When it comes to delivering images to clients after their wedding, the faster you do it, the happier your clients will be. Although you know that there are thousands of images to sift through and edit, your clients are only concerned about one thing: when do they get to see their beautiful images?!
That’s why fast turnaround times matter. And although it may mean making some changes to your post-production workflow, like using a wedding photography editing service to work on your images, it pays off because it’s an area that your clients care about – and they’ll directly benefit from! And happy clients make great client evangelists (which means you’ll be in business for the long haul).
Here are 3 reasons why fast turnaround times matter when it comes to creating client evangelists.
1. Sharing images with clients soon after the wedding capitalizes on their emotions.
In the weeks following their wedding, couples are still buzzing about their day and replaying the great moments in their minds. When you’re able to turnaround their images shortly after the wedding, they’re still on a wedding high. That means that they – and their family and friends – are more likely to share on social media, as well as face-to-face over coffee or cocktails. Your images will have more momentum with your clients, and with your prospective clients, when they’re shared soon after the event.
2. Fast turnaround times often surprise clients. And surprises make people talk!
Many clients expect you to take time to process their images after the wedding, and they’re prepared to wait. But by throwing that turnaround time of “6-10 weeks” out the window, and replacing it with a quick turnaround time of a few days or weeks, you’re exceeding expectations.
Nobody talks about when their expectations were met – it’s expected after all! But they DO talk about surprises that exceed their expectations. So when you surprise clients with faster turnaround times, you become remarkable. And THAT is what people talk about.
3. Fast turnaround times empower you to work with more happy clients.
By streamlining your processes, and improving your turnaround times, you actually create the capacity to take on more work. Photography businesses that are bogged down with editing aren’t set up to perform the tasks necessary to:
Proactively bring on new business.
Most businesses aren’t lucky enough to have a steady stream of new business showing up at their door without having to work for it! Instead, bringing in new leads and clients requires time spent blogging, on social media, on the phone with potential clients, or corresponding via email. When your workflow is optimized for fast turnaround times, you’ll reap the reward of more time to focus on proactively bringing in new business.
Manage those new clients when they come.
When editing for one client is sucking up all of your time, how can you possibly bring more clients into the mix and still meet their expectations, let alone exceed them? When you prioritize fast turnaround times and eliminate excess editing time, your streamlined systems create the capacity you need to bring on the workload associated with new clients.
But WHY are happy clients so important to your photography business? Sustainability. Businesses with happy clients receive more referrals and more sales, keeping them in business longer. Happy clients are invaluable to your business – and a sure-fire way to make your clients happy is through fast turnaround times.
What changes can you make to your workflow to improve turnaround times and make clients happy?