Each year, CreativeLive gathers the world’s best and most prolific photographer instructors for a full week of Free, Live, Streaming Photographer Education: Photo Week! From master classes to gear demos and how-to’s, these six days will offer something for beginner and experienced photographers alike. Streaming live across three channels, you’ll get all new material on wedding, portrait, commercial, real estate, GoPro, Instagram, film, and outdoor photography. [···]
As a business owner, it is important to remember that goals are necessary to provide structure within your business. Setting goals will lead to the success and longevity of your business. The easiest way to begin goal setting is to determine what metrics are important for you and your business. Metrics are essential, for they give you specific measurements and a framework for making your goals achievable. Here are three ways to set goals that will actually motivate you to grow your business. [···]
Here at ShootDotEdit, we believe “Fast is Best” – that is especially true when it comes to our image editing services for photographers. Fast turnaround time matters for our business and YOUR business. When you have a fast turnaround time, not only will the progression and growth of your business increase, but your reputation for quality service will be noted and will reach many more potential clients. Here are three reasons that fast works and needs to be implemented into your business. [···]
Setting up systems for your wedding photography business will help enable you to build a “Fast is Best” company. As a professional wedding photo editing company, we understand how important it is to be fast and efficient in your workflow. To help get you started, here are 10 programs and apps that will help your business go fast and save you time.
Bring all your photos, docs, and videos anywhere. Any file you save to your Dropbox account will also automatically save to all your computers and devices. Folders can be easily shared to collaborate with other clients and colleagues. You can also connect Dropbox with your social media accounts like Facebook and Twitter to share your photos with friends, family, and potential clients. Interested in sharing photos with vendors after a wedding? Dropbox is a great and simple solution!
Related: 3 Reasons Fast Works
With Evernote, all of your notes, web clips, files and images are made available on every device and computer you use. Do you keep notes for every client? Evernote is a great place to store them so you can pull them up at any time, in any place. Evernote also has an organization system, allowing you to either categorize your notes into different notebooks or clump them all together as “stacks.” Evernote will keep organizing notes simple and FAST as your client list keeps growing.
1Password can create strong and unique passwords for you. Rather than trying to remember all 30 of your passwords for each business-related program you use (along with your personal ones), 1Password will remember them, and restore them, all directly in your web browser. All you need to do is create one strong password and this program will do the rest! 1Password is a great place to keep them safe and secure so you don’t have to worry about searching for passwords when you need them.
4. Text Expander (Mac)
Type more with less effort! TextExpander saves your fingers and your keyboard, expanding custom keyboard shortcuts into frequently-used text and pictures. Do you have emails that you send to every new client or a standard wedding timeline that you send out before the big day? Text Expander is great for filling out those emails, saving you time.
With Boomerang, you can write an email now and schedule it to be sent automatically at the perfect time. Just write the message as you normally would, then click the Send Later button. You might answer all of your emails at 11PM, but that doesn’t mean you have to let your clients know that! You can write an email when you want, then schedule it to send during normal business hours. This helps to educate your clients (even brides!) to respect your business time and personal time.
IFTTT is an online service that links your networks and allows you to create “recipes.” These recipes are rules you create that allow different actions to occur between your different social networks. Some great examples include a recipe that can copy an email with the word “receipt” in the title to a Google doc to help keep track of your expense—or a recipe that links all your Instagram photos with a certain hashtag to a Dropbox folder to download and keep. The possibilities are endless. These recipes can do everything for your business.
Related: What is a Specialist?
Wunderlist is an easy way to manage and share your to-do lists. It works on all platforms and devices. You can create a to-do list for a wedding while you are at home on your computer; then, while you are on-site at the event, you can check items off on your phone. Then, before the night is over, you can review the list on your laptop to make sure you got them all.
Hootsuite is a social media management system that businesses can use to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. You can plan all of your tweets, Facebook status updates, and other social media updates from one place at one time. Hootsuite also allows you to monitor and immediately respond to what people are saying about your wedding images and blog posts.
Related: Fast Turnaround Time Makes You Money
Developed by photographers for photographers, ShootQ is your virtual studio manager, assisting you from the moment a prospective client contacts you until the final product is delivered. You can use ShootQ to subscribe to calendaring applications like Google Calendar or Apple iCal. It keeps your job leads and workflow organized and always reminds you what needs to be done next.
