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Our Partner LensProToGo’s Annual Gear Sale

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Today and tomorrow, our friends at LensProToGo are offering a double tax discount on gear rentals as well as a discount on their used gear they have listed for sale!

LensProToGo is extending a double tax discount on gear rentals delivered by August 29, 2014. Place your order today or tomorrow (8/18 – 8/19) with a delivery date by the end of August and receive 12% off the order total using the coupon code SUNSET. [···]

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The 4 Secrets to Building a Killer Pricing Page

4Secrets_Pricing_BannerSetting up photography pricing can be a professional photographer’s Achilles Heel. Price too high, and you may have no clients; price too low, and you may work a lot but never break even. As a business owner, you need to know your pricing as well as you know your camera. With this healthy balance, you will be well on your way to successfully optimizing your photography business. For you to have the best business you can, we wanted to share these 4 secrets to creating a killer pricing sheet that will help you to book your dream clients.

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LensProToGo

LensPro image
LensProToGo is a national online photo and video rental company that eats, sleeps, and breathes gear (so you don’t have to) and ships gear all over the US directly to your door! Staffed entirely by photographers and filmmakers, they help make your ideas come to life. They make it easy by including shipping in the price of the rental and, even better, they ship everything in Pelican cases so the journey is as safe as can be! Renting everything from cameras, lenses, video gear, lighting, audio, underwater housing units, stabilization and more, they have what you need to make your shoot a success!

Take 10% off your first rental with LensProToGo using the code SDE Friend.

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Partner Interview: Zenfolio

Spotlight_Zenfolio

Our next partner spotlight shines on Zenfolio, an all-in-one solution for photographers to display, share, and sell their work online. We spoke with Brittany Nelson, a valued member of the Zenfolio team, to learn more about the company.

How did Zenfolio begin?

“Our about page says it best: [Zenfolio] began in the cradle of so many great ideas: a coffee shop. Four friends with a passion for photography, a shared background in technology, and complementary skills had a goal. They wanted to create an all-in-one Web solution for photographers—both amateur and professional—to organize, display, and sell their images with uncompromising quality.”

How does Zenfolio work with ShootDotEdit?

“ShootDotEdit will cull, color correct, and then upload a completed job to a photographer’s Zenfolio account. This takes away one additional step for the photographer and cuts down on the time it takes to get the event online and published.”

What is your favorite part of your partnership with ShootDotEdit?

“I love that the partnership between Zenfolio and ShootDotEdit takes away pain points for photographers and makes it easier for them to edit and upload their weddings after they are shot. Using ShootDotEdit is a great way for photographers to partner with a Specialist in post-processing and save themselves a huge amount of time in not only editing but also posting the wedding.”

What is your favorite part of working with photographers?

“They are creative, artistic, and really great people.”

What do you wish photographers knew better about Zenfolio?

“Zenfolio caters to every type of photographer, not just professional. That’s why we have several plans: basic and unlimited to those who do photography more as a hobby, and then Premium and Premium Business plans for those who are looking to sell their work. We also have a high-volume plan for businesses that have lots of clients, such as photo studios, schools, sports photography, and more.

Also, our support team is fantastic. They are available seven days a week, 365 days a year and are here to answer all of our users’ questions or for people who are thinking about joining Zenfolio. Our support team consists mostly of enthusiast and professional photographers (wedding, landscape, editorial, etc.), so they know exactly what photographers need.”

Describe a day in the life at Zenfolio…

“Drink coffee, eat onions, and drink lots of coconut water. Oh, and get daily delicious lunches delivered from waiter.com.

The ongoing (funny) story at Zenfolio is the office is split on onions. Half of them love it, half hate it. It started with one of the founders being highly sensitive to onions (aka repulsed), so it is now an initiation if you will to ask new hires what their stance on onions is and to share an embarrassing story of course.”

If you could be any piece of camera equipment, what would it be and why?

“A telephoto lens so I can see far into the distance, in focus.”

Thank you, Brittany, for taking the time to talk with us! Learn More about ShootDotEdit’s Integrated Partnership with Zenfolio!

Interested in learning more from a real photographer who uses both ShootDotEdit and Zenfolio? Click the banner below to hear how Corrado Amenta cut his turnaround time down to less than one week!

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Partner Interview: LensProtoGo

Spotlight_LensProToGO

We recently sat down with LensProToGo, one of our partner companies, to share why we feel they are outstanding. LensProToGo is one of the nations largest online photo and video rental companies; you can rent camera bodies to lenses to lights to cords – everything you may need and they ship all over the United States.

