Here at ShootDotEdit, we know you are busy and there are various tasks and important matters which you must attend to on a daily basis. Because of that, we know that certain tasks can be pushed aside, such as blogging. Your blog helps you share images from the wedding day, and showcases your style and personality with your clients. Today, Virginia wedding photographer, Katelyn James, is sharing with you how you can always create content for your blog.
So many people never give blogging a chance because they don’t think they have anything to share. They’re struggling from either a lack of blogging ideas or a lack of courage, or BOTH. Let me encourage you with this…. YOU are quite possibly your greatest enemy… and you have control over YOU…. so let’s make a change!
Focus on Your Audience
Instead of being bound by fear, focus on what you have to offer your community. There are people who LOVE your business and what you stand for, and yet you never give them ANYTHING to follow along with. I’m talking to you… the business owner with a blog that has been collecting dust for months and months. I’m talking to the person who thinks it’s not worth it because only 40 people will check their blog each day. To the business owner who thinks they have nothing to share because everything has already been said before…. you’re wrong. Your business has a purpose. The 40 people who faithfully follow you DESERVE to hear from you and maybe your commitment to show up will eventually turn into the greatest marketing tool of your business.
Let’s say you read that and now you’re pumped up and ready to utilize the most affordable marketing tool a small business could have. You’re ready to start sharing on your blog! What do you write about? What do you SHARE? You can start by sharing in the following categories: sharing personal stories, posting current work, and educating your clients.
Share Topics You Learn About
But there is ONE topic that I think many people shy away from and that’s Learning Out Loud. Michael and I listen to several podcasts that we really find intriguing and we heard this quote recently. A guy named Nathan Berry said he adopted the concept of “Learning Out Loud” and it transformed his audience. So many of you out there are constantly learning new things as you continue to grow your business. Why not SHARE what you’re LEARNING as you continue to LEARN it? Some of you would say, “Well, I don’t want to attract other photographers to my site and so that won’t work.” My response to that is, “Why not? Why not attract photographers? People are PEOPLE!”
I can promise you…. with 100% certainty….. if you focus on HELPING others instead of just HIGHLIGHTING yourself, you WILL grow.
This looks like coming home from photographing a great wedding where you nailed the OCF shots and then doing a little blog post sharing why it finally clicked for you! Post the images you’re in love with and share a few tips! You’re showcasing your work, but more importantly, you’re providing valuable information for others.
Discover how you can incorporate your unique brand message into your business to share with your ideal clients with our Guide, 7 Branding Mistakes Wedding Photographers Make (and How to Fix Them)!