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Most professional wedding photographers have a “Signature Style” to their images… a style that is unique and individual. This process that a studio goes through to take images from capture-to-client is typically very detailed and very personal. And, in order for a photography business to stay focused on the action items that produce profit (ie. shooting, marketing, and sales), a robust workflow solution is mandatory. Hence, the haunting question, how does a professional wedding photographer achieve both their Signature Style and sustainable/dependable workflow? We have the answer.

Enter the “90/10 Model”: A Specialist performs 90% of the robust workflow, the artist finishes the job adding their “Signature Style”, the remaining 10%.

It doesn’t have to be all or nothing

Many photographers struggle with the decision to partner with a Specialist. A large part of that struggle comes from the notion that the photographers is the only one who can execute every element of the workflow. In reality, Specialists can help with the science of color correction – providing you with consistent images every time. For example, ShootDotEdit utilizes a Color Profile to accurately edit according to each photographer’s style preferences. These color corrections are complete and custom, allowing the photographer to focus on what only they can do: the artistic edits associated with their Signature Style.

Jared Platt, Lightroom Expert and ShootDotEdit Advocate, put it best when he said:

“90% of the editing work that we need to do can be done by someone else. We only really need to be involved in the 10% – the icing on the cake. That’s what 90/10 is.”

90/10 Model

The best workflow for a photographer is one that saves time and maximizes creativity. The 90/10 Model lets ShootDotEdit handle 90% of the workload, color correcting images according to a photographer’s style preferences. This leaves the last 10% of the workload, the stylized editing that adds style, to the photographer.

90% (ShootDotEdit)

• handles the science of color correction
• edited according to a photographer’s style preferences
• removes the boring and tedious portion of the workflow

10% (Photographer)

• handles the art of adding style
• minimal time, doing the portion that only the photographer can do
• creatively fun and engaging

Related: How can outsourcing editing for your photography business benefit you? Find out in this comprehensive blog post!

In the end, photographers retain their Signature Style, but without all of the tedious and time consuming parts of post-production!

While many photographers chose to add a Signature Style to the color corrected images, it isn’t required. ShootDotEdit delivers images that are custom color corrected and are ready to share. However, by utilizing a Specialist like ShootDotEdit, each photographer has the ability to do as much or as little with the images after color correction.

If you would like more information about how to integrate ShootDotEdit into your workflow, please access our Free Guide below!