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A PHOTOGRAPHER’S INSPIRING JOURNEY TO SUCCESS

FEATURING SARA FRANCE

“Each time a woman stands for herself, she stands for all women.” This quote by writer and activist Maya Angelou holds true in every sense. Be it helping each other with small household chores, understanding each other’s motherhood challenges or even encouraging each other in entrepreneurial ventures, ladies have done it all with confidence.

Here, we are bringing you this special story of Sara France, an international award-winning photographer who started 20 years back and stands not one, not two, but three brands tall today with her amazing all-female team. Sara is a part of a small select group of pro wedding photographers, from all over the world, selected to be among the Sony Artisans of Imagery. She is currently a mentor in Sony’s revolutionary Sony Alpha Female Program. Out of Sara’s many achievements, she was also an exclusive photographer for Apple, sent all over the country shooting many of their iconic images. Additionally, Sara has been an inspiration to photographers as an instructor at the annual Wedding and Portrait Photographers International Trade Show (WPPI).

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Diversifying Your Skillset in Photography

Featuring Robb McCormick

For long, there has been this idea of specialized photography in people’s minds — be it the clients or the photographers themselves. The misconception is that someone who carries the title of a professional photographer should just be an expert in one genre. However, time and again photographers have proven their mettle in different forms of photography. One such professional photographer is Robb McCormick.  

Robb, who has an exemplary line of work calls himself a “lover of light.” Based in the Columbus, Ohio area, Robb is known for his modern and stunning wedding photography. Besides this, he is also into Corporate, Real Estate, Portraits and Headshots photography and he is excellent in all. When you Google his name, you will find some incredible reviews about his work and also him as a person. He’s even been rated 5/5 by The Knot and The Wedding Wire. 

So we at Shootdotedit thought of sharing his journey so far as a photographer and also why he decided to diversify his craft. Robb was kind enough to take some time for us to share his experiences and advise other aspiring photographers.

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New Technology in the Wedding Photography Industry

Featuring Wedding Photographer & Entrepreneur — Ben Chernivsky

Technology is ever-evolving.  And when it comes to an industry like wedding photography, technology is constantly reshaping the playground for wedding and event photographers.  Which is why we knew we needed to talk to pro photographer and entrepreneur Ben Chernivsky.

Not only does Ben operate a thriving wedding photography business — This Is Feeling Photography.  He also co-owns and operates ZippyBooth, a Chicago-based photo booth rental company that is dependant on Gifyyy, his photo booth software and manufacturing company. Ben and his team have created a complete photo booth system unlike any other.  And not only that, but it’s incredibly easy to use, too — something Ben takes a lot of pride in.

“We truly have taken a super complex product like photo booths, and turned it into a 12-pound product that takes 30 seconds to start up,” Ben says.  “it’s iPad-based and just very, very simple.”

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WPPI 2020 & Its New Director — Arlene Evans

2019 PWP Studio Corporate Event Photographers

Once every year in February, photographers from across the globe descend upon Las Vegas for one of the biggest wedding, event and portrait photography conferences in the country—WPPI —or Wedding & Portrait Photography International.  But not many people know about the driving force behind the conference itself—The Director of WPPI, Arlene Evans. Arlene was able to set aside some time in her busy schedule to chat with us about the past, present and future of this incredible event!

WPPI is one of the best investments a photographer can make concerning the future of their photography business. It lasts five days and attracts thousands of both aspiring and professional photographers from around the world.  While attending the conference, photographers create lasting relationships and expand their networks while learning from some of the top leading industry professionals. 

We wanted to find out what’s new, exciting and different this year at WPPI! So who better to talk to about this incredible photography conference than Arlene Evans. Read on to see why she’s your go-to source for the inside scoop for WPPI 2020!

In this article: 7 reasons why Arlene Evans says you won’t want to miss this year’s WPPI — The #1 conference in the country for serious wedding & portrait photographers.

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Keeping Your Craft Current & Fresh

Featuring Mitch Colagrossi

In the wedding space, couples hire a specific photographer because they like what they see on their website and social media. They want their wedding, engagement shoot, or family portraits to reflect the style and brand of the photographer they like. 

The same can not be said for commercial photography, which is exactly why Mitch Colagrossi is drawn to it. 

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Establish Yourself as an Expert to Your Clients

Featuring Erin Morrison

Taking the guesswork out of client meetings is too much of a time saver for Erin Morrison to worry about the potential fallout from oversharing. The Knoxville, Tennessee based wedding photographer believes knowledge is power, even when it comes to including information on her website that other photographers might consider counterintuitive, like listing her limited availability for elopements. 

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How to Navigate Gear-Specific Questions from Clients

How ToNavigate Gear-Specific Questions from Clients ShootDotEdit Feature

Featuring Gurvir Johal

When dealing with luxury weddings at a certain price point, clients can sometimes feel like they can call all the shots. Even when it comes to how the shots are taken. Gurvir Johal is based in the UK and specializes in Luxury Asian Wedding Photography. And while he travels all over the world to shoot weddings, he often meets clients in his office in London. That’s where he’s often met with what he describes as internet-planted questions from couples. 

“They come in with a list of questions they think they are supposed to ask that they must have read on a forum or in a magazine.” Gurvir humors the couples, answering even the silliest queries. But there was one increasingly common one that forced the photographer to create a special album.

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Professional Photo Printing | White House Custom Colour

Professional Photo Printing WHCC ShootDotEdit Feature

Featuring Jed Taufer of WHCC

As the premier professional photography printing lab in the country, White House Custom Colour (WHCC) has been serving photographers from around the world for decades. As a family-run company with a 35+ year history, WHCC has grown to offer hundreds of products to photographers, solidifying its place at the top of the “one stop shop” photo lab industry.

With so many on tap, we wanted to introduce you to just a few of their stand-out offerings such as wall art and albums, as well as how they—above all other photo labs in the country—put the photographer (and photographer sales) at the forefront of their mission.

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