When it comes to marketing your wedding photography business, having a well-designed, easy-to-navigate website is absolutely vital. Why? Because as a photography business owner, you definitely want your brand to stand out and attract more ideal clients. And your website is probably one of the first things potential clients will see when looking you up online. So, it is only natural that you build a powerful photography website that reflects your style and speaks to your audience on your behalf - giving them a seamless and excellent website experience all along. Wondering how to pack all these essential elements into your website? Here are 5 quick tips to make sure your website is up to snuff when viewed by prospective clients and others from the industry.
5 QUICK TIPS ON WEBSITE MARKETING SUCCESS
If you have an up-and-running business website, chances are you already know the various elements that go into making a strong website that helps you boost your brand identity. If, however, you’re someone who’s just starting out, we’d highly recommend that you invest some time and effort into creating a powerful photography website that your clients will identify with your brand - one that offers a great user experience and is packed with relevant information. And don’t forget to showcase your images in the most flattering way! After all, potential clients come to your website to get a glimpse of your work and understand if you match their photography vision. So give them what they want - and ensure they don’t get lost in the maze of a shabbily designed website filled with half-baked information! Struggling to curate meaningful content for your website? You could always take the assistance of a blogging expert such as Fotoskribe to put together the content for you.
1. MAKE YOUR BIO PAGE RELATABLE FOR A POWERFUL PHOTOGRAPHY WEBSITE
When potential wedding clients stop by your bio page, they’re looking for how they can relate to you. So tell them about yourself first - before moving on to your photography business. Make it easy for them to connect with you on a personal level and they’ll feel more at ease with booking you as their wedding photographer!
Related Read: Tips To Write An Amazing Photographer 'About Me' Page
2. HIGHLIGHT YOUR TOP 10 BEST IMAGES IMMEDIATELY
Make your first impression a lasting one. As soon as a wedding couple lands on your website, you’ll want them to see some of your best work ASAP. This will help them press on deeper into your site and eventually secure you the client.
Find your top ten wedding images, whether edited by you or a professional photo editing service, and highlight them on your homepage so your visitors fall in love with your style immediately. Additionally, make sure you have a stunning image gallery that showcases your work and wows your audience in the blink of an eye!
Suggested Read: 8 Methods To Increasing The Value Of Your Images Today
3. YOUR PRICING PAGE MUST BE CLEAR & CONCISE
Now, this is an area that needs some strategizing. While some photographers hesitate in displaying their pricing package on their website, many wedding photography business owners consider the pricing page an integral building block when it comes to setting up a powerful photography website. Wondering if you should include a pricing page on your website? This blog could help you weigh the pros and cons of adding your price list to your website.
So what should you do if you decide to list your prices on your website? When it comes to your package pricing page, try to make it scannable and easy to follow. You don’t want to make it a chore for potential clients to find all the information they need. Make sure your must-haves are easy for visitors to spot and avoid clutter on the page. You don’t want to turn away visitors by giving them unnecessary info.
Related Read: The 4 Secrets To Building A Killer Pricing Page
4. MAKE YOUR PHOTOGRAPHY WEBSITE
Remember, almost everyone in the U.S. has a smartphone these days, and research says that the numbers are only witnessing an upward graph. In fact, you might be viewing this article on yours! If your website isn’t mobile-friendly, you may be losing potential clients. So make sure your website looks good on all smart devices, tablets included.
Related Read: The Reasons Your Photography Website Needs To Be Mobile-Friendly (And How To Do It!)
5. MAKE SURE YOUR SEO IS ON POINT
The absolute BEST way for potential clients to find you is through a web search like Google or Bing. It’s mission-critical that the search engine optimization (SEO) on your website ranks you as close to the #1 spot as you can get. If you’re not well versed in proper SEO practices, try looking for someone who can help. It’s well worth hiring someone to rank you high with SEO.
Related Read: SEO For Photographers: Tips For Photography Websites And Blogs
YOUR WEBSITE IS YOUR BRAND IDENTITY
When you build a powerful photography website, you increase your chances of being noticed by potential clients. From adding useful plug-ins and designing and optimizing the pages relevant to your business to ensuring your site is user-friendly and caters to clients on the go, there’s a whole range of things you can do to make your website an integral part of your brand-building strategy. Just remember to be creative and innovative to reap the maximum benefits of this key online business tool - and you’ll be surprised to see how it helps you make a mark among your target audience. If you’d like to read more tips on how to market your photography website, click here to read a full breakdown on marketing your photography business.
Further Read: Showit: Simplifying Website Building For Photographers & CreativesAt ShootDotEdit, our goal is to take the heavy-lifting of photo editing off your plate - giving you more time to run your business, spend time with your family, or even just have a weekend again! To learn more on how we can help you, check out our pricing plans.
Leave a comment