As a professional wedding photo editing company, we connect with our photography community worldwide and talk about the things that take the most time from their workflow. Outside of editing wedding photos, culling is one of the top answers we hear. That’s how the conversation about Photo Mechanic begins…
We live in a world loaded with information and innovation. Our lives have changed drastically in the past few decades with the increase in technology and available data. And nothing has changed more than the photography industry. On the journey from film to digital, everything from gear to capture to edit to share has gotten faster. At ShootDotEdit, we believe the faster we return your images as a part of our wedding photography editing services, the faster you can get them back to your client. The faster the client receives their images, the happier they will be, and the more your business will benefit. We believe “Fast is Best” for your wedding photography business.
Most professional wedding photographers have a “Signature Style” to their images… a style that is unique and individual. This process that a studio goes through to take images from capture-to-client is typically very detailed and very personal. And, in order for a photography business to stay focused on the action items that produce profit (ie. shooting, marketing, and sales), a robust workflow solution is mandatory. Hence, the haunting question, how does a professional wedding photographer achieve both their Signature Style and sustainable/dependable workflow? We have the answer.
Enter the “90/10 Model”: A Specialist performs 90% of the robust workflow, the artist finishes the job adding their “Signature Style”, the remaining 10%.
It doesn’t have to be all or nothing
Many photographers struggle with the decision to partner with a Specialist. A large part of that struggle comes from the notion that the photographers is the only one who can execute every element of the workflow. In reality, Specialists can help with the science of color correction – providing you with consistent images every time. For example, ShootDotEdit utilizes a Color Profile to accurately edit according to each photographer’s style preferences. These color corrections are complete and custom, allowing the photographer to focus on what only they can do: the artistic edits associated with their Signature Style.
Jared Platt, Lightroom Expert and ShootDotEdit Advocate, put it best when he said:
“90% of the editing work that we need to do can be done by someone else. We only really need to be involved in the 10% – the icing on the cake. That’s what 90/10 is.”
The best workflow for a photographer is one that saves time and maximizes creativity. The 90/10 Model lets ShootDotEdit handle 90% of the workload, color correcting images according to a photographer’s style preferences. This leaves the last 10% of the workload, the stylized editing that adds style, to the photographer.
handles the science of color correction
edited according to a photographer’s style preferences
removes the boring and tedious portion of the workflow
handles the art of adding style
minimal time, doing the portion that only the photographer can do
In the end, photographers retain their Signature Style, but without all of the tedious and time consuming parts of post-production!
While many photographers chose to add a Signature Style to the color corrected images, it isn’t required. ShootDotEdit delivers images that are custom color corrected and are ready to share. However, by utilizing a Specialist like ShootDotEdit, each photographer has the ability to do as much or as little with the images after color correction.
If you would like more information about how to integrate ShootDotEdit into your workflow, please access our Free Guide below!
Are you interested in learning more about how to use Aperture in conjunction with ShootDotEdit? Download this FREE webinar, hosted by our President Jared Bauman and our Aperture Expert Sara France! In the webinar, Sara will walk through a job submission with the Aperture Workflow, showing you:
– the most efficient way to prepare, send and receive a job using ShootDotEdit
– how to quickly stylize your images and add your own special touch in minutes
– tips and tricks for Aperture efficiency
– Bonus Q/A at the end!
If you’ve ever wondered how to incorporate ShootDotEdit into your workflow, or have struggled with submitting your first job, this webinar is for you! Download HERE!