Asana is a project management software that allows you to share projects among users and to set deadlines. It’s a great tool to keep track of all of your clients and to allow other members of your team access to all of their information. A really nice feature is the ability to set sharing for each individual project. So if you have a few associate photographers, you can allow them to see only the clients they will be helping with, and they will not be overwhelmed with all of your clients or projects.
The faster you can utilize any of these programs and apps within your workflow, the faster your wedding photography business will grow. Discover additional ways to speed up your workflow with our Guide, 27 Simple Hacks to Transform your Business! Click the banner below to download your copy now.
As a photographer and business owner, you have a lot of responsibilities on your plate. Between setting up strong systems and workflows, posting social media, increasing SEO, and networking, growing your business is no easy task. That is why we created a guide just for you!
– Setting goals you can achieve
– Becoming unique and specialized
– Creating fast and effective systems and workflows
– Building your website, social media, and blog to reflect your brand
– Developing relationships and making meaningful connections
– Trusting specialists so you can become scalable
How would you categorize a professional wedding photographer? As an artist who runs a business or as an entrepreneur who makes art? ShootDotEdit works with professional photographers from all over the world and have found the most successful to be a mix of both artist and entrepreneur. Being able to manage a thriving business doesn’t make you any less of an artist.
The policy consultant and author, John Howkins once said,
“Entrepreneurs in the creative economy… use creativity to unlock the wealth that lies within themselves. Like true capitalists, they believe that this creative wealth, if managed right, will engender more wealth.”
ShootDotEdit has compiled some tips to help create success as both an artist and an entrepreneur.
1. Identify your Style
Cultivate your own personal style, your own “signature” look and feel for your images. Find a niche and work within it. This may mean that you make a strategic decision to only work on weddings, passing up other opportunities. Find a balance between what you are best at and what you love most, and then build your brand around it!
2. Embrace efficiency
Setting up efficient business practices will create time for you to focus on your passions, on personal projects, and on serving and loving your clients. Not only will it allow you to spend more time on being creative, it also helps you make more money. Streamlining your business through efficient business practices will save time and money in the long run. ShootDotEdit has great resources for being efficient. Ultimately, faster delivery to your clients = happier clients.
Related Article: 5 Ways Efficient Business Empowers Your Photography
Related Article: Finding Time to Do It All: Tips for Managing Your Time
3. Practice & Be Passionate
Entrepreneur and Marketing guru, Seth Godin says,
“Practice alone doesn’t produce work that matters. No, that only comes from caring. From caring enough to leap, to bleed for the art, to go out on the ledge, where it’s dangerous. When we care enough, we raise the bar, not just for ourselves, but for our customer, our audience and our partners.”
Channel your passion into your work and you will always deliver an amazing product.
Georgia O’Keefe stated,
“To create one’s world in any of the arts takes courage.”
Running a business is hard work. There is a lot more than just creating a beautiful image. Stay positive and focused on your business, and keep moving forward. Remember: your business must succeed to provide a platform for your art. The two go hand in hand.
5. Say No.
Don’t compromise yourself. Say no to people who want you to work for free. Say no to things that fall outside of your niche. Your time is the most valuable thing that you have, so don’t waste it on anything that doesn’t work towards moving you and your business forward.
Related Article: Just Say No – Why Extreme Focus is Important
6. Learn to Sell
Talent alone doesn’t book the next appointment. Understand the basic ideas of how to sell. Listen to your clients and ask solid open ended questions to determine their needs. The most successful photographers know how to get brides and grooms to buy.
Related Article: How Professional Wedding Photographers Can Simplify Sales
7. Network. Everywhere.
There is no better testimony than one from a client who is happy with your work. The beautiful thing about wedding photography is that you can meet clients everywhere. Don’t be afraid to ask for referrals. Go to industry events. Talk to other vendors. Become friendly with venue owners and wedding planners and other people who are a part of your industry.
A professional photographer doesn’t have to be either an artist OR an entrepreneur. To be truly successful, whatever your definition of that may be, embracing both attributes will help generate growth as a person, as a business and as a photographer. Access our Guide to Marketing for Wedding Photographers to learn more about selling your brand to ideal clients!
While growing your successful photography business, you inevitably get to the moment where you have to make important business decisions. You are spending more time on tasks that do not involve taking photographs and interacting with clients, the reasons you started your business. In order to create more space to do the things that you love and that bring in the most money, you have to outsource and partner with a Specialist. But what exactly is a Specialist?
