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How to Create Social Media Ads to Book More Weddings

Infographic stating How to Create Social Media Ads to Book More Weddings

Couples who are getting married in this digital age tend to turn to social media to find their dream wedding photographer along with other vendors. Whether it’s Instagram, Pinterest, or Facebook, the online “socials” scene has become the go-to resource for brides and grooms looking for advice, reviews, and so much more. So, what better way to get more clients than to create a solid marketing strategy that also includes online advertising? In this blog, we take you through some of the best ways to use social media ads to boost your wedding photography business! 

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How To Add Bokeh Effect In Photoshop

How To Add Bokeh Effect In Photoshop

Derived from the Japanese word ‘boke,’ meaning ‘blur,’ bokeh is a photography jargon commonly known to the world as a photography effect. Many photographers use this technique to create a soft out-of-focus blur in their photographs. It enhances the visual appeal of any image by making it appear dreamy and aesthetically pleasing. Often achieved by using fast prime lenses while photographing, it can also be created during the post-processing stage. Moreover, many photographers find that adding bokeh using Photoshop gives the most realistic effect. So, here’s an amazing tutorial that will take you through the step-by-step process of learning how to create the bokeh effect in Photoshop for any image.

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Wedding Photography Styles: ShootDotEdit’s Favorites

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With the ever-changing trends in wedding photography, the job of a wedding photographer has become more than just about documenting the day. Now a wedding photographer also has to know (and show) the wedding photography style that appeals to clients who ultimately are looking for what they offer. We have seen styles evolve over time and watched photographers and customers take a common style and fine tune it to become truly theirs – ultimately becoming the photographers they are today. From artistic to documentary, this blog post is a compilation of our favorite wedding photography styles. Which one is yours? 

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Staying Competitive in the Wedding Photography Market

Staying Competitive in the Wedding Photography Market

It’s tough to enter and make a place for yourself in the wedding photography industry. Especially when most pros in the wedding photography market are continuously looking for ways to be more creative and offer premium services. The competition keeps getting more challenging, and to survive and be successful, you need to keep coming up with innovative business strategies. Even if you have been in the industry for a long time, modifying your wedding photography business plan can help you keep up with the changing trends in the market. From offering something that makes you different from your local competitors to investing time and resources in marketing your business, in this blog, we offer some suggestions on how you can stay competitive in the wedding photography market and attract more clients.

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10 Questions To Include in a Wedding Photography Questionnaire

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Every wedding photography client is unique, and they all have their own unique wedding photography plans. So, as a wedding photographer, knowing your clients and their expectations from you is crucial to your plan of action. Even after you have met them, you still might not have all your answers. And if that happens to be the case with you, a wedding photography questionnaire could help you get some answers. Keep your questions short and easy to understand, and try to cover as many aspects about your couple as you can through this questionnaire. Not all couples may give you the perfect answers, but as their wedding photographer, you can build their story using whatever they provide you. There are no set rules to what you should ask your couples, but in this blog, we offer you some suggestions on what you could include in your questionnaire.

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How to Create Your Ultimate Wedding Photography Timeline

Infographic stating How to Create Your Ultimate Wedding Photography Timeline

Creating a wedding photography timeline is perhaps the most impactful preliminary work you can do ahead of the wedding day. A well-crafted timeline can help you set realistic goals, give you and your couples a heads-up if more time is needed to accomplish those goals, and also allow you to breathe more easily on the wedding day knowing you have everything covered. If you struggle with time management, or simply need a refresher on the best way to create a wedding photography timeline, this blog will help you stay on schedule and stress-free when you shoot your next wedding!

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How to Fade Presets in Lightroom

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With enough practice and some creative tricks, editing photos in Adobe Lightroom can be a simple and easy process especially with the use of Lightroom Presets! But sometimes, a preset can completely change the look of your photograph or doesn’t match your usual editing style. In this case, we’d like to introduce you to The Fader. If you are looking for a quick and easy tutorial on how to fade presets in Lightroom, then you have come to the right place! Read on to learn more about how to subtly get the desired mood and style for your photographs. 

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How to Blur the Background in Photoshop in 7 Easy Steps

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Imagine this: You capture an amazing portrait of the bride and the groom at a wedding. You are excited about that one epic photograph you can’t wait to share on your social media and website. So, when it’s time to finally view the picture on your computer, something in the image’s background distracts you instantly. As a wedding photographer, you already know that no matter how perfectly timed or focused your image, backgrounds can often ruin an otherwise perfect wedding photo. This is quite common when you are photographing in a crowd. However, whether it’s a distracting element or an unpleasant background in general, a little bit of work on Photoshop could fix your photograph. To help you make even your rejected pictures make it to the list of final deliverables, we offer you tips and tricks to blur background in Photoshop in this blog. 

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How to Get a Continuous Flow of Wedding Photography Leads

Infographic stating how to get a continuous flow of wedding photography leads

A wedding photographer’s job is not all about taking stunning photographs. It also involves constantly strategizing to attract new clients and book more weddings. With the growing number of wedding photographers and challenges, it is harder to achieve success in the wedding photography business. And one of these challenges is getting a continuous flow of wedding photography leads. Even though it may be difficult sometimes – whether you are a beginner or an established wedding photographer – generating new leads is essential for your business to survive. And to do that, you need a systematic approach that can help your wedding photography grow and sustain that growth. In this blog, we offer you some of the best ways to convert new leads into new clients!

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3 Couples’ Secrets To Working As A Husband & Wife Photography Team

Infographic on 3 couples secrets to working as a husband and wife photography team

Born out of love, fueled by passion, and sustained through perseverance — husband and wife photography teams can create amazing things together. But working with the person you love also has its challenges. Even though many couples imagine sharing a life, only a few dare to work with each other in business. We reached out to three couples to find out their secrets to working successfully with their partner, and here’s what they had to say.

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