In your wedding photography business, it is important to spend a majority of your time reaching ideal clients. With the advancements in technology and the Internet, there are plenty of platforms you can use to achieve this. One of the fastest ways to reach clients (past and present) is to use social media to share your content. Since almost 1.7 billion people have active social media accounts, you need to have a presence online so potential clients can readily find you.
Although utilizing social platforms, such as Facebook, Twitter, Instagram, and Pinterest, can help you reach additional clients, how do you carve out the time to make it work for you? Regardless of the season, you are a busy wedding photographer who has to take care of your business. How can you spend your time creating and posting on social media without falling behind on your other tasks?
Hootsuite is a social media management program which can help you manage your platforms to reach more of your ideal clients. Using Hootsuite in your workflow helps you connect with a larger audience through each of your social platforms. Check out these tips for using Hootsuite and get started managing your social media today.
Manage Multiple Social Media Platforms
As a wedding photographer, it is important to be present on social media platforms which will help you reach a larger audience. This means you are in charge of more than one program at once. But, when you take time to post to each network, it takes valuable time away from other parts of your business.
Hootsuite allows you to post and manage multiple social media platforms at once. If you want to share your new blog post with your followers on both Facebook and Twitter, you can schedule the message at once through Hootsuite. Additionally, when you receive your images back from a wedding photo editing service, you are likely to share them on your social platforms. If you wanted to share an image on Facebook that you shared on Instagram, Hootsuite’s scheduling option helps you quickly do so. This saves you an exponential amount of time during your workflow that can be spent elsewhere in your business.
Tip: Set up streams on Hootsuite’s dashboard to reflect what you want to see from your social platforms, such as messages from people you follow, mentions about your business, inbox messages, and what you have scheduled.
Schedule Social Posts in Advance
As well as posting to multiple platforms at once, Hootsuite allows you to schedule your social messages in advance. This can be especially helpful when you have a blogging schedule created for your weddings. If you know that you are going to share two weddings per week, this is something you can add into your calendar. You can create the messages for your posts in advance and schedule them for a date in the future.
The great thing about scheduling your posts in advance is it takes away a large part of posting social messages for each individual wedding. If all you have to do on the day the blog post is released is to publish the social message, you are eliminating a ton of your workflow during that process. If you need to make any changes to the messages about your post, you can quickly and easily edit them.
You can also schedule announcements, such as upcoming classes, events, or promotions. Anything you can schedule in advance takes away from your day-to-day tasks. It also reduces the stress and pressure of manually publishing social messages every day.
Tip: Since Hootsuite is easy to use, outsource the scheduling to someone on your team, or an intern who could take this off your plate.
Discover Trends in Social Media
When you are using social media on a regular basis, it is necessary for you to stay up-to-date with what is trending and popular on each social network. Use Hootsuite’s streams to keep up with what content is popular from you, your competitors, or anyone else you follow.
Additionally, you can see trends in popular keywords and hashtags for any given day. This is helpful for you because it allows you to add in the correct verbiage to your messages to reach your ideal clients. You no longer have to search on Twitter and Instagram for the top trending hashtags, which continues to save you time. The more information that is provided for you with programs like Hootsuite, the more effective you will be at making decisions on what to share.
Communicate Quickly with Followers
As you reach out to your followers on social media, you are likely to get feedback from them once in a while. Instead of accessing these messages from each individual social platform, Hootsuite has a stream that shows you who mentions you or comments on your pages. This gives you the chance to respond in a quick manner to your followers, showing them how dedicated you are to them.
Your followers are past, current, and potential clients who interact with the content you provide and the messages you send through social media. The more attentive you are to their needs on social media, the happier they will be. Since social media is sometimes your first contact with potential clients, make an impression on them with your response time. They will realize you are invested in your clients and will be more likely to consider you for their wedding photographer.
Access Advanced Analytics
Once you post messages on social media, it is important to go back and check how effective they were. One of the benefits of using Hootsuite for your social needs is there is a detailed Analytics section for you to dive into to see your followers’ interaction with your pages. Hootsuite allows you to shrink the link to your content to make clicks trackable. The Analytics section shows you how many people interacted with that link during any given time frame.
This is useful when you need to know what is popular with your content, and what is not. In addition to that, Hootsuite allows you to create reports to cater to the data you desire. Understanding how your content performs with your audience can make a large difference. You will begin to know what your clients prefer, and push aside anything that they are not interested in.
Using Hootsuite to manage your social media platforms is one of the best ways to ensure your content is shared with your clients. It is also a way to help you free up your time from tasks that do not need your attention. To learn additional strategies to use on your social media platforms, download our Comprehensive Guide to Social Media for Wedding Photographers!