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27 Ways to Increase Bookings for Your Wedding Photography Business Next Year

wedding photography business tips

No matter what time of year it is, it’s always a good time to focus on increasing bookings for your wedding photography business. Wedding photographers typically book many months in advance, sometimes even years prior. Because of this, any changes and improvements you make today could take quite a while to be reflected in your profits. We have valuable tips to share that can help you learn how to get more business each year.

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Pro Photographer’s Free Guide to Lighting and Posing


If you take a step back and look at where you are in your wedding photography business, are you exactly where you thought you’d be at this time in your career? As a wedding photographer, it’s important to consistently reevaluate where you are and what you can improve on.

During your wedding shoots, how often do you test out new shooting techniques? Even if you are comfortable with the skills you have, it can be crucial to know how to use the most advanced and up-to-date shooting techniques. Additionally, understanding how to shoot in any situation can take your photography business to another level.

In order for you to grow your business and book higher-end weddings, it’s important for you to learn the science of lighting as well as the art involved in posing to deliver gorgeous imagery. If you want to stand out from other photographers in the industry, you must have all of the skillsets necessary to deliver breathtaking images, no matter what the lighting situation or subject is.

To help you master lighting and posing, we have the perfect free guide for you:

Pro Photographer’s Free Lighting and Posing Guide

Pro Photographer's Free Guide to Lighting and Posing


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4 Secrets to Capturing Emotion


With the 2.3 million couples who get married every year, there are many weddings available for you to book and shoot. When the wedding day arrives, there are suggested images you can use to photograph the traditional moments. What about the moments not listed on a checklist, but happen when no one is looking? How do you capture those moments and provide unique images to your clients? The key is to capture the pure emotion that exudes from your couple on this day. Here are four secrets to capturing emotion from the bride and groom.

1. Anticipate the Moments

During the wedding day, there are many sentimental and emotional moments you can capture. The best way for you to take the photos that feature these moments is to anticipate when they will happen. As the bride walks down the aisle, you know the groom will have an anxious and excited expression on his face. There is also a chance that some family members and friends in the audience will be emotional, as well.

Related: What’s your plan for shooting portraits during mid-day?

Try to capture as many special moments you can, so the bride and groom can remember how everyone felt on this day. During the father-daughter and mother-son dances, make sure to keep your camera on each pair as they enjoy their time together. It is a meaningful tradition for the bride and groom to fulfill on their wedding day, and a great opportunity to capture their candid emotions.

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5 Tips for Stunning Urban Photography

stunning urban photography

Before the wedding day, the bride and groom spend months picking out the perfect location for their ceremony, reception, and couple portraits. In some situations, they decide to take their portraits in an outdoor setting. Whether it is in the middle of a busy East Coast city street, a scenic park in Southern California, or outside of a historical landmark in a southern town, there are many chances for you to capture stunning wedding images for your couple. Since an outdoor setting can be unpredictable, and there are many ways you can shoot your couple, we’ve put together five simple tips for shooting stunning urban photography.

1. Include Different Architectural Styles and Locations

One of the benefits of shooting in an outdoor location is you can incorporate gorgeous scenery, landmarks, and skylines. Take advantage of the various materials and colors of the structures when shooting your couple.


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6 Strategies for Gorgeous First Look Imagery

6 strategies to gorgeous first look imagery

Before the wedding day, the bride and groom spend months planning and making decisions to ensure everything is as they envisioned. Now that the wedding is finally here, you have the ability to capture some of the most crucial parts of the day. From getting ready, to the ceremony, to the reception, you document the details that matter.

In addition to photographing these important moments, you can also include a first look with the bride and groom. This moment is just for them, with no distractions or interruptions. During this time, you have another unique opportunity to capture the most genuine expressions and reactions from your couple. Here are 6 ways for you to shoot gorgeous first look imagery during your next wedding shoot.


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Posing Deep Dive: Small Details can Make Big Differences


During the wedding day shoot, it is necessary for you as a photographer to know how to pose your couples in positions that will showcase them in the best possible way. In our Posing Critique Webinar with Roberto Valenzuela, he shared how to analyze the intricate details of every pose.

Here at ShootDotEdit, we love to provide you with relevant content that can help you improve your business and attract more of the clients you love. Today, we’re continuing our educational Posing Deep Dive series with Roberto. If you have missed the first 4 installments of the series, you can access them here:

#1: Why Body Language Matters

#2: Contrasting Colors can Make or Break Images

#3: Can Lighting Dictate the Pose you use?

#4: The Key to Successful Posing

This week, Roberto shares how paying attention to the small details can make big differences in the overall look and feel of your images.


Today’s image was submitted by Ana Encinas, a Wedding and Lifestyle Photographer.

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4 Tips for Shooting Portraits during Mid-day

When it comes to lighting, there are several situations and locations that can be challenging to know how to properly light. In our complimentary guide to lighting for wedding photography, we share 26 key tips from Roberto Valenzuela to help you identify and use light during your shoots. 

As a wedding photographer, you do not always have a choice as to when the photos are taken. While it may be ideal to shoot during golden hour or on overcast days, what do you do when you must conquer the mid-day lighting? 


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How to Shoot Weddings when Surrounded by Guests’ Cell Phones


As you prepare for each wedding shoot, you charge your batteries, pack your gear, and review the timeline. Once you arrive to the wedding, you may realize there was one thing you forgot to prepare for – guests who are eager and ready to use their cell phones to take photos. With the constant rise in technology, it is very common to see guests using their cell phones or tablets to take photos during the wedding day. Somewhere in your archives, you most likely have an image of a guest standing in your shot. While this may be a frustrating experience, it is your job to keep a smile on your face, act professional, and find ways to capture the important moments without allowing the guests to distract you.

Guests are likely to take photos for the same reasons you are – they want to capture the moments of the day. Remember, the guests were invited from the bride and groom – these guests have personal connections with the couple, which is why this day is so special to them. Even though the guests are not getting paid to take photos, knowing that they have the memories documented is significant. Here are some tips to help you shoot weddings and capture the most important moments when surrounded by guests’ cell phones.


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8 Tips for Shooting Beach Wedding Photography

shooting beach wedding photography

There is a romantic quality to the ocean. It’s vast, beautiful, and awe-inspiring. It’s no surprise that many couples are drawn to it and choose the beach for their couple portraits before the wedding shoot and weddings. Shooting on the sand and in front of the ocean offers a lot of potential for striking and stunning images. However, shooting beach wedding photography can also be a challenge.


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