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5 Ways to Spice Up Your Family Formals

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Family formals are a must-have in the world of wedding photography. The bride and groom have invited their core family members to share their special moments with, and it is your job to create images that are memorable and unique. To ensure that you create dynamic images each time you shoot the family, we’ve provided the 5 ways you can spice up your family formals and get through them as efficiently as possible.

1. Create a List

Reach out to your couple a few weeks before the wedding to discuss who they would like included in these portraits. From here, you can create a list of how many family formals shots there will be and which members of the family are in each one. The list should be as specific as possible to ensure that the entire process runs smoothly. Remember that every family is different! Just as you may select a unique Color Profile for each job you send to ShootDotEdit for color corrections, be sure that the list is unique and tailored to fit the needs of your current bride and groom. [···]

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3 Unique Ways to Shoot the Wedding Details

3 unique ways to shoot the wedding details

As a wedding photographer, you have a unique opportunity to capture the intimate details of a very special day. The pictures you take will stay with your couples for years to come, so it is necessary to shoot the moments that count. Couples often spend a lot of time planning out every single detail of their wedding, so it’s important that you showcase some of the details! From getting ready, to arriving at the church, and the cake cutting, these details matter! We’ve put together 3 tips that will help you find interesting and dynamic ways to shoot the detail shots during a wedding.

#1. Master Depth of Field

Using depth of field in your images helps isolate the parts of the image that you want your clients’ eyes to be drawn to. For example, if your focus is the bride’s dress, blur out the rest of the background by using a larger aperture so that the dress is highlighted in the image. You can also focus on a specific part of a detail to showcase a portion of it. One way to do this is to take the bride’s bouquet and focus on one main flower in the assortment – blur the rest of the bouquet out for dramatic effect. Also, try placing a few different details together, such as flowers and jewelry, and focus on one of these details while the others create a soft background.

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5 Ways to Market Your Wedding Photography Business

5 ways to market your wedding photography business

Booking clients is one of the most important elements of growing your wedding photography business. Not only is it important for you to understand the basics involved in wedding photography marketing, it is important to also properly use your time to work with clients you love. Outsourcing your wedding photography color correction needs will ensure that you have extra time to spend marketing your business to your clients. When you have the time to do this, focusing your efforts on marketing will help to grow your photography business.

Wedding photographers and marketing pros Justin and Mary Marantz connected with us during our Online Training: Marketing with Love and shared 10 simple action items you can do to increase your bookings and grow your business. We selected the top 5 wedding photographer marketing tips you can work on to market for your wedding photography business.

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Image by Justin and Mary Marantz

1. Take Care of Your Ideal Clients

As a wedding photographer, one of your goals is to book clients that are ideal for your business. Once you book those clients, you need to take care of them! A great way to do this is to give your past and present clients thoughtful gifts that are non-photography related. The photography duo loves to give past clients a William Sonoma Bride & Groom Cookbook. Remember to send gifts that your ideal clients will share on Facebook and Instagram because that can help drive traffic to your website. Taking care of clients is an important part of growing your business, as your ideal clients will refer you to their family and friends who may also be ideal clients for you.

Related: The Keys to Building a Successful Photography Business

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Webinar: Instagram Essentials for Wedding Photographers with Jason Grubb

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Instagram is fast emerging as a premier social media tool. For professional wedding photographers, learning how to harness the power of Instagram to help share images, connect with clients and vendors, and grow their business is essential. Join Jason Grubb for our Instagram Essentials webinar, supported by WPPI. Jason will walk you through:

– how to build an Instagram following of loyal engagers for your business
– a step-by-step system, including what and when to share, hashtags, and geotagging
– an overview of all of the tools you need for software and tracking

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3 Tips for More Effective Facebook Posting

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With over 1.35 billion active users on Facebook, it is one of the most popular social platforms you can use to advertise your wedding photography business. This social site can be the ultimate marketing tool to grow your business, so how can you effectively post on Facebook to increase traffic to your business? Here are three tips that will help you succeed in creating effective Facebook posts.

1. Post when people are online

While you may be the most creative at 2am and produce great blog posts at that hour, resist the temptation to post them to Facebook right away. