While growing your successful photography business, you inevitably get to the moment where you have to make important business decisions. You are spending more time on tasks that do not involve taking photographs and interacting with clients, the reasons you started your business. In order to create more space to do the things that you love and that bring in the most money, you have to outsource and partner with a Specialist. But what exactly is a Specialist?
: a person who has special knowledge and skill relating to a particular job, area of study, etc.
Specialists are experts in their field
Whether you choose to partner with a Specialist in post-production, image fulfillment, bookkeeping or blogging (just to name a few), you want a company or person who is an expert in that particular field. When you are searching for the perfect Specialist, don’t be afraid to ask questions. Ask for references or a client list and talk to the people who have used that service. A person who is an expert will have all of this information ready to share before you sign on.
For more information, read our post on choosing the right partner.
Specialists are more efficient
Specialists should save you time and therefore money. They are repeating the same tasks over and over, and chances are, they can do it more efficiently than you. Even if it is a task that you dislike but can complete quickly, when you choose to partner with a Specialist that is time that you are freeing up.
Read our post about how to simplify post production, which outlines how we as Specialists have streamlined the post production process.
Specialists invest in education
Think of all the hours of training, second shooting and learning anything related to photography that you went through to become a leader in your market. Now think of all the hours of specific task training you would need to obtain the level of a Specialist in another field. We always recommend keeping current with software updates and tutorials, as it will make you a better photographer, but by hiring a Specialist, you are acknowledging that you don’t have unlimited time for training and doing, and that is ok!
If this is something that you struggle with, feeling that you need to know it all, we wrote about people who give you permission to partner with a Specialist.
We strongly believe that making the choice to work with a Specialist is the gateway to bringing your business to a new level. Now you see how hiring one in an area (or two!) of your business, will give you more satisfaction and fulfillment in your work life and make you more profitable.
To learn more about appealing to your target market, download our Guide to Marketing for Wedding Photographers!