Social media platforms like Facebook have (quite literally) billions of users spending hours on their sites each and every day. Facebook is a fantastic venue to share your images and connect with your clients. Once you start posting, though, you will soon realize that the engagement you see varies dramatically. A lot of this has to do with the algorithms Facebook uses to distribute posts. However, even up against the ever-changing algorithms that are used, there are strategies to maximize your engagement. In our previous post, we shared how to increase interaction through tagging people in your photos. Today, we are looking at Facebook and the best times to post, and more specifically, what days to post to maximize engagement.
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What days are best?
It’s easy to assume Facebook has the same number of users each and every day of the week. However, social media actually picks up significantly in anticipation of the weekend, and Facebook is no exception.
Thursdays and Fridays are the best days to post on Facebook, as engagement spikes on these two days of the week. Most assume this is the anticipation of the upcoming weekend. Use these two days of the week to post your most engaging, exciting posts. For example, if you release one blog post per week, consider posting about it on Facebook on a Thursday or Friday. Use the images in your Facebook post that best represent your brand, and have been color corrected by photo editing services. If you use social media to create conversations with current and potential clients, these two days of the week have the most people engaging through liking, commenting, and sharing.
As an aside, if you need to post on the weekend, Sundays are by far the best of the two weekend days.
Facebook’s Happiness Index
In addition, Facebook revealed that their “Happiness Index” spikes by over 10% on Friday. According to this article published by the Huffington Post, a team of Facebook data scientists mined status updates for keywords. Using the sentiments expressed in the posts, they were able to measure the overall mood of people at different times on Facebook. National and social holidays are some of the very happiest days of the year. And, Fridays represent a 9.7% increase in happiness over Mondays!
Knowing when people are accessing Facebook, and the days that they are happiest, can help you plan what you want to post.
We’ve gathered 3 additional techniques to sharing on social media that you need as a professional wedding photographer. To share these 4 tips, we’ve created an infographic! We cover tagging people, the best times to post, as well as statistics and data for each section. Take a look below! Additionally, take the time to share this infographic within your photography communities! Knowledge is power, and we encourage you to share these tips and tricks with others!
Discover more about social media nad how you can use it to reach ideal clients on multiple platforms. Our Comprehensive Guide to Social Media for Wedding Photographers shares tips and tricks for social media to help place your wedding photography business in front of more ideal clients! Access the guide today.