As a wedding photography business owner, advertising has probably crossed your mind. Do you want to draw more clients to your business? Do you want to remain visible to prospective clients? Magazines, sample albums, leaflets, brochures, or events are all avenues of advertisement. They all are essential for the success of a professional photographer. But, in this digital age, you need to go further and use online and social platforms as well to get more clients.
This means advertising your wedding photography business on Facebook might not be a bad idea. According to data from Pew Research Center, 70% of Facebook users in the U.S. log into it on a daily basis. Less than 59% log into Instagram, 38% into Twitter, and 27% into Pinterest.
ShootDotEdit’s Fast Five — 5 useful quick tips you can apply to your photography business right now!
Having a presence on Instagram as a wedding photographer is an excellent way to place your images in front of ideal clients. Many feel it is the perfect platform for wedding photographers to use to grow their business.
As a company that specializes in professional photo editing services for photographers, we at ShootDotEdit, understand how important your images are to attract and book your ideal clients. Variety in your images and posts helps keep your followers interested. So to stay top of mind with your followers, you can make these FIVE POSTS ON INSTAGRAM to highlight your Wedding Photography Business.
FAST FIVE: INSTAGRAM POST IDEAS
As you get new followers, introductions are a simple way to share more about who you are as a person and photographer. When you share facts about you, your followers begin to trust you, which keeps you top of mind.
Because the wedding photography industry changes so rapidly, it can be helpful to share your expertise with your fellow photographers. To attract followers to your educational courses, webinars, and workshops, post about them on your Instagram account.
On your account, you can also use Boomerang for Instagram to create unique videos. According to Instagram, Boomerang takes a burst of images, speeds them up, and plays them forward and backward to create a looping video. Boomerang is a great way to liven up your account and have some fun.
4. GUEST TAKEOVER
Another way to spice up your account is to feature a guest takeover or do one yourself. This places your brand in front of another photographer or vendor’s audience, which helps you attract new followers to your Instagram account.
As you share on your Instagram account, add in a few behind-the-scenes photos. These can be details of a wedding you are prepping for, or a product you are launching. You can also post about behind-the-scenes of your personal life to continue to build trust with followers.
Any photos you share on your Instagram account should represent your brand. Outsource your photo editing to a wedding photography post-production company to ensure each image is consistent and shares who you are as a photographer. When you try different Instagram posts ideas on your business account, you provide followers with a look into who you are as a person and photographer. So why not impress them?
‘Content is the King’ in this digital world. Businesses, as well as individuals, are using content in all forms to brand and advertise themselves. It can be in the form of text, photographs or even videos. This content is constantly and consistently flashed before the eyes of your target audience so as to stay top of mind and drive them towards your business.
VLOGGING is no different. In simple words, vlogging means Video Blogging or making blogs in the form of videos to send across your message to your target audience. It is an interactive video blog about upcoming events or your daily life, as well as any other activity that a vlogger thinks is worth mentioning through a video, instead of writing it on their blog.
It catches the attention of your followers, fans, or potential clients much more effectively than just text or images. It targets your senses of sight and hearing at one go making it much easier for your target clients to remember you. The power of imagery is so strong because it’s directly linked to memory retention.
As a wedding photographer, Instagram is one of the top platforms to help you share your work, meet ideal clients, and book more weddings. It has several features that are perfect to get you in front of the clients you desire, and one of the newest features is IGTV.
Here at ShootDotEdit, we know how important it is for you to stay up-to-date with the changes and updates that can help your business most. That’s why, in addition to our photo editing services for photographers, we connect with industry leaders who can share on these topics for your wedding photography business. We reached out to photographer and video-marketing and content creation specialist, Anesha Collins, to learn more about how to use IG TV to grow your photography brand on Instagram. Keep reading to learn more.
As a wedding photography business owner, using social media photography platforms is an essential part of sharing your images with ideal clients. The larger your reach on social media platforms, the more likely it is for your target market to see your work and take the steps to learn more about you.
Since there are several ways to do this and platforms to use, we reached out to Vanessa Joy to discover her take on social marketing and the 3 things you need to know. Keep reading to learn more about The Three C’s Vanessa put together for social media. Plus, learn how to approach them for your photography business.
As just one of the features of your Instagram business account, Stories are a quick way to connect with your followers and allow them to get to know you better. With Stories, you can post both images and video to keep followers up-to-date with you and encourage them to visit your website and blog. And with the ability to add links to your Instagram Stories, there is more incentive for followers to interact with you on other platforms.
With over 700 million (and counting!) monthly active users, Instagram is one of the top social media platforms to use for your photography business to reach and book ideal clients. Because you are a busy wedding photographer, it is essential for you to find an app that helps you with Instagram management, such as Planoly.
Instagram for wedding photographers… on the one hand, there are so many ways the app can be valuable for your photography business (and so many success stories to prove it). On the other hand, it’s constantly changing and challenging to master. The algorithm updates, the addition of Stories – there are so many things to keep up on. Yet, using your Instagram business account to increase your reach is a proven strategy to help grow your business.
Our Online Training is over, but great news – we’ve published a recap of it on our blog for you to access. Throughout the blog post, we share Natalie’s favorite scheduling platform, the types of posts she uses to connect with her audience, how to maximize Instagram Stories, and more! Read through the post and gain more of Natalie’s insights here!
Just like the wedding photography industry, social media is constantly evolving. It seems like every week there are updates and adjustments to the various platforms (some of them are great and some require you to modify your strategy). One thing is for sure – social media (including photography ads) is an essential part of the marketing strategy you use for your photography business.