Sales and Marketing

How to Ask Your Clients for Reviews

How to ask your clients for reviews

This blog post discusses how to ask your clients for reviews and what that can mean for your ranking and searchability online!

You dress to the nines, put on makeup, wear your best jewelry for a party — but nobody compliments you. You work on the fence of your house all day, repair it by the time evening arrives, and now it looks like new. Yet, your spouse doesn’t say a word about it.

Aren’t these scenarios a bit unsettling?? It is because everybody wants and loves appreciation! Not receiving feedback for all your efforts is heartbreaking.  

This holds true for every individual and every business. Wedding photography businesses are no different. If your clients don’t tell you that they enjoyed your company and your work, how would you know? That’s why getting good reviews is crucial for your growth as a photographer and a business owner. 

Receiving good reviews is more than just feeling appreciated. It has many other benefits for your business. Read below.

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Top 12 Websites to Create & Share Wedding Slideshows

Create & Share Wedding Slideshows

As a photographer, you photograph, but you’re also expected to know about everything else when it comes to running a successful wedding photography business, like how Create & Share Wedding Slideshows.

You capture some of the most beautiful moments of a couple’s life on their wedding day. The couple sees it all through your eyes — an overwhelmed groom or a teary-eyed father of the bride. You create magic by photographing emotions, love, and romance. You edit the photos, share sneak peeks, and then send all those fabulous images to the newly-weds.

After doing such an awesome job, you might even be showing it off on social media quite proudly. And that’s good! But, have you ever thought of learning how Create & Share Wedding Slideshows to showcase your skills and your amazing line of work? Yes? Then this blog post is for you!

Videos are one of the most powerful marketing tools today. And slideshows help photographers tell stories with photos and music. This makes slideshows a game-changer for wedding photographers 

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How to Create Facebook Ads to Book More Weddings

How to Create Facebook Ads to Book More Weddings

As a wedding photography business owner, learning How to Create Facebook Ads to Book More Weddings as part of your advertising plan has probably crossed your mind. Do you want to draw more clients to your business? Do you want to remain visible to prospective clients? Magazines, sample albums, leaflets, brochures, or events are all avenues of advertisement. They all are essential for the success of a professional photographer. But, in this digital age, you need to go further and use online and social platforms as well to get more clients.

Advertising your wedding photography business on Facebook might not be a bad idea. According to data from Pew Research Center, 70% of Facebook users in the U.S. log into it on a daily basis. Less than 59% log into Instagram, 38% into Twitter, and 27% into Pinterest. Read on for lots of amazing tips and tricks for How to Create Facebook Ads to Book More Weddings.

After you’ve read this post, check out some more tips for How to Book More Weddings this Season!

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12 Reasons to Shoot Film Photography & How to Market It to Your Clients

12 Reasons to Shoot Film Photography & How to Market It to Your Clients

Time and again, we hear photographers talk about reasons to shoot film. Film Photography has been tagged as a ‘dying art’. Many digital photographers believe that analog lost its charm ever since digital cameras came into existence. However, there’s a passionate segment of photographers (including pro wedding photographers) insisting that film photography is only gaining popularity over time. Film photographers believe there’s something compelling about the grainy depth of analog images. Also, the thoughtfulness that goes into shooting images on film is hard to imitate with digital photography where you know you can keep on photographing the good, bad, and better photographs, rapid-fire, and they’re forever stored on your memory card.

The recent revival of film photography as an ‘artistic movement’ has also compelled companies like Kodak and Fujifilm to revisit their product lineup to incorporate film offerings once again and Photography Labs that develop film for pro photographers have also begun to show back up.

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How to Book More Weddings This Season

Book More Weddings

Wedding photography is your passion and love. It keeps your creative soul satiated. It helps you grow so much as a person and experience a great variety of human emotions. But… wedding photography is also your bread and butter. The more brides and grooms you photograph, the better for your business. The number of weddings you book is directly proportional to your business expansion. You should always be trying to book more weddings!

