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Setting Realistic Turnaround Times for Your Clients

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As a wedding photographer, properly managing your clients’ expectations is crucial to the growth and success of your wedding photography business, especially when it comes to timeframes. Leading up to the wedding day, you most likely had to follow the clients’ schedule – they selected the wedding date, the time the ceremony would be, and how many hours they wanted to book you for. You may have helped plan out the wedding day timeline to ensure there was enough time to take photos throughout the day and to ease the stress of your clients.

Everything you do to help your couples prepare for their special day is great and helps build trust, but after the wedding day is when you can really manage expectations in regards to turnaround time. By properly setting realistic turnaround times for your clients, you can exceed their expectations and turn the trust they have for you and your business into loyalty.

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After the wedding is an exciting time because not only are your clients eager to see one of the most important events in their lives memorialized forever, you are also excited to see the stunning images that you captured and add your Signature Style to them. This is not a phase that you should rush through or spend any less time on. You know how long it takes to get all the images cleaned up and ready for viewing, so it is important that the timeframe you give your couples is accurate and doable on your end. [···]

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New Marketing Techniques for the 2015 Photographer

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The business of wedding photography is not getting any easier. With how quickly technology is evolving and the affordability of top-notch cameras, it is simple for anyone to pick up a camera and become a “photographer.” In conjunction with social media, new photographers are able to post to Facebook and Instagram and gain new followers with the click of a button.  With the ease of becoming a wedding photographer, what can you do to set your business apart and make it stand out?

As a wedding photographer, you want to attract your ideal couple, and Content Marketing is the key to your success. With Content Marketing, you can use your library of images to create a unique and optimized marketing plan for your business. Learning effective ways to use Content Marketing in your business will allow you to grow your business and connect with more of your ideal clients. It is vital to the success of your business and because of this, we’ve put together 3 new marketing techniques for the 2015 photographer.

1. Generate Content that builds trust and value

For you to have an effective Content Marketing plan, it is imperative that you create content that is specifically tailored for your target audience that helps you build trust. Once trust is established, you can work on converting that trust into loyalty and life-long clients. Content Marketing allows you to build content that is relevant, useful, and helpful to your potential clients. When you offer them valuable content, you begin to build the relationship that leads to trust. [···]

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11 Go-To Poses for Great Pictures of the Groom

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As you are shooting with the bride and groom, you spend a lot of time thinking about what wedding photography poses you should use that will make them look their best. In the past, we have covered topics on how to pose the couple during engagement sessions, as well as how to pose the bride, bridesmaids, and family formals. Since posing is a critical part of your shooting routine, we thought we should cover another important part of the wedding day – groom poses!

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4 Photography Tips for Shooting with Backlight

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While you are shooting the bride and groom on the wedding day, there are many variables to think about – do you have the right poses? Are you confident in the shooting plan you have created for this location? Do you have the right lighting to deliver stunning images to your clients? Lighting is an important aspect of your shoot that can elevate your images from good to outstanding. Backlighting is a technique that you can use when shooting your subjects that allows you to shoot your subject directly in front of the light.

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7 Ways to Add Drama to Your Wedding Images

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As a pro wedding photographer, one of the areas of your business that is important to dedicate time to is your shooting. Couples meet and book you because of your unique style, and you constantly want to improve this! Before each shoot, you may scout the location to see what you have to work with and then head back to the office to make a shooting plan. On your list are the must-have shots for getting ready, the ceremony, and the reception. For you to create unique and dynamic images during these moments, it is necessary to capture images with a bit of drama in them. We’ve put together 7 ways for you to add drama into your wedding images that your clients will love!

1. Find the best light

As a wedding photographer, you have plenty of options to choose from when it comes to lighting. From shooting in natural light to harsh light, you can use many techniques to capture beautiful images. To create drama in your images with this kind of light, be sure to position your clients in front of the source. When the light is directly behind them, that’s the first place the eye is drawn. [···]

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How to Shoot in Harsh Light

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How many of you can relate to the following scenario: It is a beautiful overcast day (yes, to photographers overcast weather is perfect to shoot in!), and you are about to photograph some stunning portraits of the couple together. All of a sudden, the sun breaks through, casting a harsh light onto your couple. At first, this may seem like a problem, but don’t let the harsh rays from the sun hinder you from taking gorgeous photos. In the past, we shared how to shoot with off-camera lighting, as well as how to shoot in natural lighting. Now, we are excited to share some ways that will help you shoot in harsh lighting conditions.

Download our Lighting Guide for Wedding Photographers to discover 26 key tips from Roberto Valenzuela!

It is impossible for you to control the weather, and it is especially difficult for you to always shoot in soft and perfect lighting. Although we can help you with your wedding photography post processing needs if the lighting is not ideal in your images, we want to give you the tools to shoot in any light. Here are a few simple tips to help you work with harsh lighting that will still make your clients look their best!

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Image Compliments of Ning Wong

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Top 5 Tips: Best Bride Poses for the Wedding Day

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After months of planning and hours on the morning of the wedding day getting ready, every bride desires to look stunning on her special day. As her photographer, it is necessary for you to create images that showcase the bride at her best. An effective way to do this is to use bride poses that flatter her body and allow her to feel feminine and beautiful.

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Posing for the Wedding Photographer – The Guide

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With all of the different ways to grow your wedding photography business, we love sharing helpful content with you. To continue this, we’re excited to announce our newest guide!

Posing subjects is no simple task, especially when you’re working under the pressures of a rushed wedding timeline, imperfect lighting conditions, and subjects that aren’t models. Our Posing for the Wedding Photographer Guide was created with go-to wedding photographer poses from Roberto Valenzuela and other posing pros in the photography industry, and if you take the necessary steps to learn the fundamentals of posing and continuously practice, your images can drastically improve.

Get the Posing Guide!

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The 10 Must-Have Shots From the Reception

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You just finished shooting a wonderful tear-jerking wedding ceremony, and you nailed all of the must-have shots. As the bride and groom happily run off as husband and wife, you think to yourself, “only 5 more hours left of coverage!” While that can seem exhausting at first, there’s good news! The hard part is over, and it’s almost time for you to capture some fun moments from the party – the reception!

Wedding reception traditions have been around for centuries. As a wedding photographer, it is your job to document these so that your couples can show their children and continue the traditions for years to come. Here are the 10 must-have shots that you must take from the wedding reception – and some fun facts to help you understand the importance of certain traditions!

1. The Grand Entrance

During the cocktail hour, the guests anticipate the arrival of the newlyweds to the reception. Once the couple walks through the doors, music blaring, the host will announce them and the room will go wild. It is the first time that they will be introduced to their friends and family as husband and wife. Make sure you snap a ton of pictures of the excitement on the bride and groom’s face during this moment. [···]

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15 Must-Have Wedding Getting Ready Photos

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After months of planning and preparing, the big day has finally arrived for the bride and groom. Before you shoot the ceremony, portraits, or the reception, you typically begin by capturing the wedding getting ready photos for both the bride and groom. Since this is a time they will spend apart, it will be exciting for them to see images of one another getting ready.
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