Between all that wedding day commotion, it can sometimes be hard for couples to truly enjoy the fruit of all their hard work, aka the wedding planning. So how can you help preserve their memories of the wedding day? By creating a dreamy wedding album! Not only is an album something that your couples will cherish, but it is an easy way for friends and family to reminisce about the details of that special day as well! Additionally, selling wedding albums as part of your packages will allow you to boost sales and maximize your profit. So if you are looking to offer your couples something tangible; something that goes beyond digitals on a screen, offering wedding albums is the key!
Tips For Selling Wedding Albums
As a wedding photographer, your client’s wedding album will be like a timeless bank of all the special moments they’ll get to keep for the rest of their lives. However, selling wedding albums is more than just a financial transaction; try to show your couples the sentimental value that albums bring.
1. Show Your Passion For Creating Wedding Albums
Since getting digital images of the wedding is the norm, it is your job to educate your clients on the importance of also having a wedding photo album. The wedding day is special for all couples, so try to explain how and why a photo album will create memories that will last a lifetime. While having digital files is great, let your clients know how having only digital images is risky for something they want to hold on to forever. Show them how it’s a timeless heirloom that even their kids will get to enjoy later.
As a wedding photographer, you can use your social media platforms to let your followers know how passionate you are about the wedding albums you create. Showcase some of your work on Instagram - use testimonials from previous clients and add a few sample pictures or videos. Making wedding albums a part of your wedding photography brand will help clients and prospective clients familiarize themselves with your offering.
2. Create Sample Wedding Albums
When you meet with your clients for the first time, be sure to have one or two sample wedding albums options available for browsing. Bring them wedding album samples because it can be difficult to convince your clients to buy something they haven’t felt or seen. In many instances, your clients do not know the benefits of purchasing a wedding album. Holding a sample album with professional wedding photos already placed in it will offer them a clear idea of what they are buying - in turn, making selling wedding albums easy for you.
Related Read: Top 5 Tips For Fast Album Design
Oftentimes, clients will come to you with a set budget of how much they want to spend. However, budgets are usually flexible, especially if they like what they see. Allowing clients to hold and look through the different wedding album types or their choice of sample wedding photo book can be a game-changer, and most of them will reallocate their budget if they believe something is worth the investment.
3. Outsource Your Wedding Album Design
When you outsource your album design, you are freeing yourself up to focus on other aspects of your business. Similar to how you can utilize ShootDotEdit for your wedding photo editing, there are plenty of album design experts such as Pixellu that provide photographers fast turnaround, affordable and clean designs, and an option for clients to make changes online.
When you outsource your wedding album design, you are saving yourself time and creating a satisfied client. Your clients will appreciate that you created a unique keepsake in a quick amount of time! Along with this, you are freeing up your time to spend on other profit-producing areas of your business, so it is a win-win for everyone!
Related Read: The Fast And Efficient Approach To Wedding Album Design
4. Pre-Design All Wedding Albums
It is crucial to the success of your business for you to pre-design your wedding albums for your clients. If you wait for clients to choose their wedding images, it is possible that you may wait months to make any progress. An efficient way to speed up the process is for you to design the wedding photo books right away after the wedding by choosing your favorite images (that your couples will love too) to tell the ideal story of the day.
One of the best tips for selling albums is that it gets more effortless for your clients to go with the album sales once they have it right in front of them. Remind your clients that you pre-design albums as a service to them.
When you show your clients the initial design, let them know that they can make changes and swap images if necessary. It gets easier for them to choose images when they are looking at an actual design. Many clients may have a fear that if you choose the images, they will not be able to add in their favorites. Assure them that they have the final approval of the album. In the end, they will be thrilled that you are doing the bulk of the work.
Suggested Read: Top Album Design Tips For Wedding Photographers
5. Upsell To Increase Profit
Think of selling wedding albums as a profitable add-on to your packages. When you are in your first client meeting, discuss the options you provide for clients. It is important to remember to have confidence in what you sell. If you believe in your product, you will be able to upsell to your clients. Inform your clients that it is likely that they will want to add extra spreads to their album.
It is important to educate your clients about the services you are upselling so that they will trust your opinion. When you build the relationship based on trust, your clients will be more inclined to buy your added services.
Suggested Read: Increase Your Revenue With Wedding Album Sales
If you truly believe in the value of the products you sell, your clients will naturally be more inclined to purchase them. While brainstorming tips to increase wedding album sales, try to ensure that your customers understand how valuable wedding albums can be for them and their families. This way, instead of just adding another article to their cart, your clients will see buying a wedding album as an emotional investment. As their wedding photographer, it’s your job to educate and help your clients see the value of purchasing wedding albums, and when they see how passionate you are about albums and what they bring to the table, you will be a pro at selling albums in no time.
Here at ShootDotEdit, we aim to help wedding photographers reach their maximum potential as professionals. As we lessen your post-production workload with our photo editing services, you get more time to dedicate to your business growth. Look at our pricing plans to learn more about how we can help.