So you're a wedding photographer who's looking for ways to keep busy during the slow season. Or maybe you're just starting out and are wondering what the best time of year to get into the business is. Either way, you've come to the right place! This wedding photography off-season guide will tell you everything you need to know about making the best of this off-season. We'll cover everything from how you can prepare for it ahead of time. So read on and learn all there is to know about growing your wedding photography business by being creative at a time when everyone else isn't!
What Is Considered Off-Season For Weddings
When it comes to wedding photography, you must be wondering, when is off-season wedding months. Well, there are two distinct seasons: the busy season and the wedding off peak season. The summer months are a great time in the wedding photography business as weddings are in full swing. The busy season typically runs from May through October, with June and September being the busiest months of all. This is when most couples tie the knot, which means that photographers are in high demand. This means you have the chance to turn it into your most profitable wedding season.
The off peak wedding season, on the other hand, runs from November through April. This is when fewer couples are getting married, which means that photographers have more availability and can often offer discounts on their wedding photography packages. While weddings do still take place during these wedding off-season months, they are generally less common than in the spring and summer.
Suggested Read: How To Have The Most Profitable Wedding Season
How Can You Prepare For The Off-Season Ahead Of Time
Falling leaves and shorter days are a sign of the beginning of the wedding photographers off-season. This is when you may find yourself with less work and more free time. However, the wedding photography off-season is a great opportunity to gear up for the busy months ahead.
As a wedding photographer, you can use the slow months to catch up on editing, printing, and marketing tasks. This is also a good time to upgrade equipment, take classes, and build relationships with other wedding vendors. In addition, you can use the off-season to get creative by experimenting with new photography techniques and styles. Use the off-season wisely and set yourself up for success when the busy season rolls around again.
Suggested Read: The 3-Step Plan To Fend Off End-Of-Season Panic
Tips To Get Creative During The Slow Months
Up Your Brand Game
The free time during the wedding photography off-season is the perfect opportunity to update your portfolio. Take some time to reflect on the previous season and what worked well. What kind of shoots and wedding photo ideas do you want to replicate? Which ones were duds? This reflection will help you plan for the upcoming season so that you can be more focused and organized.
Review your previous work and stay up to date on new trends in wedding photography during the wedding off-seasons. Incorporating these into your portfolio will show that you’re keeping up with the latest industry trends. Ensure that your website and social media platforms are updated with your latest work. These are great ways to reach prospective clients who may be searching for a photographer for their wedding day.
Suggested Read: Creating A Successful Wedding Photography Rebranding Strategy
Get Creative With Your Work
Plan your wedding photography services for the upcoming season and experiment with new techniques and styles. Try something completely out of your comfort zone - it might just surprise you! Not only will this keep you inspired, but it will also help you attract new clients who are looking for something fresh and unique.
Use the extra time during the wedding photography off-season to work on personal projects that you're passionate about. This can be anything from photographing your local area to shooting a series of portraits or landscapes at different wedding photography locations. Not only will this keep you creative, but it will also help you attract new clients by expanding your portfolio. Recharge your creativity and come back even stronger next season.
Get More Bookings
Increase your chances of getting hired in the wedding photography off-season by offering discounts or other wedding photography special offers for off-season bookings. Many couples are on a tight budget during the holidays, so they will be more likely to book a photographer who is willing to work for less.
Reach out to book more weddings from planners and let them know that you're available for bookings. Many planners are always on the lookout for new talent, so this could be a great way to get your foot in the door. And finally, make sure your website is up-to-date and looking its best. Couples planning their winter weddings will be doing much of their research online, so you want to make sure that your online presence is professional and polished.
Suggested Read: How To Book More Weddings This Season
Build Up On Your Marketing Strategies
A great way to market yourself during wedding photography off-season is by attending local bridal shows and wedding expos. It is important that you take advantage of the slower off-season months to network and build relationships with vendors, industry professionals and other creatives in your field. This can help you find your future clients, share ideas, and build relationships that could lead to future collaborations.
To build on your marketing game plan, use this time and start creating a strong social media presence for your brand. If you haven’t had the time to invest in your social media strategy, do that this wedding photography off-season. Make sure to post interesting and engaging content for your social media platforms, write wedding blogs, update your website and its content. Hone in your marketing message to one that fits your target audience.
This time of year is a great chance for you, as wedding photographers, to take a break from shooting weddings and focus on other aspects of your own business, such as marketing, bookkeeping, or improving your skills. Now that you know some great ways to market yourself during the wedding photography off-season, it's time to put those strategies into action. Get creative and work on improving your business with the tips mentioned above to kickstart a stronger busy season.
Further Read: 10 Ways To Give Back This Holiday Season
At ShootDotEdit, we know how precious time is for wedding photographers and help to lessen your post-production workload through our professional photo editing services. To learn more about how we can help, check out our pricing plans.