Social Media Tips

As just one of the features of your Instagram business account, Stories are a quick way to connect with your followers and allow them to get to know you better. With Stories, you can post both images and video to keep followers up-to-date with you and encourage them to visit your website and blog. And with the ability to add links to your Instagram Stories, there is more incentive for followers to interact with you on other platforms.

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With over 700 million (and counting!) monthly active users, Instagram is one of the top social media platforms to use for your photography business to reach and book ideal clients. Because you are a busy wedding photographer, it is essential for you to find an app that helps you with Instagram management, such as Planoly.

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Instagram for wedding photographers… on the one hand, there are so many ways the app can be valuable for your photography business (and so many success stories to prove it). On the other hand, it’s constantly changing and challenging to master. The algorithm updates, the addition of Stories – there are so many things to keep up on. Yet, using your Instagram business account to increase your reach is a proven strategy to help grow your business.

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Our Online Training is over, but great news – we’ve published a recap of it on our blog for you to access. Throughout the blog post, we share Natalie’s favorite scheduling platform, the types of posts she uses to connect with her audience, how to maximize Instagram Stories, and more! Read through the post and gain more of Natalie’s insights here!

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Just like the wedding photography industry, social media is constantly evolving. It seems like every week there are updates and adjustments to the various platforms (some of them are great and some require you to modify your strategy). One thing is for sure – social media (including photography ads) is an essential part of the marketing strategy you use for your photography business.

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Social media platforms like Facebook have (quite literally) billions of users spending hours on their sites each and every day. Facebook is a fantastic venue to use to implement social media marketing for wedding photographers. Once you start posting, though, you will soon realize that the engagement you see varies dramatically. A lot of this has to do with the algorithms Facebook uses to distribute posts. However, even up against the ever-changing algorithms that are used, there are Facebook business page tips and strategies to maximize your engagement.

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Facebook is an ideal social platform for wedding photographers to use to share their images and content. With constant changes and adjustments, it is essential to maximize your presence on Facebook and encourage interaction on your business page.

In our previous posts, we discussed how important it is to share your wedding photography with your ideal clients on Facebook. We also shared how to increase engagement through the text you write. Today, we will take a look at how you can increase interaction on your posts through Facebook’s tagging features.

Our free Facebook for the Wedding Photographer Guide features expert advice from some of the top photographers in the industry to help you maximize your strategy! Download it today to discover their insights.

Tag People in Photos

When you tag people in your wedding photography posts, you increase the reach of your photo dramatically. In most cases, tagging people causes the photo to show up in their news feed. When it appears in their news feed, they can interact with it and share it with their followers. This means your images and content are in front of a larger audience than just your followers.

Image Compliments of Custom by Nicole Photography

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Facebook has long been a popular medium for professional wedding photographers to post and share their images. The social media giant has changed dramatically over the years, and it’s no secret the amount of engagement that each post sees is significantly lower than it once was.

With engagement dropping, it is more important than ever for photographers using Facebook to post their wedding photography pictures to understand how to maximize engagement. In our previous post, we shared how to maximize engagement on your business page with your images (after they’re color corrected by a wedding photography editing service). In this post, we are looking at tips to increase Facebook engagement as it relates to what you write.

Keep it Short

The data is in… shorter posts create more engagement on Facebook. Posts that had 81-249 characters in the text received 60% more engagement than posts with 250+ characters. And, posts that contained less than 80 characters in the text received a huge 166% increase in engagement over posts with 250+ characters. To put that in perspective, that is almost three times the amount of engagement!

Image Compliments of Danny Dong Photography

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As a wedding photographer, social media is one of the top ways to market your wedding photography business. Here at ShootDotEdit, we know there are various platforms that require your attention. Some platforms, more than others, are often utilized in a greater capacity (like Facebook and Instagram). Other platforms, like Pinterest, are sometimes underutilized (even though there are great benefits in using it).

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