Meg Rodney, whose official title is “makes awesome stuff happen”, took the time to answer our questions. We asked Meg about the background of LensProToGo and she told us the story of how Paul, the owner and founder, left Corporate America seven years ago to become a photographer. He was working hard to support his family, and he had an idea to supplement his photography income by renting Canon gear out of his spare bedroom. It grew to include more kinds of gear, which he had to move to his basement to store and ship. Before he knew it, he was moving to the first warehouse space while starting to hire employees. Paul knew he didn’t want to hire just anyone, he wanted the best customer service in the industry. Not automated responses, but real people who could answer questions and give helpful feedback. So he established the company policy of only hiring photographers. Real working creative professionals who understand the needs of a person who is renting from them.

This dedication to the professional photographer and the commitment to provide them with the best customer service are the main reasons why we at ShootDotEdit choose them as a partner. Being fun to work with is also a plus! Read on for more tidbits from Meg about LensProToGo.

What is your favorite part of your partnership with ShootDotEdit?

We absolutely love how open minded everyone is on their team. At LensProToGo, we think outside the box. I mean…way outside the box. We aren’t a very rule based company. We’re photographers and filmmakers. We’re creatives. Like us, ShootDotEdit is always open to trying different things to improve their customer experience and give back. More than that, everyone on their team is considered a really great friend of ours. Nothing is better than friendship in the world of business.

What is your favorite part of working with photographers?

We LOVE working with photographers (and filmmakers) because we’re photographers and filmmakers too! I think our most favorite part of it is that our customers come to us as a resource. We, as a team, shoot a variety of things (weddings, portraits, babies, pets, products, cars, etc.) so when we don’t know the answer we’ll hand it off to someone who does. We get the warm and fuzzy feeling when this happens because people trust our judgement. We’re here to make sure their shoot is the very best it can be and it’s an incredible feeling when we hear back that all went better than expected because of our suggestions.

Also, Photographers are just cool! Our conversations with them are normally 20% about the order, 50% answering/asking questions and 30% talking about what they are having for dinner or something having to do with dinosaurs. I bet you Verizon customer service doesn’t get that last part!

Describe a day in the life at your business…

Coffee, slippers, hugs, morning meeting, high fives, oatmeal, laughs, local drop offs, e-mails, answering phones, answering phones, answering phones, coffee, e-mails, answering phones, UPS drop off, laughs, clean gear, sort gear, clean more gear, test focus, answering phones, lunch as a family, high fives, answering phones, e-mails, dance party, laughs, more dance party, packing gear, answering phones, e-mails, packing more gear, high fives, pack the rest of the gear and UPS picks up.

For the most part it’s mostly customer service, tons of shipping and a lot of fun!

What do you wish photographers knew better about your business?

I think the one thing we’d want them to know, the most, is that we’re people too. Today, so many companies run as robots. You place an order, get a confirmation email, and it ships to you. Sure, it’s easy, but what’s personal about it? We’re here to assist you in any way we can. It may be hard to understand… but WE LOVE TALKING and may even hold the record for longest customer service call. More than that, there is a human hand in every single step of the process. Your order is seen by the customer service team and either handed off to the shipping team or they will specifically handle any issues/questions.

If you could be any piece of camera equipment, what would it be and why?

LensProToGo would be the 24-70 (we’re a team of Canon and Nikon users so I won’t specify a brand!). I say this because we are ‘the trusty workhorse’. We get the big picture and zoom in to focus on individual customers!

LensProToGo currently has a staff of about a dozen photographers and filmmakers with more coming onboard in the immediate future. They invite you to contact them with questions about renting gear, using gear, or photography and film related questions in general or follow them on social media – Facebook, Twitter & Instagram. They always have something new and fun up their sleeve, and they usually have some great gear pictures to lust after. You’ll have to check it out to see more! And when you go to their site, LensProToGo has provided this special offer to our readers, feel free to use code SDEJHV34 for 10% off all rentals good until April 30th.

Thank you Meg for taking the time to speak with us. We can’t wait to see you at WPPI!

Speaking of WPPI – Download our Free Show Guide below to help you navigate your way around.

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Top 5 Lightroom Tips

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Lightroom is an extremely powerful tool that your business can use in conjunction with a wedding photo editing company, such as ShootDotEdit. We’ve put together Jared Platt‘s Top 5 Lightroom Tips – enjoy!

1: Use a “Master Catalog” in Lightroom

Jared recommends using one “Master Catalog” in Lightroom.  With this model, you can work on multiple jobs at the same time within the same catalog. The other option is to have a separate catalog for each job, only allowing you to work on one job at a time. Having a “Master Catalog” is a much more efficient and time effective way to work.