: a person who has special knowledge and skill relating to a particular job, area of study, etc.
Specialists are experts in their field
Whether you choose to partner with a Specialist for your wedding photo edit needs, image fulfillment, bookkeeping, or blogging (just to name a few), you want a company or person who is an expert in that particular field. When you are searching for the perfect Specialist, don’t be afraid to ask questions. Ask for references or a client list and talk to the people who have used that service. A person who is an expert will have all of this information ready to share before you sign on.
For more information, read our post on choosing the right partner.
Specialists are more efficient
Specialists should save you time and therefore money. They are repeating the same tasks over and over, and chances are, they can do it more efficiently than you. Even if it is a task that you dislike but can complete quickly when you choose to partner with a Specialist that is time that you are freeing up.
Specialists invest in education
Think of all the hours of training, second shooting and learning anything related to photography that you went through to become a leader in your market. Now think of all the hours of specific task training you would need to obtain the level of a Specialist in another field. We always recommend keeping current with software updates and tutorials, as it will make you a better photographer, but by hiring a Specialist, you are acknowledging that you don’t have unlimited time for training and doing, and that is ok.
We strongly believe that making the choice to work with a Specialist is the gateway to bringing your business to a new level. Now you see how hiring one in an area (or two!) of your business, will give you more satisfaction and fulfillment in your work life and make you more profitable.
To learn more about appealing to your target market, download our Guide to Marketing for Wedding Photographers by clicking the banner below!
Even though curling up with a good book and enjoying some R&R during the winter months is a tempting (and even productive!) way to recharge, there are some other key things that you can do now that will help prepare you for a great year. Here are four things you can start now (and work on through the winter) so that by the time the busy season rolls around, you will be ready for your best season yet!
Re-evaluate Your Product Offerings
The off-season is a perfect opportunity to reflect on your business and dream up new ideas. Whether it’s a fresh perspective on your marketing plan, more efficient workflows, or inspiration to try some new ideas during your next shoot, these quiet months are a chance to recuperate and improve.
So, how can you plan for a productive off-season (before it’s too late)? Try following this four-step roadmap that will help you rest, reflect, practice and plan for a great 2014 busy season.
- • Rest and Recharge
- • Reflect on 2013 and Set Goals for 2014
- • Improve Your Craft
- • Plan
“Do what you do best. Delegate the rest.” That phrase is often heard around businesses, big and small. It sounds so simple, but it’s a driving force behind the concept of core competencies. And big businesses aren’t the only ones that benefit from identifying their core competencies. Professional photographers can create more sustainable businesses if they identify and leverage their own core competencies.
So, what’s a “core competency?”
A unique ability a company has that can’t be easily imitated. Core competencies give a company one or more competitive advantages, in creating and delivering value to their customers. Remember, a core competency is not a product or service.
The term was originally coined by Gary Hamel and C. K. Prahalad and published in their book, Competing for the Future. They challenged business leaders to view their organizations as a “portfolio of competencies,” as well as a portfolio of products and services. That portfolio of competencies actually provides a competitive edge for truly innovative businesses.
How can professional photographers apply this principle to their businesses? First off, you’ve got to identify your own core competencies. Then, you’ve got to fearlessly follow their lead, and delegate the tasks that don’t fall into the category of your “core competencies.”
Let’s look at two real world examples. Apple’s core competency is design. That core competency is the underlying strength of their hardware and software. For Netflix, it’s all about providing the best content delivery. They work hard to deliver content to their customers quickly, in a highly-personalized way.
Put on your business hat for a few minutes, and dive into these questions:
• What specific skills set you and your business apart from other photographers?
• What unique knowledge, or experience, do you bring to the table that makes you stand out from the crowd? (This is the stuff that your competitors can’t imitate!)
• What assets do you bring to your business that enable you to add perceived value to your clients’ experience?
Now, see if you answer “yes” to these questions:
• Is this competency unique to you and your business?
• Does it help you improve your client’s experience, and also pay off in dollars and cents?
• Can it contribute to some new services and products that you could offer?
The best part of identifying your core competencies is that they are almost always things you LOVE doing. That’s because they often grow out of your unique skill set and life experience. Since core competencies become one of the hallmarks of your business, they can be the driving forces of your competitive strategy – and that puts you on a path to long term success!