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Diversifying Your Skillset in Photography

Featuring Robb McCormick

For long, there has been this idea of specialized photography in people’s minds — be it the clients or the photographers themselves. The misconception is that someone who carries the title of a professional photographer should just be an expert in one genre. However, time and again photographers have proven their mettle in different forms of photography. One such professional photographer is Robb McCormick.  

Robb, who has an exemplary line of work calls himself a “lover of light.” Based in the Columbus, Ohio area, Robb is known for his modern and stunning wedding photography. Besides this, he is also into Corporate, Real Estate, Portraits and Headshots photography and he is excellent in all. When you Google his name, you will find some incredible reviews about his work and also him as a person. He’s even been rated 5/5 by The Knot and The Wedding Wire. 

So we at Shootdotedit thought of sharing his journey so far as a photographer and also why he decided to diversify his craft. Robb was kind enough to take some time for us to share his experiences and advise other aspiring photographers.

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Fast 5: Reception Lighting for Pro Wedding Photographers

ShootDotEdit’s Fast Five — 5 useful quick tips you can apply to your photography business right now!

Photo by Alistair Jones of @ideal_imaging_photography

When it comes to lighting at wedding receptions, depending on the venue and time-of-day, sometimes all you need is an on-camera flash and maybe a couple off-camera as well. 

It can be tough to nail the lighting down just right, but to help you out, we’ve put together 5 quick tips to help you get the perfect light at your receptions — everytime.

5 Quick Tips to Improve Your Reception Lighting

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Fast 5: Outsource to Grow Your Photography Business

Close-up view of young female freelancer working on her project with laptop computer while sitting near the windows

ShootDotEdit’s Fast Five — 5 useful quick tips you can apply to your photography business right now!

If you’re serious about growing your photography business, outsourcing could be a strategic next step.  

There are many doors and opportunities that could open up when you choose to outsource your photo editing.

5 More Reasons to Outsource Your Photo Editing

Here are five more great reasons to bring in a specialist for your photo editing.

1. See What You’re Missing Out On

Instead of spending half your time in front of your computer screen — editing every single photo, find out what you’ve been missing out on.  Maybe it’s time to take that vacation with the kids. Or maybe there’s a lucrative photography gig waiting in the wings, waiting for an opening in your schedule.  But it won’t be waiting forever. At the very least, you could spend that lost time marketing to your ideal clients. Or even blogging [link to fotoskribe]!

2. Recalibrate Your Workflow Post-Wedding

Instead of heading straight home after the wedding to work on editing, spend time reaching out to new clients or even on a business plan for growth!

3. Turn Your Clients into Referrals

When you increase the turnaround time on your wedding photos, you skyrocket the chance of client referrals.  So don’t keep your brides and grooms waiting. Make sure you look for photo editing service with around a 48-hour turnaround time.

4. Increase Your ROI

Everything you do for your wedding photography business should increase your ROI.  Editing wedding photos isn’t one of them. You may be thinking that you don’t want to pay a specialist for something you could do for free… but your time isn’t exactly free, is it?

Calculate how much time it takes you to edit one wedding, and then look into how much it would cost to outsource the process.  You might find that your time is actually worth more than the outsourcing fee itself.

5. Work On Generating More Income

When you get rid of the editing hanging over your shoulders, you create time to generate more income from your business.  This includes networking, social media marketing, blogging and so much more. 

When you decide to start outsourcing your photo editing, or any process for that matter, you’ll see a whole new world open up.  And when it comes to maximizing your brand as a professional wedding photographer, there no better step you can take. So look into outsourcing your photo editing today.  Who knows what doors it will open up for you.

For a more detailed post on reasons to outsource your photo editing, CLICK HERE!

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Fast 5: Save Your Sanity with Outsourcing

ShootDotEdit’s Fast Five — 5 useful quick tips you can apply to your photography business right now!

Reasons to Outsource your photo editing

When you started your journey as a wedding photographer, what excited you most?  Was it the long, late nights spent behind a computer screen, carefully editing your images for ten to twenty hours per session?  Was it the tedious task of culling through thousands of images per wedding?

Probably not…

So what’s the quickest way to free up that time? How can you get back to doing what you love the most — whether it be shooting more weddings or tackling your marketing and client outreach?

The answer is outsourcing.

5 Quick Reasons to Outsource Your Photo Editing

If you’re still on the fence as to whether you should outsource your photo editing process, here are five quick reasons why you should.

1. There Aren’t Enough Hours in a Day

This is true for all business owners.  And as a wedding photographer, your daily task list might seem never-ending.  If you’re looking to really grow your wedding photography business, outsourcing can be a lifesaver.  Just think of how much more you could accomplish with all that extra time!

2. You’re Adding Experts to Your Team

We get it.  The idea of hiring outside help to edit your photos can be daunting — especially when you’ve spent years developing a style all your own.  

But remember, you’re adding in experts to your photography team.  Whoever you decide to outsource with, make sure they have a comprehensive style matching process.

3. You’re Getting Overwhelmed

With each wedding you shoot comes different complications — different lighting scenarios, different skin tones, etc.  When it comes to actually sitting down and editing your photos, there can be so many moving parts! Instead of letting them bog you down, move them out of the way so you can focus on what really counts!

4. Your Clients are Waiting

One of the most exciting moments for a bride post-wedding is receiving her finished wedding photos.  And if they have to wait too long, that excitement can turn into bitterness. As we all know, a bitter bride gives no referrals.  

Luckily, any photo editing service worth their salt will have a guaranteed fast turnaround time.  So if you’ve just shot multiple weddings who all want their images as quick as possible, outsourcing can help you stay in the good graces of those often-demanding brides.

