In this day and age, as a business owner, it is indispensable to connect with your audience and create the best impression showcasing your work and brand. Your ideal clients might come across your service through a referral, a social media post, or a Google search; and where do they go for more information? Your website. Following the most important pages on a website, that is where all your potential customers will converge to seek information about you and your brand, services, past clients, contact, and everything else.
The Most Important Pages On A Website
For anyone who's just come across your brand name and is looking to book their next session, your website will be the face of your wedding photography brand. But what should a website include? Here are the four most important website pages to have on your photography website.
Your homepage or the website main page is the gateway to your brand image. This page on your website will be the one that will be the most visited pages on a website and your chance to create a striking first impression. You can either wow your visitors with a fantastic homepage or leave them all confused and dissatisfied with their search. The right or wrong first impression will directly impact how your clients engage with you.
Ensure that your website homepage design has the fitting theme, colors, and fonts that correctly represent your brand. You need to include your elegant logo, an eye-catchy hero image, and a clean menu bar (with all the links to individual pages on a website). All the essential information your future clients get will lead them to book you for their next event.
Suggested Read: How To Create Killer Wedding Photography Websites
Different sections on your homepage can add to the excellent viewer experience. Following are brief sections that you can include in the home page:
Your ‘bio’ is a brief for your clients who want to know about you and your business. You can add your picture and briefly describe who you are and what your wedding photography brand represents. To help your potential clients with more information about your brand, you can also link this section to one of the most important pages on a website - the 'About Me' section.
Basic knowledge of the pricing you offer is helpful to encourage the client's decisions. While it is not necessary to always include this section, providing a basic pricing to list will help clients know whether or not you are within their budget.
Suggested Read: Should You Put Prices On Your Photography Website?
You can include stats and reviews from previous clients and past projects as testimonials to promote your wedding photography. Your customer reviews will help build trust for your services for someone looking to book a wedding photographer. You can add a slideshow of the best reviews from important clients that will enhance credibility and confidence in your brand.
D. Other Additions
A few other additions to the main pages of a website will tell your potential clients more about your services:
- A specialty section with information about what you do best and include your best wedding photography shots.
- Include FAQs from couples, like your costs, packages offered, or other booking enquiries.
- A contact section with your email and social media profile links in the footer works well for conversion.
When potential clients visit one of these most essential website pages, they want to know more about the person who will be shooting their most important day. Tell them about who you are as a person, what you're most passionate about, your wedding photography experiences, your likes and dislikes outside of work, or if you're a dog/cat person.
A description of your photography style and a few images can help your potential clients become more familiar with your work. It is important to include on website about page latest information and news about the brand and your work. Remember to be relatable – share your travel bucket list and other interesting facts about yourself or your brand. Don't be afraid to include some fun facts about yourself – those are sometimes the factors that clients can relate to the most and decide to book you for!
Suggested Read: Tips To Write An Amazing Photographer 'About Me' Page
Thinking of what pages should a website have, you need to remember that your business revolves around creating stunning images for your clients. An image gallery is an asset to your website for your business. In an industry like yours, the ‘Portfolio’ is one of the most important pages on a website. Potential clients will see your previous work to help determine if your photographic style matches what they are looking for. Showcase your range of photoshoots by adding separate galleries for each type (wedding, engagement, family session, portraits, albums, etc.).
A university study states that it takes just 2.6 seconds from the time a page loads for a person's eyes to focus on a specific element on it. With this in mind, create your stellar work portfolio web page.
Share Your Client Stories With Blogs
Blogging is another fast way to promote your business and stay current. The blog page is one of the most important pages on a website. Along with the list of pages on a website, adding the ‘Blogs’ page and blogging frequently will help increase your SEO and enable you to reach the top of Google searches.
Suggested Read: SEO For Photographers: Boosting Photography Websites & Blogs
The ‘contact page’ is one of the essential pages for a website. As a wedding photographer, your contact page will help convert your website visitors into potential customers. Providing an easy-to-locate contact page shows visitors that your business is open to communication and meeting new clients. Be sure to add relevant contact info, such as your email address and phone number, for clients to reach out to you. You can also include a contact form with the important requirements (name, contact, and query) and set an auto-generated message which the enquirer receives after form submission.
Today, about 2.14 billion people shop on the Internet; searching for products and vendors online has become the norm, meaning your photography brand or small business website needs to keep up. Your website should represent the necessary aspects of your business, drawing potential clients to you and your services. Including clear and concise information will make it simple for clients to understand who you are and what you offer. Commit to having a frequently updated website pages list, and you can achieve driving traffic to your website and gain new clients.
Further Read: Top 15 Wedding Photography Website Builders
At ShootDotEdit, we lessen your post-production workload by taking editing off your plate and aim to take your wedding photography business to the next level! To learn more about our professional photo editing services and we can help, check out our price plans.