a photographer can see your images on their feed.
16. #WeddingPhotographer: This hashtag describes who you are and helps place your photos in front of Twitter users who are in need of a photographer for their wedding.
17. #Camera: Your camera matters… and so does this hashtag when you want to appeal to other photographers who are looking for photography resources. If you are promoting something on Twitter, and it has to do with gear, photography, or education, this is a great hashtag to use.
18. #BlackandWhite: As you showcase your style in your images, include a hashtag that describes that style! Whether you made an image black and white or added a vignette, incorporate that in a hashtag.
19. #Composition: If you particularly love the composition of the image you’re sharing, use this hashtag! This helps to show off your unique style.
20. #”YourBrandHere”Brides: Hashtags which showcase your brand are crucial to keep you top of mind with ideal clients. Use this to make a connection with each client you book, and to have a place that brides can go to view images of your past brides.
21. #”YourBrandHere”: Similar to the hashtag above, it is crucial that you are including your brand on the images that are posted! The more you use this hashtag, the more exposure that your brand will have in the Twittersphere.
When you use the right hashtags, you place your posts in front of clients who are looking for a wedding photographer, meaning you have more chances to increase your bookings this year.
Who’s Doing It Right on Twitter
There are several social media platforms to be a part of today, and each is unique in how you can use it to grow your photography business. With over billions of tweets since the launch, Twitter is the ultimate form of micro-blogging, where each Tweet is a short, concise message.
With over 17,000 tweets and 36,000 followers, Zach and Jody Gray are members of the Twitter community and prime examples of how to effectively use Twitter to grow your business. Their tweets are a perfect blend of conversation and links, infused with business tips and exciting content. Here are some ways that Zach and Jody dominate the Twitter space and use it to their advantage.
Several of the followers on your Twitter page could be potential clients, so it is important to create personal connections that will engage your followers and help grow your business. In Zach and Jody’s Twitter bio, they talk about how they love their son, Jax. Pictures of Jax and his activities are a constant part of their Twitter feed. They also include their daily events and important things happening in their lives and their business, which allow people to relate to them. After returning from WPPI, Zach and Jody tweeted:
“#littlejax not only feels awesome being home, but is speed eating his oranges. #anotherfirstword https://instagram.com/p/z6C-l3QMKO/“
When they include personal tweets, like this one about their son, their followers are engaged and interested to see what will happen next. Though Zach and Jody do post personal Tweets, they also include business tweets. The personal tweets make a connection that allows followers to trust the business tweets.
Promote Your Website
Your website is one of the most valuable aspects of your business, so it is important to include the link to this in your Tweets. Zach and Jody do this by suggesting followers click on a link to watch videos on their website and other intriguing content pieces.
“Watch the latest video in our series and hear about what we’ve been working on! http://www.zachandjody.com/solution/“
This brings followers back to their website, allowing them to browse other pages and get to know Zach and Jody. Their followers will often retweet their content, meaning their website has the potential to be shared in several different communities within Twitter, expanding their reach and allowing them to gain new followers (and potential clients)!
With a sea of tweets, it is necessary for you to post to your account on a constant basis. Zach and Jody post on a frequent basis, which gives their followers something to look forward to each day. Posting on Twitter allows you to provide useful content that is beneficial to your followers, who may soon be clients. It is important to be consistent with your tweeting. This will keep your name relevant within your Twitter community. Try tweeting 3-5 times a day on a daily basis to start, and increase based on the amount of content you have to share with your followers.
Link to other social sites
Zach and Jody often use Twitter as a platform to guide potential clients to their other social sites, such as Instagram and Facebook. As a photographer, you want your images to be displayed properly, and with Twitter’s specific image requirements, it can be difficult to have your images displayed exactly how you envisioned. Rather than including an image, Zach and Jody will link to their Instagram page for viewers to see the photo there. This also helps them gain followers on additional social sites. An example of a Tweet leading to their Instagram is:
“Even though we are stuck in Vegas due to snow in Nashville, it could be worse.… https://instagram.com/p/z2_HmBwMDG/”
In addition to what is working on Zach and Jody’s Twitter account, here are a few quick tips they use:
- Be a part of conversations. Leaving a simple “Great job” in a discussion shows you are an active member and are open to interacting.
- Start conversations. Pose and answer questions, or ask and offer feedback. This will help you gain retweets.
- Use hashtags. Hashtags help your posts by reaching a larger audience. Use sites such as hashtags.org to see which are trending.
- Narrate your photography events. Describe what’s happening during events, and followers keeping up with you will feel as if they are at the location with you.
With Twitter, find a balance between the posts that discuss your photography business and posts that reach out to someone or something else. Follow other users and engage with them to show that you are interested in what they have to say. Learn more about how to use Twitter for your wedding photography business with our Comprehensive Guide to Social Media! Click the banner below to download your copy.