Here at ShootDotEdit, we understand that every photographer has different processes when it comes to post-wedding sales. Selling (and even upselling) wedding albums can help you increase your overall income for the year, so it is important to have a system in place that helps you achieve your goals. In her third post with us, writer and editor, Hanssie Ho, shares Ben Hartley’s simple tricks to help you double your professional wedding album profits.
Here at ShootDotEdit, we specialize in photo editing services for professional wedding photographers. We also partner with industry leaders to discuss topics that are relevant and valuable to you. One of those topics is wedding album design, which like editing, can be time-consuming.
Wedding photo albums are timeless entities that allow your couples to look back on their images and are a great way to increase your profit. One of the keys to success is to build processes and systems that allow you to quickly and efficiently work on designing albums, without spending all of your time. We reached out to the founder of Align Album Design, Melissa Jill, to find out more about their solution to the best wedding album design process. Plus, we’ve added a few bonus tips to help you have the fastest album workflow possible!
Although this time of year brings the end of busy season, there are still tasks on your plate to complete. Once your images return from a wedding photography post processing company like ShootDotEdit, it’s time to deliver them and create products for your clients. One of the products you will design and deliver to clients are albums. Since album design can be challenging and time-consuming, we partnered with Andrew Funderburg, Founder of Fundy Software, to provide you with his top album design tips.
It’s album design crunch time, so I’m sharing my top album design tips to help you work smarter, not harder. Once you master these tips, you’ll be designing your albums in a flash.
It’s the time of year when you are finalizing client products from this year’s busy season. Of these products, you likely have quite a few albums to complete and deliver. Even though they are time-consuming, albums help you create happy clients and increase your overall profit.
To help you speed up the process and sell more albums to clients, we’ve gathered essential tips from industry pros who are experts in all things wedding albums. Here are 7 album design and sales tips to implement into your workflow today.
1. Shoot for the Album Design
One of your responsibilities as the wedding photographer is to tell a story from the wedding day. When you shoot for the album design, not only do you capture moments to tell a story, but you speed up the process for choosing photos. Andrew Funderburg of Fundy Software shares the benefits of strategically shooting for the album design in this post, as well as how to identify the best moments to capture from every shoot.
Here at ShootDotEdit, we know post-wedding sales are one of the most important areas where you need to focus. From selling prints to selling albums, clients should have a physical reminder of their wedding day to cherish for years to come. Although albums are meaningful to you, how do you know your clients are interested in them? Most of the time, clients do not realize the value of an album from their wedding day. To help you clearly communicate the importance to your clients, wedding photographer Melissa Jill is sharing 4 tips for adding value to wedding albums.
How many of you wish you could sell more albums? Do you find it difficult to find clients who see the value of an album and are willing to pay the additional cost to include one in their package?
This has been a dilemma I’ve dealt with as a wedding photographer as well. What I’ve found is that if I don’t value albums and prioritize them for my clients, they typically won’t value them either. If you want to sell albums, you have to prioritize them. Here are a four tips for how to do so:
In your photography business, selling products and services assists you in increasing your overall profit. Selling albums to your clients is one of the best ways for you to help your clients remember their wedding day and to bring in additional income to your business. But, creating albums can sometimes cause confusion and headaches if they are not done properly. Just as you should be outsourcing your images to a photography post production company, you need to be looking at other areas of your workflow which can benefit from a streamlined process. Andrew Funderburg, founder of Fundy Software, is going to share how you can pre-design albums to make the process simpler for your workflow and increase your profit.
In the first article, we talked about shooting with intent. Then we described how to translate the images from that wedding into an album story. Now, it’s time to discuss why pre-designing your wedding albums is crucial to your workflow and to your post-wedding sales.
Eliminate Stressful Decisions
Pre-designing your album before you deliver any images to your client is crucial. The truth is, your couples don’t know what they want. They experienced this very sentimental event, and now it’s over. In best case scenario, the leftover feelings are fraught with both happy & mixed emotions. How they ultimately will remember the day, and the experience with you, is how you present it to them.
As a photographer, you have the opportunity to tell a story with the photos you take from the wedding day. Because you are the expert, storytelling should be something which is engrained in your shooting style. Sometimes, telling a cohesive story with your images can be challenging. That’s why we are featuring Andrew Funderburg, founder of Fundy Software, so he can share 3 tricks to tell a story with your images from the wedding day.
In the first article, Strategically Shooting for the Album Design, I talked about how to be present on the wedding day and ensure that you capture the best images for the album. Now, what do you do when you are back in the studio and faced with thousands of images from the day? How do you get from a full wedding down to an album? Focusing on telling a story in your album is the key to creating a strong album that your client will treasure.
1. Place the Images in Order
You can start the process in Lightroom, where you have the opportunity to cull through the photos you need to accurately tell the story. After your cull, bring your chosen album imports into your album design software, like Fundy Designer. At first pass, I recommend taking the imported images and just getting them into the album creator in chronological order. They don’t have to – and probably won’t – stay where they are, but wedding timelines are the default basis for any wedding album. As a visual person, as most photographers are, it also helps to see that day laid out from start to finish.
During the wedding day shoot, are you taking the steps to telling a story through pictures to later use in your client’s wedding album? Creating albums for clients after you receive your images back from a company that specializes in wedding photography edit services gives them timeless memories from their day, and album sales help you increase your overall profit.
Telling a Story Through Pictures
Andrew Funderburg, founder of Fundy Software, is a photographer who knows exactly how to shoot for the album design during the wedding day. So you can start identifying the best moments to capture, Andrew shares how you can strategically capture pictures that tell a story during the wedding day.
In the role you play for the bride and groom’s wedding day, not only are you their photographer, but you are the one who can artistically tell their story. Storytelling is a large part of what makes your images stand out, and what encourages your couple to buy additional products from you. When the bride and groom make the decision to purchase a wedding album from you, it helps increase your profit and gives you the chance to flex your creative muscles.
Although creating albums can be beneficial, they can also consume your time and can cause frustration for you. As a busy photographer, it can be difficult to add more to your plate than there already is. For you to successfully run your business and fulfill your clients’ wishes, you need an album design workflow that allows you to spend minimal time on the process.
In our Lightning Fast Album Design Webinar with Andrew Funderburg, he shared how you can speed up your album design workflow and create a faster turnaround time. Since he provided so many actionable solutions for a fast workflow, we’ve put together the top 5 tips for fast album design.
1. Shoot for the Design
Although you create the album after the wedding day is over, it is important to keep the design in mind as you are shooting. Think of how you can shoot many images that would work together to tell the story of the wedding day. Also, when you see an image you know is going to be a “Wow” image, try as hard as possible to take the best shots.
Through the hustle and bustle of a wedding day, it can sometimes be hard for couples to truly enjoy all of the details surrounding them and moments that occur. So how can you help preserve the memories of the wedding day for them? Create an album! Not only is this a piece that your couples will cherish, but it is an easy way for friends and family to reminisce about the details of that special day as well! Incorporating albums into your packages assists you in maximizing your profit. If you want to satisfy your current clients and book ideal future clients, album design is an important aspect to include.
Since digital images are usually high in demand, it is your job to educate your clients on the importance of also having an album. A wedding day is a sentimental part of your clients’ lives, so explain why an album will create memories that will last a lifetime. While having the digital files are great, share with couples how wonderful it is to have a physical item that truly captures the highlights and most memorable moments of the day. [···]