In the competitive world of wedding photography, your business must stand out from the rest. As a business owner, you should decide what unique qualities will set you apart from other photography businesses. Creating a focused message for your business will help to attract your ideal clients and set the stage for growth. With help from a wedding photo editing company, such as ShootDotEdit, you can take the time to discover who you are as a business owner and photographer.
Why exactly do you want to showcase your unique qualities to clients? The Internet is full of advertisements from competitors, who also use creative selling points to entice potential clients. You want to stand out—you want clients to remember you every time they hear about a photography opportunity. Here are some ways to be unique in your message and differentiate yourself from other photographers:
At ShootDotEdit, we believe “Fast is Best” and use that as a part of our color correction services for photographers. We polled our post production specialists and trusted professional photographers to find 6 ways to help you improve your workflow speed.
1. Use Photo Mechanic for culling
Photo Mechanic is a great tool for viewing and culling through your images quickly and efficiently. Touted as the “fastest view for digital photos,” it can save you hours from your culling time and can then be exported to your editing program of choice.
2. Use Lightroom 5 with Smart Previews for Faster Upload & Download Times
The Smart Preview technology that was introduced in version 5 of Lightroom is revolutionary. It allows you to create a Library and render Smart Previews from your full resolution images. Smart Previews allow you to share your library and rendered previews without having to worry about attaching the large source images. Because of this, the Smart Previews can be sent to a trusted partner like ShootDotEdit in a fraction of the time.
The Smart Previews can then be edited here at ShootDotEdit and sent back to pair with your high resolution images for export to clients. The upload and the download back can all happen in under an hour, compared to a full 8-hour overnight upload/download (or even longer in some cases).
3. Use Quick Develop to Add Edits on Top of a Group of Images
When you receive your images back from ShootDotEdit, we always encourage you to add your own Signature Style on top of the custom color correction. Using the Quick Develop module in the Library tab in Lightroom allows you to make these signature changes to a group of images relative to the edits already made. You can make these changes much more quickly with Quick Develop than you could if you had to edit each individual image in the Develop tab.
If you utilize the same actions and/or edits over and over, you should create presets to help streamline the process. You can create presets in most editing programs, but we highly recommend utilizing Lightroom to create and use them. Combining the power of the Quick Develop module with custom presets can allow you to work at the fastest speed possible, all while maintaining your unique style and vision.
5. Keyboard Shortcuts & HotKeys
While we highly recommend editing in Lightroom 5 for speed, you can find Keyboard Shortcuts and HotKeys in all editing programs. In Lightroom, you can find the Shortcuts under the menu “Help -> Lightroom Module Shortcuts.” Discover this list of 10 Things That Help Your Business Go Fast to incorporate more shortcuts and tools into your workflow.
6. Take Fast is Best through your Entire Client Workflow
By choosing to partner with ShootDotEdit, you know the custom Color Correction portion of your overall client workflow will be back in as fast as 48 hours. Take our Fast is Best mentality and extend it throughout all of your tasks. Assign specific time limits for yourself. Consider the different tasks within your client workflow, and assign each of those tasks a specific time limit. For example, after a shoot, give yourself one to two days to cull and submit to ShootDotEdit. Once you receive your images back, allocate one day to add your Signature Style, 3 days to upload to your proofing site and deliver to the client, and then one week to blog.
You know how great it feels to get your images back from ShootDotEdit. Your clients will be just as thrilled with that fast turnaround time. Because nothing makes clients happier than getting their images back. The faster, the better.
Becoming a “Fast Is Best” business starts with finding ways like this to speed up your business workflow. Once your workflow is optimized, stick to it for every client. You will be amazed at what a consistent system will do to make you and your clients happier. You will immediately see the benefits of doing quality work fast. Discover additional ways to create a fast workflow with our Guide, 27 Simple Hacks to Transform your Wedding Photography Business! Click the banner below to grab your copy today.
We are pleased to announce the “Pricing, Process, and Profits for the Wedding Photographer” Workshop in Nashville, Tennessee!!! Here are all the details – please come and join us!!!!
