With your Holiday Card Template Pack and the 10-step process to creating a successful holiday campaign, you have the tools to excite your clients, bring in some additional income, and gain awareness for your wedding photography business.

One of the fastest ways for you to build strong relationships, and turn your clients into referral engines, is to keep in touch after the wedding day is over. Clients who trust you and remember their positive experience with you will be the ones who will refer you to their loved ones.

The holiday season brings the slow season. Now is the perfect time for you to reach out to your past and current clients with holiday cards! Once you create branded cards through the 10-step process, it’s time to use them to grow your business. Here are a few tips to help you grow your wedding photography business through holiday cards.

Send Personal Photos

As their photographer, you spend so much time on your client’s photos and how you can make them special. Sometimes, though, it can be helpful to share your favorite photos of your personal life. This can include photos of your family, friends, and those closest to you. When you send a holiday card with your loved ones on it, you remind clients you are not just a photographer. You are a part of a family, and have a life outside of your business, which humanizes you in their eyes.


Think about it like you would your website. On your “About Me” page, you share branded and personal photos to give clients an idea of who you are and how they can relate to you. Treat holiday cards the same way, so your clients can see exactly who you are and remember why they chose you as their photographer.

When clients receive your card, chances are they will place it somewhere in view of guests and other family members. With holiday cards, you let your clients know you appreciate them and want to stay top of their mind. Plus, your holiday cards may encourage them to purchase their own cards from you with their photos from the wedding day.

Related: Do you share a consistent and strong brand message with clients?

Share Cards with Friends

Even though your clients are perfect referral sources for you, they are not the only ones who can introduce you to potential clients. In addition to your clients, send holiday cards to your friends. These cards should have a reference to your business in some way, whether they include your logo, website, or a past wedding image. Your friends will be excited to receive a card from you, and will be more likely to talk about it with their family, friends, and acquaintances.

Similar to your past and current clients, your friends trust you and know who you are as a person. When someone they know needs a wedding photographer, you will be top of mind for them. Also, because your friends have similar personalities and interests as you, the chances are higher they will refer you to people who are more suited as your ideal client. As you create your holiday cards and decide who to send them to, make sure your friends are part of the list to encourage more referrals for your services.

Related: How can you take care of your ideal clients so they refer you to others?

Offer Cards as Thanks

Of the main objectives for holiday cards is to sell them to your clients so you can increase your income and continue to grow your business. Another way to use your holiday cards is to send them to this year’s clients with their final images and other products. You can offer cards as a “Thank You” to clients who booked you during the year. Choose 3-5 images from the wedding day to use on the cards, and send those to this year’s clients complimentary.

When you send holiday cards as thanks to clients from this year, you achieve a few things. Your clients are already really excited to see their images from the wedding day. Once you receive them from wedding photographer editing services, you can deliver photos to clients. Because they are in anticipation for their images, they will be thrilled at the addition of custom holiday cards (meaning they will share them with their family and friends). You also introduce the possibility that clients will purchase more cards to send to their loved ones for the holiday. Not only can you grow your business through referrals, but you can increase your income with additional card sales.

During the holiday season, there is plenty of opportunities for gifts and happiness. Holiday cards give you a great opportunity to connect with clients, so you can build strong relationships and encourage future referrals. Get started on the creation of your personalized holiday cards with our Holiday Card Templates for Wedding Photographers, made in conjunction with Bay Photo Lab!

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