A continuous flow of wedding inquiries is crucial to keep your wedding photography running. Essentially, the more inquiries you get, the higher your chances of converting them into leads. But as you may already know, attracting couples’ attention is not an easy job. So, if you want to get more couples reaching out to you, you may want to consider using a multi-dimensional marketing approach through online and offline platforms. And in this blog, we offer you a few techniques that you could use to increase your brand awareness and possibly attract more couples.
How to Get More Wedding Inquiries Every Year
1. Establish Vendor Relationships
Whether it’s with makeup artists or caterers, creating a network in the wedding industry and establishing strong relationships with other wedding vendors is one of the tactics you could use to achieve your desired number of wedding inquiries every year. It’s no secret that word-of-mouth marketing is still going strong. So when other vendors tell their own clients that “Hey! If you guys are looking for a wedding photographer, I know a really good one”, you could be the one they are talking about if you put in that initial work of building a solid relationship with them.
If they know you better – as a person and a professional – they are likely to get a better idea of how reliable you are and if they can trust you to give their clients the best experience. Getting referred by another vendor might also help to increase your credibility.
Related Read: Why Networking With Wedding Vendors Is Important For Business
2. Promote Your Brand on Social Media
As a wedding photographer, you might already have Instagram, Facebook, Twitter and Pinterest set up for your business. And since now social media platforms give you the chance to market your business and connect with your target group in so many ways, it might be in your best interest to take advantage of these platforms.
While not all wedding photographers may choose to have a social media presence or keep it updated, using your social media channels could prove beneficial when it comes to getting more wedding inquiries. Potential clients could simply get a glimpse of your work and reach out to you through your social media page, or their friends might send them a link to your profile and recommend that they check out your work – there are a lot of ways in which social media could direct more couples towards you.
Related Read: How To Create Social Media Ads To Book More Weddings
3. Participate in Bridal or Wedding Shows
Besides connecting with potential clients through the contact form on your website or through your social media channels, another way to potentially increase your inquiry count is by participating in bridal or wedding shows. At these shows, you can represent your brand yourself rather than through a screen. Therefore, establishing relationships could be more organic and perhaps a little easier too. That human warmth and connection is irreplaceable and yet extremely important when it comes to making friends in the industry.
Many brides-to-be and couples tend to attend these events, and this could be your chance to prove to them that they need you at their wedding! You could also set up a photo booth, offer free demo portraits, or organize other enticing and engaging activities to attract customers to your stall. So keep your visiting card and other marketing materials to help these potential clients reach out to you and be prepared to make your first impression!
4. Advertise Your Brand
If you have the budget for it, you could also consider advertising your wedding photography business to get more wedding inquiries. You could advertise in wedding or bridal magazines or also consider advertising on social media platforms. These days, platforms like Facebook and Instagram provide users with some great advertising features that let you narrow down your target audience by geographical area, age group, etc. Since you already know what you are advertising for, consider all the available mediums and then make an informed decision based on which one will benefit you the most.
Try to make your ad as appealing as you can while ensuring that it matches your brand voice. This may help viewers instantly connect the ad with your brand, thereby possibly increasing their chances of reaching out to you.
Related Read: Digital Advertising For Wedding Photography – Is It Worth It?
5. Build a Top-Notch Website
While it’s one of the most essential elements of your wedding photography business, a functional and well-designed website could also work wonders if you want more wedding inquiries. To direct traffic to your website, you could use SEO tools to help your website rank higher on search engines. Seeing your website on the first page of the search results could increase the chances of a bride-to-be visiting it. Once they are on your website, a clearly stated ‘Connect’ or ‘Contact’ page could lead them to make that first wedding inquiry. Keep your contact form short and easy to read, and aim for your website to give your target audience as great an experience as you would promise them too!
Related Read: Top 15 Wedding Photography Website Builders
Getting more wedding inquiries might not be a one-day process, but if you strategize carefully and keep at it, you could be on your way to getting your desired number of inquiries. Whether it’s networking with other wedding vendors or attracting potential clients through your social media platforms, try different techniques to see what works best for your business. In the end, you just have to give it your best shot and stay patient as your hard work begins to show results!
At ShootDotEdit, we love sharing ideas and tips to help you hone your craft and take your wedding photography business to the next level. We also offer professional photo editing services to lessen your post-production workload. To learn more about it, check out our pricing plans.
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