5. Don’t Keep Your Life Waiting

We know you have one.  Family, friends, brunch on the weekends.  But when you’re stuck inside, editing photos for hours on end, it can feel like your life is wasting away behind the computer screen.  Don’t let photo editing drag you away from the things you love the most. Look into outsourcing your photo editing today and see what you’ve been missing!

For a more in-depth explanation of why you should be outsourcing your photo editing, CLICK HERE!

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The Value of Brand Relationships in Your Photography Business

Want to be re-energized? Before you go any further, invest 60 seconds of your time to watch this video!!

Husband and wife wedding & relationship photography team, Laibel and Chana of Laibel Schwartz Photography started out their business as more of a “team-building” project — something to aide in personal communication.  

“It was fun to be creative together and challenge ourselves together,” Chana says.  “And we specifically started weddings because I had a passion for that.”

Chana told us that her own experience with her wedding photographer had not been an overly positive one.  “She posed me in ways where I felt like… ‘Well this doesn’t feel good, but I’m sure it will look good…’ And then it didn’t look good.”  Chana says their philosophy on wedding photography has developed around their perspective of what a bride really wants to feel like on her wedding day.

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The Rave February 2020 | A Monthly Customer Celebration

Here’s to the sacrificers, the grinders, and the tenacious.

Here’s to the patient ones.

Here’s to the risk-takers, the dreamers, and the prioritizers.

Here’s to the artists, and the visionaries.

And, here’s to those who stay focused on figuring out how to succeed and break through.


It’s that time again — the first Friday of the month! So we’ve rounded up some of the top-liked wedding photos from our Instagram featuring our incredible ShootDotEdit customers!

February had some amazing images and we’re incredibly excited to share them with you here on The Rave from ShootDotEdit!

Let’s dive in!

The Rave: ShootDotEdit Customer Images | February 2020

Here are our top 8 most liked customer images from the ShootDotEdit Instagram in February 2020.

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Fast 5: Email Marketing Campaigns

ShootDotEdit’s Fast Five — 5 useful quick tips you can apply to your photography business right now!

If you’ve been keeping up with our Fast 5’s, then hopefully you’ve begun creating rich content aimed and both new and past wedding clients.  So today, we wanted to talk about another great way to engage with your followers and subscribers: Email Campaigns!

Email campaigns are a great way to nurture your clients and keep them engaged for years to come.  They can also be a great way to educate other wedding photographers who sign up to up to your email list.

5 Points to Ensure a Successful Email Campaign

Here are 5 points to completely nail when it comes to creating email campaigns that wow your audience.

1. Know the Interests of Your Audience

Your top priority should be to increase engagement with your wedding clients.  So if you’re giving advice on the wedding planning process, make sure that advice is relevant and actionable.

2. Be Authentic to Your Brand & Business

Any content you create needs to be authentic and represent your brand’s unique message — this includes your email campaigns!  You want your words to represent who you are and what you’re all about.

3. Each Phase has Different Needs

And they need to be nurtured as such!  This means you should try and segment your audiences into leads, current clients and past clients.  The leads will need content that nurtures them toward conversion. And your current clients might need content that helps make their wedding planning process a breeze.  As for past clients, there are always anniversary sessions, vow renewals and family portraits to keep in mind. Always be nurturing in your campaigns.

4. Track the Results of Your Campaigns

Keep track of the conversions coming from your campaigns.  If your emails aren’t converting like you thought they would, don’t be afraid to switch it up a bit — test out a new sequence until you find one that works.

5. Don’t Limit Yourself to Clients Only

If you find that other wedding photographers are signing up to your email list, segment them into their own category.  Provide compelling content packed full of tips and tricks for their own businesses. This will turn you into a thought leader in your industry and from there, the sky’s the limit.

If you’d like more info on marketing your wedding photography business, you can read the Fast 5 on Website Marketing and Content Marketing.  Or you can check out a more in-depth article HERE.

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5 Marketing Ideas That Won’t Cost You a Penny

Written by Erin Morrison

I am Erin Morrison with Erin Morrison Photography. I was born and raised in Illinois and moved to the great southern city of Knoxville, Tennessee over a decade ago.

I consider myself a walking contradiction — a Type A personality with a creative streak, a Yankee who says fixin’, and a lover of comedy who couldn’t tell a punch-line to save her soul.

I have been a Knoxville wedding photographer for eight years, but I am one of “those photographers” that still has a full-time job. Therefore, I am very interested in marketing tactics that produce results long after they are implemented. I especially love tactics that are FREE. In this blog, I am going to share with you 5 Free Marketing Tips Built for Longevity.

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Fast 5: Drive Traffic with Content Marketing

ShootDotEdit’s Fast Five — 5 useful quick tips you can apply to your photography business right now!

On the last Fast 5, we quickly talked about making sure your website is set up to market your business like a professional.  So what’s the next step? It’s time to get your content marketing game on point.

As a wedding photographer, you’re constantly creating content that can be easily shared with potential clients.  But it can’t just be any old content — the content you share must be valuable and relevant to your target clients.  

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Fast 5: Creating a Powerful Photography Website

ShootDotEdit’s Fast Five — 5 useful quick tips you can apply to your photography business right now!

Fast 5 Powerful Website Marketing ShootDotEdit

When it comes to marketing your wedding photography business, having a well-designed, easy-to-navigate website is absolutely vital.  It’s one of the first things potential clients will see when looking you up online.

Here are five quick tips on making sure your website is up to snuff when being viewed by wedding photography prospects.

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