Having a presence on Instagram as a wedding photographer is an excellent way to place your images in front of ideal clients. Many feel it is the perfect platform for wedding photographers to use to grow their business. It is a great social media platform to share more about you as a person and photographer, and to help build trust with your followers. Using targeted wedding photography hashtags on Instagram allows you to reach a new audience with every single image that you share.
Variety helps keep your followers interested (and allows them to get to know you better). Gain some new inspiration as you check out the 9 Instagram posts top wedding photographers try on their accounts.
As you get new followers, introductions are a simple way to share more about who you are as a person and photographer. When you share facts about you, your followers begin to trust you, which keeps you top of mind.
Wedding photographer, Natalie Franke, uses #FridayIntroductions, where she shares 5 facts about herself. The facts about her give followers an insight into her personality, which allows her to build relationships with them.
Since your followers may be potential clients, vendors, and fellow photographers, mix up the type of inspiration you share. Everyone loves a good inspirational quote, or even to hear about your day and experiences.
Utah wedding photographer, Abbey Kyhl, shares inspiration on her Instagram account. Not only does she provides inspiration, but also invites her followers to join into the conversation. It is a great way to keep her followers engaged with her account.
Because the wedding photography industry changes so rapidly, it can be helpful to share your expertise with your fellow photographers. To attract followers to your educational courses, online trainings, and workshops, post about them on your Instagram account.
ShootDotEdit Customer, The Scobeys, inform their followers of their newest course and share the benefits of it. They also encourage followers to click the link in their bio, which will lead them to sign up for the course.
On your account, you can also use Boomerang for Instagram to create unique videos. According to Instagram, Boomerang takes a burst of images, speeds them up, and plays them forward and backward to create a looping video. Boomerang is a great way to liven up your account and have some fun.
Wedding photography duo, Justin and Mary Marantz, used Boomerang to create this video on their account. It is an opportunity for them to take part in Instagram’s exciting features, and diversify the what they share on their account.
5. Guest Takeover
Another way to spice up your account is to feature a guest takeover, or do one yourself. This places your brand in front of another photographer or vendor’s audience, which helps you attract new followers to your Instagram account.
We recently featured wedding photographer David Manning on our Instagram account while at WPPI 2017. Take a look at our account to see some of what he shared. Be sure to follow us to see other great images and content from pro wedding photographers.
As you share on your Instagram account, add in a few behind-the-scenes photos. These can be details of a wedding you are prepping for, or a product you are launching. You can also post about behind-the-scenes of your personal life, to continue to build trust with followers.
ShootDotEdit Pro, Mckenzie Deakins, shares about her trip to Disneyland. In the text, she encourages followers to head over to her Snapchat to see more videos of her experience, which attracts her followers to another social account.
Tip: Any photos you share on your Instagram account should represent your brand. Outsource your photo editing to a wedding photography post production company to ensure each image is consistent and shares who you are as a photographer!
To mix up what you share on your account, share about products. You can feature some of the products you offer your clients, such as albums, prints, or even unique gifts you send to clients and vendors. Plus, you can shout out to the vendors who are behind the products.
Vanessa Joy Photography, a ShootDotEdit Wedding Pro, highlights a wooden album and the vendor who created it on her account. It showcases the product to her followers, so they can have these items top of mind when they book her.
Whether you are a destination photographer, or just love to explore, travel posts are a great addition to your Instagram account. They invite followers to experience stunning locations with you, and may encourage them to book you so they can go to certain locations.
Outside of your wedding photography business, you have a life that many of your followers may not know anything about. In your rotation, share a bit about your family and friends, or activities you enjoy. These are things that allow you to connect with your followers.
Orange County wedding photographer and ShootDotEdit Customer, Ning Wong Studios, shares about his family on his Instagram account. He highlights his wife on Mother’s Day, which shares more about his personal life with followers.
When you spice up what you share on your Instagram account, you provide followers with a look into who you are as a person and photographer. Continue to build trust with followers with the tips in our free Guide: Instagram for the Wedding Photographer. Download it today!