So how many weddings are you booking each year? Have you managed to reach your goal, but don’t know how to take it further from there? Remember, a growing business needs to be approached differently than a new business.

In this blog, we’re giving you 20 ways to book more weddings every year and grow your business the way you want to. 

Let’s get to it!

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How to Get Published on Top Wedding Blogs

Long gone are the days when wedding photographers used to capture beautiful images, turn them into albums or prints, and eventually forget them. With the advancement of technology, photographers have so many ways of storing and seeing their work over and over. They can share their amazing work at different platforms and attract potential clients. This has helped them build a name and earn recognition in the wedding photography industry.

Although most photographers these days share their work on social media, a good number out of them ignore the benefits of blogging. Blogging is one of the most beneficial tools for your business.

You can start your own blog and also make submissions to other popular wedding blogs, which have a mass appeal and reach out to a larger audience. You send them your images with some description and voila! They beautifully craft a well-worded blog featuring you and showcasing your images.

Here’s how getting published on popular wedding blogs can help your photography career:

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Marketing Tips For Right Now

Guest Post By Bradley Zisow of Bradley Images

But it takes more than knowing how to capture incredible imagery to get noticed by your peers and potential clients. 

One of the biggest mistakes wedding photographers make (or any business owners for that matter) is neglecting their marketing efforts.  And we get it! Marketing can be easy to let fall by the wayside.

Our advice: Don’t make that mistake — especially now and even when things are slow (because we have all been stuck inside)!

Now’s the perfect time to develop or continue working on a strong marketing game for your photography business.

We teamed up with Baltimore’s own Bradley Zisow of Bradley Images. Bradley is an award-winning wedding photographer and knows how to keep a business afloat even through the most trying times.  He wanted to share a few of his marketing tips with us here today on the ShootDotEdit blog!

Check it out!

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Vlogging for Wedding Photography: Is It Worth It?

‘Content is the King’ in this digital world. Businesses, as well as individuals, are using content in all forms to brand and advertise themselves. It can be in the form of text, photographs or even videos. This content is constantly and consistently flashed before the eyes of your target audience so as to stay top of mind and drive them towards your business.

VLOGGING is no different. In simple words, vlogging means Video Blogging or making blogs in the form of videos to send across your message to your target audience. It is an interactive video blog about upcoming events or your daily life, as well as any other activity that a vlogger thinks is worth mentioning through a video, instead of writing it on their blog.

It catches the attention of your followers, fans, or potential clients much more effectively than just text or images. It targets your senses of sight and hearing at one go making it much easier for your target clients to remember you. The power of imagery is so strong because it’s directly linked to memory retention.

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Fast 5: Blogging for Content Marketing

ShootDotEdit’s Fast Five — 5 useful quick tips you can apply to your photography business right now!

Here at ShootDotEdit, we specialize in editing wedding photos. We also love to provide relevant and valuable insights on topics that are relevant to you as a wedding photographer. That’s why we partner with industry leaders to bring you their insights and tips on topics, such as wedding photography blog ideas, that can help grow your business. Read on for our top 5 tips to starting a wedding photography blog and using it to grow your business.

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The Value of Brand Relationships in Your Photography Business

Want to be re-energized? Before you go any further, invest 60 seconds of your time to watch this video!!

Husband and wife wedding & relationship photography team, Laibel and Chana of Laibel Schwartz Photography started out their business as more of a “team-building” project — something to aide in personal communication.  

“It was fun to be creative together and challenge ourselves together,” Chana says.  “And we specifically started weddings because I had a passion for that.”

Chana told us that her own experience with her wedding photographer had not been an overly positive one.  “She posed me in ways where I felt like… ‘Well this doesn’t feel good, but I’m sure it will look good…’ And then it didn’t look good.”  Chana says their philosophy on wedding photography has developed around their perspective of what a bride really wants to feel like on her wedding day.

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