Benefits Of Asking Your Clients For Reviews
Improve customer experience. Knowing what your clients like the most can help you improve upon those areas and improve your future clients' experience.
Attract new clients. To make the most out of client reviews, it’s best to showcase them on your website to impress potential clients or share them on social media to promote your exceptional services.
Enhance your skills. Positive feedback inspires you to go above and beyond for your clients. It encourages you to constantly amplify your photography skills.
Collaboration opportunities. Good reviews even attract other wedding vendors to collaborate with you.
- Boost visibility. Client reviews can also boost your SEO rankings on Google.
Now that you know the benefits of client reviews, it might do you some good to learn how to ask your clients for reviews. Plus, reviews can also be a two-way street, wherein not just your clients, even you can communicate your joy of working with them by learning how to say thank you to your couples.
Tips On How To Ask Your Clients For Reviews
You know you are an excellent photographer and have worked hard to increase your business sales and profits, but if asking your clients for reviews isn’t something you do, you might be missing out on more profits.
Often, clients skip reviewing services not because they’re dissatisfied but because they perceive putting out testimonials as a time-consuming task. They might feel you have numerous clients, and their review might not make a significant difference. What can you do in this situation? Well, make it easy for them!
We recommend that you wait for at least a week or two before reaching out to your clients for reviews. As you learn how to ask for a review, ensure that the review’s link isn’t buried with other important information. Form a separate message and let your clients know how important their feedback is for you to improve your service and that writing a review won’t consume a significant amount of time.
Try to convince them that every review matters and ensure they understand how much their review means to you. We have some easy and amazing tips to help you realize this goal. Let’s begin!
1. Don’t Be Afraid To Ask
Stop wasting your time wondering what your clients might say. You could also request them for post-event reviews when they’re signing the wedding photography contract. It’s the quality of your service that will make a testimonial good or bad. Just give it your best when taking the wedding photos and let the couple decide what they want to express.
Suggested Read: How To Handle A Bad Review From A Bride
2. Make It Easy For Them
Another crucial step of learning how to ask your clients for reviews is to allow them to add reviews directly to your website. Provide them with a direct link to the Google reviews page of your business account and let them fill in their thoughts. You could add a note saying - “Please leave us a Google review and help us improve our services.”
If you don’t already know how to, perhaps consider doing some research on how to ask for a Google review in an email. A strong, positive review from wedding clients might be enough for a potential client to check out your portfolio.
Suggested Read: How to Leverage Reviews From Couples to Book More Weddings
3. Guide Your Clients On What To Write
Some clients might find it challenging to put their feelings into words. A part of learning how to ask your wedding clients for reviews could also include helping your clients write them. Suggest them to start with a short headline and mention their names, the venue, and the date.
Encourage them to write freely what they feel about you as a photographer and your services or how they felt seeing their wedding photographs. You can send them examples of past reviews for reference. You could also share a template so they can follow it easily.
4. Request Clients To Share Reviews On Social Media
Alongside asking for reviews on Google, you could also request your bride and groom to share the review on their social media profiles. A common question here is, ‘How do you politely ask for feedback?’ Well, you could start with telling your clients how their kind words can impact your business. Stay away from being pushy. Be friendly and cordial.
If you want to go the extra mile, you could consider sending them a nice thank-you present, like a customized branded mug, framed picture, fridge magnets, or anything that speaks of your brand. They might love this gesture and may be more inclined to share the same on their social media.
There are other clever ways to ask for reviews. Post-wedding is an excellent time to keep the wedding memories fresh - engage with them on social media and tag them in photos and videos. Each time their friends and families see those stellar wedding photographs, your brand recognition increases with every reshare on stories or posts.
5. Keep In Touch
A wedding photographer’s relationship with their clients doesn’t just end after they’ve photographed their wedding. From getting referrals to having them return for maternity or family portraits sessions - staying in touch with old clients could mean they refer you to their friends and family and possibly return for more photo shoots. Stay connected with your clients via email or SMS to ensure they have your contact information in case they need to share it with others.
Where Do You Share Your Client Reviews
Now that you know how asking for feedback from clients works in your favor, it’s also important to know what to do with those reviews. Interact with your audience, keep sharing your work, and get creative with the content that you post. You could even ask your clients for a video review of your service and share it across multiple social media channels.
You can also register with sites where clients look for photographers based on reviews. Then send a ‘review request email’ or a ‘leave us a review’ link to your past and present customers! We recommend you use the following:
Further Read: ShootDotEdit Customer Reviews: True Testimonials
While it might seem daunting at first, learning how to ask your clients for reviews will make you realize how valuable customer reviews are for growing your business. Don’t be afraid to ask for it, and most importantly, increase your chances of receiving one by making it easy for clients to leave you reviews. If you receive a negative review, don't lose heart. A good practice is to refrain from saying anything in response to negative feedback. A polite apology would work best. Then try to resolve your client's issues and ask them for a review again. And once you get that 5-star rating, show it off to the world by publishing it on your website and social media channels!
At ShootDotEdit, we aim to help you get to where you want to be easier and faster. We offer professional photo editing services to lessen your post-production workload so you can focus on other business aspects. To learn more about how we can help, check out our pricing plans.