Do you remember the days when our parents used to take out a large hard-covered albums with all of their photos in them? Many of us still have our parents’ wedding albums at home. They may be as old as 50 years or more. They’re old fashioned, but those black and white photos sandwiched between tissue paper still look new.
The best thing about photo albums is that you can physically touch them. The smell of an old wedding album takes you back to the time when you had your first look or were waiting for your bride at the altar. It is also a reminder of those that may not be with us anymore.
Wedding albums are also easy to access since there’s no computer required!
ShootDotEdit’s Fast Five — 5 useful quick tips you can apply to your photography business right now!
Wedding photo albums are timeless pieces that allow your couples to look back on their images and are a great way to increase your profits. When you effectively sell albums to your clients, it helps you to showcase your creativity and maximize business. So to speed up the process, we have put together 5 useful ways to help you create a simple album designing workflow.
Here at ShootDotEdit, we understand that every photographer has different processes when it comes to post-wedding sales. Selling (and even upselling) wedding albums can help you increase your overall income for the year, so it is important to have a system in place that helps you achieve your goals. In her third post with us, writer and editor, Hanssie Ho, shares Ben Hartley’s simple tricks to help you double your professional wedding album profits.
Here at ShootDotEdit, we specialize in photo editing services for professional wedding photographers. We also partner with industry leaders to discuss topics that are relevant and valuable to you. One of those topics is wedding album design, which like editing, can be time-consuming.
Wedding photo albums are timeless entities that allow your couples to look back on their images and are a great way to increase your profit. One of the keys to success is to build processes and systems that allow you to quickly and efficiently work on designing albums, without spending all of your time. We reached out to the founder of Align Album Design, Melissa Jill, to find out more about their solution to the best wedding album design process. Plus, we’ve added a few bonus tips to help you have the fastest album workflow possible!
Although this time of year brings the end of busy season, there are still tasks on your plate to complete. Once your images return from a wedding photography post processing company like ShootDotEdit, it’s time to deliver them and create products for your clients. One of the products you will design and deliver to clients are albums. Since album design can be challenging and time-consuming, we partnered with Andrew Funderburg, Founder of Fundy Software, to provide you with his top album design tips.
It’s album design crunch time, so I’m sharing my top album design tips to help you work smarter, not harder. Once you master these tips, you’ll be designing your albums in a flash.
It’s the time of year when you are finalizing client products from this year’s busy season. Of these products, you likely have quite a few albums to complete and deliver. Even though they are time-consuming, albums help you create happy clients and increase your overall profit.
To help you speed up the process and sell more albums to clients, we’ve gathered essential tips from industry pros who are experts in all things wedding albums. Here are 7 album design and sales tips to implement into your workflow today.
1. Shoot for the Album Design
One of your responsibilities as the wedding photographer is to tell a story from the wedding day. When you shoot for the album design, not only do you capture moments to tell a story, but you speed up the process for choosing photos. Andrew Funderburg of Fundy Software shares the benefits of strategically shooting for the album design in this post, as well as how to identify the best moments to capture from every shoot.
Here at ShootDotEdit, we know post-wedding sales are one of the most important areas where you need to focus. From selling prints to selling albums, clients should have a physical reminder of their wedding day to cherish for years to come. Although albums are meaningful to you, how do you know your clients are interested in them? Most of the time, clients do not realize the value of an album from their wedding day. To help you clearly communicate the importance to your clients, wedding photographer Melissa Jill is sharing 4 tips for adding value to wedding albums.
How many of you wish you could sell more albums? Do you find it difficult to find clients who see the value of an album and are willing to pay the additional cost to include one in their package?
This has been a dilemma I’ve dealt with as a wedding photographer as well. What I’ve found is that if I don’t value albums and prioritize them for my clients, they typically won’t value them either. If you want to sell albums, you have to prioritize them. Here are a four tips for how to do so:
In your photography business, selling products and services assists you in increasing your overall profit. Selling albums to your clients is one of the best ways for you to help your clients remember their wedding day and to bring in additional income to your business. But, creating albums can sometimes cause confusion and headaches if they are not done properly. Just as you should be outsourcing your images to a photography post production company, you need to be looking at other areas of your workflow which can benefit from a streamlined process. Andrew Funderburg, founder of Fundy Software, is going to share how you can pre-design albums to make the process simpler for your workflow and increase your profit.
In the first article, we talked about shooting with intent. Then we described how to translate the images from that wedding into an album story. Now, it’s time to discuss why pre-designing your wedding albums is crucial to your workflow and to your post-wedding sales.
Eliminate Stressful Decisions
Pre-designing your album before you deliver any images to your client is crucial. The truth is, your couples don’t know what they want. They experienced this very sentimental event, and now it’s over. In best case scenario, the leftover feelings are fraught with both happy & mixed emotions. How they ultimately will remember the day, and the experience with you, is how you present it to them.
As a photographer, you have the opportunity to tell a story with the photos you take from the wedding day. Because you are the expert, storytelling should be something which is engrained in your shooting style. Sometimes, telling a cohesive story with your images can be challenging. That’s why we are featuring Andrew Funderburg, founder of Fundy Software, so he can share 3 tricks to tell a story with your images from the wedding day.
In the first article, Strategically Shooting for the Album Design, I talked about how to be present on the wedding day and ensure that you capture the best images for the album. Now, what do you do when you are back in the studio and faced with thousands of images from the day? How do you get from a full wedding down to an album? Focusing on telling a story in your album is the key to creating a strong album that your client will treasure.
1. Place the Images in Order
You can start the process in Lightroom, where you have the opportunity to cull through the photos you need to accurately tell the story. After your cull, bring your chosen album imports into your album design software, like Fundy Designer. At first pass, I recommend taking the imported images and just getting them into the album creator in chronological order. They don’t have to – and probably won’t – stay where they are, but wedding timelines are the default basis for any wedding album. As a visual person, as most photographers are, it also helps to see that day laid out from start to finish.
During the wedding day shoot, are you taking the steps to telling a story through pictures to later use in your client’s wedding album? Creating albums for clients after you receive your images back from a company that specializes in wedding photography edit services gives them timeless memories from their day, and album sales help you increase your overall profit.
Telling a Story Through Pictures
Andrew Funderburg, founder of Fundy Software, is a photographer who knows exactly how to shoot for the album design during the wedding day. So you can start identifying the best moments to capture, Andrew shares how you can strategically capture pictures that tell a story during the wedding day.