Facebook has long been a popular medium for professional wedding photographers to post and share their images. The social media giant has changed dramatically over the years, and it’s no secret the amount of engagement that each post sees is significantly lower than it once was.
With engagement dropping, it is more important than ever for photographers using Facebook to post their wedding photography pictures to understand how to maximize engagement. In our previous post, we shared how to maximize engagement on your business page with your images (after they’re color corrected by a wedding photography editing service). In this post, we are looking at tips to increase Facebook engagement as it relates to what you write.
Keep it Short
The data is in… shorter posts create more engagement on Facebook. Posts that had 81-249 characters in the text received 60% more engagement than posts with 250+ characters. And, posts that contained less than 80 characters in the text received a huge 166% increase in engagement over posts with 250+ characters. To put that in perspective, that is almost three times the amount of engagement!
Obviously, this data is not cannon. There are times where longer text makes more sense, such as when you are telling a relevant story that requires multiple sentences to bring it to completion. But, this data is best used as a guide for constructing your posts: less is more.
As you sit down to write your social media copy, unless you have a reason to write long copy, try your best to keep your copy short and to the point. Think about what you’ve seen on Facebook that has encouraged engagement from you, whether it be a like, a comment, or a share. What qualities did the copy have to draw you in?
We’ve gathered 3 additional techniques to sharing on social media that you need as a professional wedding photographer. To share these tips, we’ve created an infographic! We cover tagging people, the best times to post, as well as statistics and data for each section. Additionally, take the time to share this infographic within your photography communities. Knowledge is power, and we encourage you to share these tips and tricks with others.
Once you take a look at the infographic and discover the keys to sharing on social media, learn more about how to expand your reach on multiple platforms with our Comprehensive Guide to Social Media for Wedding Photographers. Download it today to discover tips and tricks for social media to benefit your wedding photography business!