Content marketing is king, but outsourcing is queen. Here at ShootDotEdit, we specialize in editing wedding photos. We also love to provide relevant and valuable insights on topics that are relevant to you as a wedding photographer. That’s why we partner with industry leaders to bring you their insights and tips on topics, such as wedding photography blog ideas, that can help grow your business. Read on for our top 5 Content Marketing tips which focus on starting a wedding photography blog and using it to grow your business.
5 CONTENT MARKETING TIPS TO STARTING A WEDDING PHOTOGRAPHY BLOG
As a wedding photographer, learning how to start a photography blog is essential to the success of your wedding photography business. Blogging is a way to highlight your photographic talents, while also showcasing your personality. With a blog, you can generate interest in you and your photography brand. Your blog can then lead to building an even larger client-base.
1. KNOW THAT TIMING IS EVERYTHING
After the wedding, how fast you begin posting images to social media becomes extremely important. You want to stay relevant in the minds of your clients. So, rather than waiting 2-3 weeks to create the blog post and share images from the wedding, get right to it.
Quick tip: Try sharing your blog post through social media at a late hour. There may be fewer people on Facebook, Instagram, or Twitter at this time, but there are also fewer posts being published. When your post goes live during this time, it has a better chance of being seen. This also increases the clicks and traction on it.
2. FOCUS ON HEADLINES FOR CONTENT MARKETING
With how saturated social media is with content, you need eye-catching titles for people to stop and click on your posts. The headlines are just as important as the actual blog post itself. As you work on your headlines, figure out how to highlight something unique about the wedding.
3. SHARE POSTS WITH VENDORS AND CLIENTS
Once you have uploaded your blog post, you will want to reach out to those who were involved in the wedding day. The goal of this is to help gain traction on the post. You can do this by tagging the bride, groom, and vendors on social media. This will alert them your post about their wedding is ready to be seen and shared. This is also a big plus when using Facebook. When you tag someone on Facebook their friends and followers will see the post too.
Quick tip: When you work with vendors who share a similar ideal client as you, be sure to include a few extra photos that showcase their work within the post. This can help encourage them to share it more through their network and get in front of potential clients.
4. CREATE A CALENDAR TO BLOG CONSISTENTLY WHEN CONTENT MARKETING
There may be some days where you are unsure of what wedding photography blog ideas to write about, or maybe you are too busy and do not have time to release a post. By developing a calendar for the month ahead of time, you will create a useful outline and schedule for yourself to stay on track.
Quick tip: Create blog posts on your favorite wedding day details, or start a personal blog series. Also, outsourcing your blogging needs to a specialist, like Fotoskribe, can keep you on track to blog consistently throughout the year.
5. USE KEYWORDS FOR BRIDES
Simple keywords can sometimes be more powerful over a post full of technical language when it comes to SEO. For example, if you are a Boston based wedding photographer, use some simple keywords within your blog. These keywords can include “Boston wedding photos” and more. Remember, think about what your brides would search for when looking for a wedding photographer.
Blogging may not come naturally at first. But, once you develop a steady blogging routine, you can see a great return on the time you invested in your business.For a more in-depth look at starting a wedding photography blog, check out this post.
At ShootDotEdit, our goal is to take the “heavy lifting” of photo editing off your plate — giving you more time to run your business, spend time with your family, or even just have a weekend again!
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