2: Use Lightroom to export for Job Submission

The export function is one of the points where your version of Lightroom matters the most. While we can (and do) accept jobs from older versions of Lightroom, we recommend using Lightroom CC or Lightroom 5 because it allows for uploading speeds that are up to 30 times faster than in Lightroom 4. By using the technology of Smart Preview, it allows us to edit images that are not physically connected to our computers. Meaning Lightroom is able to package a job without needing the full RAW files, saving a ton of space. Jared uses the example of how an 8-hour overnight upload of a wedding has decreased to 15 minutes. You can’t beat that for time management!

3: Add your Signature Style on top of ShootDotEdit changes quickly & efficiently in Lightroom

After our color corrections have been received and uploaded back into the “Master Catalog”, many dive right into the Develop module to make their Signature Brand edits on top of our custom color corrections. If you choose to add these additional style edits, Jared suggests an alternative workflow to save you time: By staying in the Library module and using the Quick Edit or Spray Bottle tool to a group of images, you can make adjustments to all of the ones you have selected. You can also apply presets to the group of images in this way. The biggest benefit is that these changes are made relative to our edits, so you keep the neutral color and white balance that we strive to achieve and can add your signature style quickly and easily.

4: Immediately Save your finished Lightroom catalog when you receive it back from ShootDotEdit

When you receive your email from us stating your job has been completed and the catalog is ready for download, Jared recommends that you SAVE IT IMMEDIATELY!  Even if you don’t plan on pulling the files back into Lightroom and working on them at that moment, download the edited catalog and save it in your job folder. Preview images are not sent back with the catalog file, so the download is significantly faster than the upload. No reason not to pull it down and save it as soon as you receive it!

5: Time-Sync your images in your ShootDotEdit Lightroom Catalog

Even if it is already a part of your workflow to sync your cameras onsite, Jared recommends that you should still use Lightroom to check the timestamps and make sure they are the same, and to do this as early in the editing process as you can. When we receive images that are not synced, it slows us down in returning your images to you in the fastest possible way. This is why Jared insists it is easiest and fastest to sync the timestamps through Lightroom when you first upload the files.

Bonus

Of course, we couldn’t keep it to just five! Jared Platt has some other great tips in the webinar, including information about Selecting a color profile (including dot previews & selecting for challenging jobs) and When and why you should rename your images.

Even if you don’t have the time to watch the whole webinar, but are looking to expand on a specific tip discussed here, topics are conveniently broken out by time markers below the video itself.

We hope these tips help, as they are just the beginning of a mountain of information from Jared Platt. For more tips on how you can improve your business this year, download our updated guide, How to Grow Your Wedding Photography Business: 2015 Edition!

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[mashshare url=”http://bit.ly/1Arg6SC”]

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Pricing, Process, and Profit Workshop in Nashville, Tennessee!

We are pleased to announce the “Pricing, Process, and Profits for the Wedding Photographer” Workshop in Nashville, Tennessee!!! Here are all the details – please come and join us!!!!

Date: Thursday, May 3
Location: The Village Chapel. 2021 21st Ave. RM #220, Nashville TN 37212
Time: 6:00pm
Price: FREE

*This workshop is now over.

Topics:

Topic: Dial in your Pricing and Packaging (Jared Bauman)

Jared will explore pricing and packaging for professional photographers and how important it is to the success of your business. Jared will reveal the secrets behind pricing and packaging, the basics to each pricing strategy, and the science behind effectively setting up your pricing, whether it be Packages or A La Carte.

Topic: Systems are Sexy (Leeann Marie)

Do you find yourself always saying “This is the year I’ll get organized an efficient!”? Let’s talk…

I’m not talking a pretty branded website, latest gear, or Photoshop actions – I’m talking about creating a business that not only meets your client’s needs, but exceeds them. A business that is as efficient as possible – even if you don’t consider yourself a “business person”

Leeann will speak about how a clear communication strategy, studio timeline, and kick butt techniques can move your business toward being one that finally gives you back your time, money, and energy. This is the year to make your systems amazing!

Topic: Top Profit Tips (Sean and Melanie McLellan)

With sales averaging five figures per wedding for the past five consecutive years, Sean & Melanie McLellan’s strategies have proven very successful despite the ups and downs of the current economic climate.  Gleaning from the knowledge that has brought them this track
record of success, they will share with you ways in which you can increase your bottom line starting right now with the clients you’ve already booked.Join Sean & Mel for as many tips and practical strategies as can be packed into a 30 minute time frame! If you want to make your business more profitable in 2012, you will not want to miss!

