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Social media has been growing exponentially each year – in terms of users and platforms – and most brides turn to social media platforms when researching wedding decor, dresses, or even stationery inspiration. Due to this trend, many wedding photographers rely on a website, an Instagram account, a Facebook page, and Pinterest for online marketing techniques. However, another app that has caught up with the photography community is TikTok. Even though the platform is hugely popular, most wedding photographers still find themselves asking, ‘Should wedding photographers use TikTok?’ We don’t blame you. Starting something new is always nerve-wracking, but for those who are thinking of using TikTok to promote their wedding photography business, this blog could help you get started with TikTok SEO and everything you need to know. 

What Is TikTok?

If this is the first time you are hearing about TikTok or have no clue about what it is, let’s start with the basics. Released in 2016, TikTok is a short-form video (15 seconds to 1 minute) creating and sharing app that lets users create fun videos that are usually accompanied by singing, dancing, or film dialogues. Think of it like this: YouTube, but for shorter videos. For a wedding photographer using TikTok, it’s a great way to repurpose your original content. The app, which was initially extremely popular only among young users, has been rapidly gaining users across all age groups and has even given rise to ‘TikTok stars’ and famous TikTok photographers.

The Importance Of TikTok SEO

As a wedding photographer, you might be familiar with traditional seo (Search Engine Optimization) techniques for your website. TikTok SEO follows similar principles but is tailored to the platform’s unique environment. Optimizing your TikTok content can significantly enhance your visibility and engagement rates. TikTok SEO involves leveraging ranking factors, keywords and hashtags, account settings, and understanding your target audience to improve your search results on the platform. This means using relevant keywords and hashtags in your videos, understanding social media algorithms, setting your audience demographics, and keeping your content engaging and relevant.

Using TikTok: Tips And Ideas For Wedding Photographers

1. Bridal Fashion

Brides will always want to be on their A-game on their wedding day. And since trends are constantly changing, a great way to potentially attract your ideal bride is by creating TikTok content from time to time about wedding dresses and accessories that are on every bride’s must-have list at the time. Don’t forget to include some detailed photos of this one! Incorporate TikTok SEO strategies by using keywords and hashtags related to bridal fashion.

Read More: How To Market Your Photography To Multicultural Brides

What To Look For In A Wedding Photographer

If not you, we don’t know who could say this better! This TikTok video idea is all about offering your brides a short guide on how they can choose a wedding photographer who will help bring their vision alive. The video could include a few points on red flags to watch out for and what qualities to look for as couples start meeting with wedding photographers. Optimize your TikTok SEO by including terms like “wedding photographer tips” and “how to choose a wedding photographer.”

2. Go Behind The Scenes

Make this a fun video! Add any bloopers or any goofy behind-the-scenes images or videos you have. The wedding day can be stressful for a bride, so use this TikTok video to show brides that even when things go wrong, it’s possible to find moments of joy and laughter. Use TikTok to your advantage by tagging your videos with relevant keywords and hashtags such as #BehindTheScenes or #WeddingDayBloopers.

3. Reasons To Book An Engagement Session 

An engagement session is the perfect opportunity for you to get to know your couple and for them to celebrate their love and this new journey that they are about to begin, but not every couple realizes that. They might be too busy planning the wedding, so use this TikTok video to convince your couples to book an engagement session. Put together some stunning engagement photos and videos and let them do the talking. Think of all the outdoor and indoor engagement session locations you love and recommend to couples who book an engagement session with you and make a TikTok video out of them. Use the video to show couples what beautiful locations await them. Remember to include location names in your photographs, do a quick TikTok keyword research, and include relevant keywords and hashtags like #EngagementSession and #LoveStory.

Related Read: Planning An Engagement Session

4. Posing Tips

Whether it’s tips on posing with your furry friends’ bridal party or for bridal portraits, you can give amazing posing tips to brides (and grooms) through your TikTok videos. Those who are uncomfortable in front of the camera are bound to find this helpful. You could suggest ways to feel more confident, how to get over the awkwardness and some go-to poses that will always work in their favor. 

Things To Consider While Creating TikTok Videos

1. Keep It Short And Informative

The whole point of TikTok videos is that they are short and entertaining. Making them informative is your choice. But as a wedding photographer, using your TikTok account to offer advice to couples planning their weddings is a great way to go the extra mile for potential clients. However, remember to keep your videos upbeat and consistent with your other content. Incorporate TikTok SEO by using relevant keywords and hashtags in your video descriptions.

Read More: Video Marketing For Business Growth: A Wedding Photographer’s Guide

2. Keep Up With What’s Trending

The key to keeping your TikTok updated is simply keeping up with trends in music and whatever is happening on the social media platform. In your videos, include tracks that are up-and-coming or currently going viral. Leverage trending challenges and songs to increase your chances of being discovered. Leveraging trending challenges and incorporating trending keywords can enhance TikTok SEO.

3. Be Consistent

Be it blogging or posting on Instagram, consistency with your content is crucial to retaining your audience. When you post consistently—frequency and content-wise—your audience will know what to expect from you. If you post random videos, your audience will get confused and are less likely to engage with your content. Consistent posting and using relevant hashtags in all your videos improve TikTok SEO.

4. Have Fun And Engage With Your Audience

Without the fun part, making videos for your TikTok will just seem like another time and energy-consuming task to you. In the process of doing business, you might often put fun aside, but use this opportunity to have fun as you promote your business on social media. If you love the content you are creating, your clients will too. Engage with your audience through comments and messages, and use TikTok SEO best practices to increase your reach.

Diversify Your Social Media Marketing Strategy With These TikTok SEO Tips

Social media marketing for your wedding photography business is one of the best ways to promote your business and increase the chances of being found by your ideal bride. Many wedding photographers rely on social media to display their work and also engage with their clients. So, to answer whether wedding photographers should use TikTok, we would say never say never. Creating a TikTok video might seem like too much work. But you could give it a try, experiment with a couple of different tactics, and see how your audience reacts. 

Suggested Read: Leverage Social Media & SEO For Your Wedding Photography Business

At ShootDotEdit, we are passionate about helping you grow your wedding photography business. We also know how precious time is for wedding photographers and help free up your time by taking editing off your plate with our professional photo editing services. To learn more, check out our pricing plans.