Does this question sound familiar from your bride and groom? “How many images do you deliver from a wedding?” When you hear this, your immediate response might be to tell them a number as high as possible so they think they are getting a better experience from you. Hold that thought! Did you know that you might actually be hurting your clients (and adding more stress into their lives) when you deliver too many images? While clients might think they want 1,000 images from their special day, once they begin looking at their images, they might quickly become overwhelmed by the sea of images they have to view!

The number you choose is crucial! Remember, the experience your clients have with you does not stop after the wedding day. Their experience and overall happiness includes how many images you provide after the wedding, so it’s important for you to choose a number that will not overwhelm them or cause them stress. So, the real question is: how many images do you clients really want? Read on to discover how many images some of the pros deliver to their clients, and why they chose that number.

Less is More

When you send your clients thousands of images after the wedding day, this gives them too many options when it comes to deciding which to print or use in an album. If your clients have too many decisions to make, it becomes a stressful process for them. Not only does this cause headaches for them, it alters the way they think about their overall experience with you.

Although they might think they want every image from the reception, the reality is that they don’t actually need to see 20 images of Uncle Bob dancing to his favorite song! When you deliver less to them and only select the best of the best, you can eliminate additional stressors, and you create a simplified and streamlined process.

“Last year, we had a five-day wedding and we did a final delivery of 1,400, which is the most I have ever delivered. Even though it was a longer shoot and we only included the best shots from each day, the client still felt overwhelmed. It reaffirmed that more is not always better. We make sure to deliver between 600-700 images, and the clients are thrilled!” – Mike Adrian

Related: Are you using Photo Mechanic to quickly cull down your images?

Quality over Quantity

Since your couple might have spent a good portion of their wedding budget to book you and your services, it might seem like the best thing to do is over-deliver in images. But, if you send all of the images you took from the wedding day, you could damage your brand. Rather than sending too many images, focus on a few hundred that are the best ones from the day. These are photos you can share with your couple, use on your website and blog, and publish to a wedding magazine or blog. When you deliver quality photos, your clients will be thrilled as they remember the moments from their day, and it maintains your brand (which helps you attract other ideal clients!).

“After the wedding day, I usually give my clients 100-150 images edited in my Signature Style.” – Scott Robert Lim

“I usually deliver between 500-700. I always tell my clients 50-75 images an hour is pretty standard, since an average wedding for me is from 7-9 hours.” – Sarah Roshan

Related: How can these 27 wedding photography hacks make you fast?

When you know how many images your clients actually want and you manage their expectations, it will make your job easier and will ensure your clients are happy with every photo you deliver. It might be an adjustment for you to choose a lower number of photos to send to your clients, but the end result is well worth it – happy clients and properly branded photos! Discover how you can continue to impress your clients with your images through applying artistic edits after your photos are color corrected by a wedding photography editing company with The Wedding Photographer’s Guide to Using Presets!


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