Date: Thursday, May 3 Location: The Village Chapel. 2021 21st Ave. RM #220, Nashville TN 37212 Time: 6:00pm Price: FREE
*This workshop is now over.
Topic: Dial in your Pricing and Packaging (Jared Bauman)
Jared will explore pricing and packaging for professional photographers and how important it is to the success of your business. Jared will reveal the secrets behind pricing and packaging, the basics to each pricing strategy, and the science behind effectively setting up your pricing, whether it be Packages or A La Carte.
Topic: Systems are Sexy (Leeann Marie)
Do you find yourself always saying “This is the year I’ll get organized an efficient!”? Let’s talk…
I’m not talking a pretty branded website, latest gear, or Photoshop actions – I’m talking about creating a business that not only meets your client’s needs, but exceeds them. A business that is as efficient as possible – even if you don’t consider yourself a “business person”
Leeann will speak about how a clear communication strategy, studio timeline, and kick butt techniques can move your business toward being one that finally gives you back your time, money, and energy. This is the year to make your systems amazing!
Topic: Top Profit Tips (Sean and Melanie McLellan)
With sales averaging five figures per wedding for the past five consecutive years, Sean & Melanie McLellan’s strategies have proven very successful despite the ups and downs of the current economic climate. Gleaning from the knowledge that has brought them this track
record of success, they will share with you ways in which you can increase your bottom line starting right now with the clients you’ve already booked.Join Sean & Mel for as many tips and practical strategies as can be packed into a 30 minute time frame! If you want to make your business more profitable in 2012, you will not want to miss!
Kudize.net is an invitation-only community of wedding photographers who actively work together to get more and better clients by directly sharing qualified referrals.
More on the speakers:
Jared Bauman – Southern California Wedding Photographer, a Co-Founder and President of ShootDotEdit
Jared Bauman has built a photography studio in Southern California that photographs over 200 events and sessions annually. In business for a decade, Jared’s clients fly him across the world to document their big events.
Jared is a Co-Founder and President of ShootDotEdit, the #1 post processing partner for the professional wedding photographer. The company has grown to service more than 4,000 photographers in over 40 countries.
Known for his business background, Jared has released several educational DVDs and tours the country speaking to photographers about their small business.
In his free time, Jared loves to travel and backpack, photographing God’s creating with his panoramic camera.
Leeann Marie – Pittsburgh Wedding Photographer, Consultant for Start Up Coaching
Leeann Marie is a Pittsburgh-based wedding, engagement, and boudoir photographer. An avid blogger, she loves connecting with her clients, friends, and other photographers around the world. She holds an engineering background from the University of Pittsburgh, which has led to a love of technology and teaching. Her Photography Business Survival Coaching focuses on the 7 areas of a new wedding photographer’s business that can lead to easy loss of money, effort, and time. She personally coaches her clients to ensure that they move forward in the industry prepared to be in the top 10% of their market. She loves Lady Gaga, champagne, and kettle-cooked chips. She has traveled the world to places such as Russia, South Korea, China, Vietnam, and Panama, and believes in living the life you have dreamed.
Sean and Melanie McLellan – International Wedding Photographers, Founders of Kudize
Sean and Melanie McLellan are the internationally acclaimed husband and wife photography team behind McLellan Style. As artists, they are highly sought after throughout the world for their vivid and emotionally impactful imagery. They pride themselves on their ability to capture the beauty of a person’s essence and the style within.
With multiple accolades to their credit, including the 2008 DWF/Finao Photographer of the Year, and multiple first place print awards from WPPI, they continue every day to strive toward greater heights.
Their work has been featured by In Style: Celebrity Weddings, MSNBC: The Today Show, and other national media. In 2010, McLellan Style was recognized by the Adorama Learning Center in NYC as one of 10 top inspirational wedding photographers in the industry. And in 2011 they were listed as one of 20 top wedding photographers by one of the top blogs in the world, Hongkiat.