Sponsored by:

Kudize.net is an invitation-only community of wedding photographers who actively work together to get more and better clients by directly sharing qualified referrals.

More on the speakers:

Jared Bauman – Southern California Wedding Photographer, a Co-Founder and President of ShootDotEdit

http://shootdotedit.com/

Bio:

Jared Bauman has built a photography studio in Southern California that photographs over 200 events and sessions annually.  In business for a decade, Jared’s clients fly him across the world to document their big events.

Jared is a Co-Founder and President of ShootDotEdit, the #1 post processing partner for the professional wedding photographer.  The company has grown to service more than 4,000 photographers in over 40 countries.

Known for his business background, Jared has released several educational DVDs and tours the country speaking to photographers about their small business.

In his free time, Jared loves to travel and backpack, photographing God’s creating with his panoramic camera.

Leeann Marie – Pittsburgh Wedding Photographer, Consultant for Start Up Coaching

http://www.leeannmariephotography.com

Bio:

Leeann Marie is a Pittsburgh-based wedding, engagement, and boudoir photographer. An avid blogger, she loves connecting with her clients, friends, and other photographers around the world. She holds an engineering background from the University of Pittsburgh, which has led to a love of technology and teaching. Her Photography Business Survival Coaching focuses on the 7 areas of a new wedding photographer’s business that can lead to easy loss of money, effort, and time. She personally coaches her clients to ensure that they move forward in the industry prepared to be in the top 10% of their market. She loves Lady Gaga, champagne, and kettle-cooked chips. She has traveled the world to places such as Russia, South Korea, China, Vietnam, and Panama, and believes in living the life you have dreamed.

Sean and Melanie McLellan – International Wedding Photographers, Founders of Kudize

http://www.mclellanexperience.com/

Bio:

Sean and Melanie McLellan are the internationally acclaimed husband and wife photography team behind McLellan Style. As artists, they are highly sought after throughout the world for their vivid and emotionally impactful imagery. They pride themselves on their ability to capture the beauty of a person’s essence and the style within.

With multiple accolades to their credit, including the 2008 DWF/Finao Photographer of the Year, and multiple first place print awards from WPPI, they continue every day to strive toward greater heights.

Their work has been featured by In Style: Celebrity Weddings, MSNBC: The Today Show, and other national media. In 2010, McLellan Style was recognized by the Adorama Learning Center in NYC as one of 10 top inspirational wedding photographers in the industry. And in 2011 they were listed as one of 20 top wedding photographers by one of the top blogs in the world, Hongkiat.

 

*This workshop is now over.

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Pricing, Process, and Profit Workshop in Indianapolis, Indiana!

We are pleased to announce the “Pricing, Process, and Profits for the Wedding Photographer” Workshop in Indianapolis, Indiana!!! Here are all the details – please come and join us!!!!

Date: Tuesday, May 1
Location: 3619 North Arlington Avenue, Indianapolis, IN 46218
Time: 6:00pm
Price: FREE

*This workshop is now over. 

SDE_Headshot_Frame-1024x464

Topics:

Topic: Dial in your Pricing and Packaging (Jared Bauman)

Jared will explore pricing and packaging for professional photographers and how important it is to the success of your business. Jared will reveal the secrets behind pricing and packaging, the basics to each pricing strategy, and the science behind effectively setting up your pricing, whether it be Packages or A La Carte.

Topic: Systems are Sexy (Leeann Marie)

Do you find yourself always saying “This is the year I’ll get organized an efficient!”? Let’s talk…

I’m not talking a pretty branded website, latest gear, or Photoshop actions – I’m talking about creating a business that not only meets your client’s needs, but exceeds them. A business that is as efficient as possible – even if you don’t consider yourself a “business person”

Leeann will speak about how a clear communication strategy, studio timeline, and kick butt techniques can move your business toward being one that finally gives you back your time, money, and energy. This is the year to make your systems amazing!

More on the speakers:

Jared Bauman – Southern California Wedding Photographer, Co-Founder and President of ShootDotEdit

ShootDotEdit

Bio:

Jared Bauman has built a photography studio in Southern California that photographs over 200 events and sessions annually.  In business for a decade, Jared’s clients fly him across the world to document their big events.

Jared is a Co-Founder and President of ShootDotEdit, the #1 post processing partner for the professional wedding photographer.  The company has grown to service more than 4,000 photographers in over 40 countries.

Known for his business background, Jared has released several educational DVDs and tours the country speaking to photographers about their small business.

