News

We’re Brighter

Last year, Jeff and Erin Youngren came to us with a challenge: their brand required brighter images, brighter tones. And, our platform didn’t provide the opportunity to create a color profile bright enough to meet their needs.

And so we listened. We surveyed. We tested. And, we listened some more for our photo editing services for photographers.

Next, we partnered with The Youngrens. Our goal was to not only help The Youngrens achieve their goal in having the ability to create “brighter” custom color profiles but simultaneously serve the growing demand for “brighter” tones in the Pro Wedding Photography space. And, ultimately we would use what was learned to better server our Wedding Pros and the Wedding Photography Post Production space.

Related: New Website, New Annual Plans

Today, after months and months of focused testing and development, we are proud to announce Color Wizard 2.0™ which allows our customers to create more glorious and “brighter” color profiles!!!

“Our clients have consistently loved how naturally beautiful their skin looks in their final images! We’ve found that by processing our images on the brighter end of the spectrum, skin tones look silky creamy smooth – without having to spend hours retouching every single photo. Plus, the images retain the natural, airy, romantic tones that we love about fine art photography. It’s been a big win for us and for our style, and our clients just couldn’t be happier!” – Jeff and Erin Youngren

Newer

Along with the upgrade to Color Wizard 2.0 has also come a new design and user experience. Skin tones are now easier to recognize. Creating your own custom color profile is now easier than ever with the newest addition of our “Color Carousel” feature. Along with our “side-by-side” comparison feature, you can now also preview up to 9 custom profiles in 1 view!