Are you making the most of Facebook, the perfect platform to connect with your audience, vendors, peers, and customers? In addition to social media comments, posts, and stories being effective for engaging with your target customers, utilizing Facebook hashtags for wedding photographers can create a niche brand-dedicated space and add value to your social media marketing strategy. As the owner of your business, it’s important that you build your hashtag strategy to incorporate relevant hashtags to expand your reach and enhance your online presence. Ready to learn more? Dive into our blog post now!
Facebook For Wedding Photographers: Create Your Hashtag Strategy
It is important to increase your brand awareness and maintain a presence in the minds of your ideal client. One of the best ways to do this is by using your social media platform to share content and encourage your followers to learn more about your business and services. When you incorporate brand-centric, service-targeted trending hashtags on Facebook for your posts, you cater to your target audience, leading them to discover and explore your wedding photography brand.
Facebook hashtags for wedding photographers are great for engaging with your clients and ideal customers. Create your marketing campaign strategy based on particular hashtags, and start the conversation and engagement thread. It is important that you build your strategy by dedicating a list of niche hashtags for your brand and services. Find the most popular hashtags that fit your brand and include them in your social media content plan.
How To Search Hashtags On Facebook
Use the search bar on the platform to search Facebook hashtags. Additionally, use its autocomplete feature, which is available on its mobile app. If you start typing #weddingphoto, suggestions like #weddingphotography or #weddingphotographer can help you select the right hashtag for your content. You can incorporate trending hashtags and those related to your brand and service in your posts.
Suggested Read: Facebook For Wedding Photographers - A Quick Guide
How To Find Trending Hashtags On Facebook
Hashtags are distinct tags on social media platforms, each having a separate page with all related posts. For example, when you visit the URL, you get all posts with the hashtag and the number of times it has been used. Use the link above to change the text following the slash symbol after ‘hashtag’, and explore Facebook hashtag trends. Popular hashtags on social media platforms like Twitter and Instagram work well with popular topics. Additionally, you can use online hashtag generator applications to find related industry-specific hashtags.
How Do You Use Hashtags On Facebook
The primary use of Facebook hashtags for wedding photographers is allowing your ideal customers to find your business and service. Incorporating hashtags to your Facebook marketing strategy is important for promoting campaigns, building brand awareness, and increasing your visibility to a wider audience.
Learning how to use Facebook hashtags for business can help you incorporate wedding photography hashtags and other targeted, service-specific keywords like your brand name, service area, and wedding venues to create your niche segment. This way, anyone searching for #nycweddingphotograper is instantly directed to your brand portfolio.
Suggested Read: Facebook Business Page Tips: How To Maximize Engagement
Best Hashtags For Wedding Photographers
Facebook is an effective tool to help promote your business and attract ideal clients to your website and blog. Check out the following hashtag categories that you must include in your content strategy and marketing plan.
1. Branded Facebook Hashtags
When you incorporate branded hashtags on your Facebook business page, you create a specific page linked to all your posts shared on the platform. When your clients or prospective customers search for these branded Facebook hashtags, they'll come across your collection of images and posts and learn more about your business and past clients.
Branded Facebook hashtags for wedding photographers include text that closely relates to your business name. A few suggestions are #johndoephotography and #janesmithweddingphotographer. You can also try hashtags that highlight your brides, such as #jsbrides.
2. Location and Service-Area Specific Hashtags
Just like ads targeting a specific location, Facebook hashtags for wedding photographers can include all the hashtags related to the wedding photography business's service scope and specialty. Incorporate your location into your hashtags. Your hashtag strategy should include the areas where your clients search for your service, like #ColumbusWeddingPhotographer. Moreover, curate specific hashtags targeted to your service location and specialty, such as #portraitphotography.
In addition to the location, don’t forget to use hashtags for your vendors and venues. Ask your vendors and connections if they have specific hashtags they like to use or use their name as the hashtag.
Suggested Read: How To Create Facebook Ads To Book More Weddings
3. Describe Your Post
Each post on your wedding photography business page must tell a different story. For example, if a post is about photography equipment, it could have hashtags like #weddingphotographytips. Suppose another one is a beautiful bridal portrait from an outdoor wedding; it could have hashtags like #outdoorwedding, #bridalveilphotography, and #bridalportraits. All your posts need to have dedicated hashtags that describe the content plan and the idea surrounding them. Make sure to include trending and branded hashtags like #weddingphotography or #weddingphotographer, along with related keywords that describe your post.
4. Promote Contests And Offers
Facebook hashtags for wedding photographers increase your social media engagement with your clients using different campaigns and strategies. Create a unique hashtag that you can share with your peers and followers. This helps spread the word about your contests or offers, allowing more people to engage with your content.
Suggested Read: How To Increase Social Media Engagement With Wedding Clients
Use the following tips to get the maximum benefit from incorporating popular hashtags on Facebook:
Use fewer hashtags on Facebook: On Facebook, it is better to use fewer hashtags than on Instagram, where you can use up to 30 hashtags. These hashtags should be specific to the post you share and your intended audience.
Cater the hashtag to the topic: No matter what you share, ensure that your hashtags are related to the post's topic. If you share a link to your most recent blog post, use hashtags that will encourage your ideal clients to click on the link. For informative or educational posts for photographers, add a hashtag related to the specific topic.
- Use similar hashtags on each platform: Although your strategy will differ for each platform, use similar hashtags on each to connect your brand. This ensures consistency and can help your followers recognize your hashtags on each platform.
Further Read: Top 10 Marketing Tips For Wedding Photographers
Facebook hashtags are a great way to expand your reach and promote your photography business. Don’t forget to share your best photos from every shoot on your social media accounts. Use popular hashtags on Facebook to share the best images representing the overall story with your followers. A well-curated collection of hashtags for your Facebook posts should include a diverse mix of brand-specific, industry-related, location-based, and photography-style hashtags. Keep track of your results and review them periodically to get the best results.At ShootDotEdit, we are passionate about helping wedding photographers grow their businesses. And to enable you to do that, we help lighten your post-production workload with our professional photo editing services, giving you more time to focus on other important aspects of your business. To learn more about how we can help, check out our pricing page.