In his free time, Jared loves to travel and backpack, photographing God’s creating with his panoramic camera.

Leeann Marie – Pittsburgh Wedding Photographer, Consultant for Start Up Coaching

http://www.leeannmariephotography.com

Bio:

Leeann Marie is a Pittsburgh-based wedding, engagement, and boudoir photographer. An avid blogger, she loves connecting with her clients, friends, and other photographers around the world. She holds an engineering background from the University of Pittsburgh, which has led to a love of technology and teaching. Her Photography Business Survival Coaching focuses on the 7 areas of a new wedding photographer’s business that can lead to easy loss of money, effort, and time. She personally coaches her clients to ensure that they move forward in the industry prepared to be in the top 10% of their market. She loves Lady Gaga, champagne, and kettle-cooked chips. She has traveled the world to places such as Russia, South Korea, China, Vietnam, and Panama, and believes in living the life you have dreamed.

*This workshop is now over. 

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Pricing, Process, and Profit Workshop in Louisville, Kentucky!

 

We are pleased to announce the “Pricing, Process, and Profits for the Wedding Photographer” Workshop in Louisville, Kentucky!!! Here are all the details – please come and join us!!!!

Date: Wednesday, May 2
Location:
Republic Bank – 9600 Brownsboro Rd, Louisville KY 40241
Time: 
6:00pm
Price: FREE

*This workshop is now over. 

SDE_Headshot_Frame-1024x464

Topics:

Topic: Dial in your Pricing and Packaging (Jared Bauman)

Jared will explore pricing and packaging for professional photographers and how important it is to the success of your business. Jared will reveal the secrets behind pricing and packaging, the basics to each pricing strategy, and the science behind effectively setting up your pricing, whether it be Packages or A La Carte.

Topic: Systems are Sexy (Leeann Marie)

Do you find yourself always saying “This is the year I’ll get organized an efficient!”? Let’s talk…

I’m not talking a pretty branded website, latest gear, or Photoshop actions – I’m talking about creating a business that not only meets your client’s needs, but exceeds them. A business that is as efficient as possible – even if you don’t consider yourself a “business person”

Leeann will speak about how a clear communication strategy, studio timeline, and kick butt techniques can move your business toward being one that finally gives you back your time, money, and energy. This is the year to make your systems amazing!

More on the speakers:

Jared Bauman – Southern California Wedding Photographer, Co-Founder and President of ShootDotEdit

http://shootdotedit.com/

Bio:

Jared Bauman has built a photography studio in Southern California that photographs over 200 events and sessions annually.  In business for a decade, Jared’s clients fly him across the world to document their big events.

Jared is a Co-Founder and President of ShootDotEdit, the #1 post processing partner for the professional wedding photographer.  The company has grown to service more than 4,000 photographers in over 40 countries.

Known for his business background, Jared has released several educational DVDs and tours the country speaking to photographers about their small business.

In his free time, Jared loves to travel and backpack, photographing God’s creating with his panoramic camera.

Leeann Marie – Pittsburgh Wedding Photographer, Consultant for Start Up Coaching

http://www.leeannmariephotography.com

Bio:

Leeann Marie is a Pittsburgh-based wedding, engagement, and boudoir photographer. An avid blogger, she loves connecting with her clients, friends, and other photographers around the world. She holds an engineering background from the University of Pittsburgh, which has led to a love of technology and teaching. Her Photography Business Survival Coaching focuses on the 7 areas of a new wedding photographer’s business that can lead to easy loss of money, effort, and time. She personally coaches her clients to ensure that they move forward in the industry prepared to be in the top 10% of their market. She loves Lady Gaga, champagne, and kettle-cooked chips. She has traveled the world to places such as Russia, South Korea, China, Vietnam, and Panama, and believes in living the life you have dreamed.

 

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Dotman’s Travels!

Have you ever met Dotman?  He is the ShootDotEdit mascott!

Lately he has been feeling slightly blue – the entire team has been very busy, and we haven’t been paying much attention to him.  So, behind our backs, he packed up and took a road trip to visit one of our beloved clients, Liz Bradley!

They had a wonderful week together in Ottawa, Cananda.  Cooking, playing with the dogs, and of course, good ol’ fashion hang out time.  Also, they took it upon themselves to document their time together.  DotMan is such a camera hog!!  Sheesh!

Anyway, after taking a look at these, we decided it would not be right if we did not share them with all of you.  Here is a small sample of Dotman’s trip to the Great White North, Cananda.   Eh’!


P.S.  Want to see more?  Click HERE to check out the ShootDotEdit Facebook page too see the rest!

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