Wedding Photography Posing Tips & How to Make It More Fun

A ShootDotEdit Guest Post

This week, we’re thrilled to welcome two incredible wedding photographers and ShootDotEdit customers to the blog — Jelger and Tanja of Jelger & Tanja Wedding Photography! Jelger and Tanja have always done an amazing job at posing their wedding clients, so we asked if they could give us some of their favorite tips to not only take the mystery out of wedding photography posing, but also make it loads more fun!

So without further ado…

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Diversifying Your Skillset in Photography

Featuring Robb McCormick

For long, there has been this idea of specialized photography in people’s minds — be it the clients or the photographers themselves. The misconception is that someone who carries the title of a professional photographer should just be an expert in one genre. However, time and again photographers have proven their mettle in different forms of photography. One such professional photographer is Robb McCormick.  

Robb, who has an exemplary line of work calls himself a “lover of light.” Based in the Columbus, Ohio area, Robb is known for his modern and stunning wedding photography. Besides this, he is also into Corporate, Real Estate, Portraits and Headshots photography and he is excellent in all. When you Google his name, you will find some incredible reviews about his work and also him as a person. He’s even been rated 5/5 by The Knot and The Wedding Wire. 

So we at Shootdotedit thought of sharing his journey so far as a photographer and also why he decided to diversify his craft. Robb was kind enough to take some time for us to share his experiences and advise other aspiring photographers.

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Fast 5: Save Your Sanity with Outsourcing

ShootDotEdit’s Fast Five — 5 useful quick tips you can apply to your photography business right now!

Reasons to Outsource your photo editing

When you started your journey as a wedding photographer, what excited you most?  Was it the long, late nights spent behind a computer screen, carefully editing your images for ten to twenty hours per session?  Was it the tedious task of culling through thousands of images per wedding?

Probably not…

So what’s the quickest way to free up that time? How can you get back to doing what you love the most — whether it be shooting more weddings or tackling your marketing and client outreach?

The answer is outsourcing.

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The Value of Brand Relationships in Your Photography Business

Want to be re-energized? Before you go any further, invest 60 seconds of your time to watch this video!!

Husband and wife wedding & relationship photography team, Laibel and Chana of Laibel Schwartz Photography started out their business as more of a “team-building” project — something to aide in personal communication.  

“It was fun to be creative together and challenge ourselves together,” Chana says.  “And we specifically started weddings because I had a passion for that.”

Chana told us that her own experience with her wedding photographer had not been an overly positive one.  “She posed me in ways where I felt like… ‘Well this doesn’t feel good, but I’m sure it will look good…’ And then it didn’t look good.”  Chana says their philosophy on wedding photography has developed around their perspective of what a bride really wants to feel like on her wedding day.

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Fast 5: Email Marketing Campaigns

ShootDotEdit’s Fast Five — 5 useful quick tips you can apply to your photography business right now!

If you’ve been keeping up with our Fast 5’s, then hopefully you’ve begun creating rich content aimed and both new and past wedding clients.  So today, we wanted to talk about another great way to engage with your followers and subscribers: Email Campaigns!

Email campaigns are a great way to nurture your clients and keep them engaged for years to come.  They can also be a great way to educate other wedding photographers who sign up to up to your email list.

5 Points to Ensure a Successful Email Campaign

Here are 5 points to completely nail when it comes to creating email campaigns that wow your audience.

1. Know the Interests of Your Audience

Your top priority should be to increase engagement with your wedding clients.  So if you’re giving advice on the wedding planning process, make sure that advice is relevant and actionable.

2. Be Authentic to Your Brand & Business

Any content you create needs to be authentic and represent your brand’s unique message — this includes your email campaigns!  You want your words to represent who you are and what you’re all about.

3. Each Phase has Different Needs

And they need to be nurtured as such!  This means you should try and segment your audiences into leads, current clients and past clients.  The leads will need content that nurtures them toward conversion. And your current clients might need content that helps make their wedding planning process a breeze.  As for past clients, there are always anniversary sessions, vow renewals and family portraits to keep in mind. Always be nurturing in your campaigns.

4. Track the Results of Your Campaigns

Keep track of the conversions coming from your campaigns.  If your emails aren’t converting like you thought they would, don’t be afraid to switch it up a bit — test out a new sequence until you find one that works.

5. Don’t Limit Yourself to Clients Only

If you find that other wedding photographers are signing up to your email list, segment them into their own category.  Provide compelling content packed full of tips and tricks for their own businesses. This will turn you into a thought leader in your industry and from there, the sky’s the limit.

If you’d like more info on marketing your wedding photography business, you can read the Fast 5 on Website Marketing and Content Marketing.  Or you can check out a more in-depth article HERE.

At ShootDotEdit, our goal is to take the “heavy lifting” of photo editing off your plate — giving you more time to run your business, spend time with your family, or even just have a weekend again!

Click here to learn more about what ShootDotEdit can do for you!

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5 Marketing Ideas That Won’t Cost You a Penny

Written by Erin Morrison

I am Erin Morrison with Erin Morrison Photography. I was born and raised in Illinois and moved to the great southern city of Knoxville, Tennessee over a decade ago.

I consider myself a walking contradiction — a Type A personality with a creative streak, a Yankee who says fixin’, and a lover of comedy who couldn’t tell a punch-line to save her soul.

I have been a Knoxville wedding photographer for eight years, but I am one of “those photographers” that still has a full-time job. Therefore, I am very interested in marketing tactics that produce results long after they are implemented. I especially love tactics that are FREE. In this blog, I am going to share with you 5 Free Marketing Tips Built for Longevity.

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Fast 5: Drive Traffic with Content Marketing

ShootDotEdit’s Fast Five — 5 useful quick tips you can apply to your photography business right now!

On the last Fast 5, we quickly talked about making sure your website is set up to market your business like a professional.  So what’s the next step? It’s time to get your content marketing game on point.

As a wedding photographer, you’re constantly creating content that can be easily shared with potential clients.  But it can’t just be any old content — the content you share must be valuable and relevant to your target clients.  

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Fast 5: Creating a Powerful Photography Website

ShootDotEdit’s Fast Five — 5 useful quick tips you can apply to your photography business right now!

Fast 5 Powerful Website Marketing ShootDotEdit

When it comes to marketing your wedding photography business, having a well-designed, easy-to-navigate website is absolutely vital.  It’s one of the first things potential clients will see when looking you up online.

Here are five quick tips on making sure your website is up to snuff when being viewed by wedding photography prospects.

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Why Wedding Photographers Make Great Commercial Shooters

Featuring Justin Brownell

When Justin Brownell got out of the Air Force, he had no idea he’d soon make a career out of taking beautiful photos. GI bill in hand, he set off for art school. 

The Texas native majored in web development and design, unsure exactly where that path would lead. It wasn’t until he was required to take a photography class as an elective that he started to develop a passion for capturing unforgettable moments. 

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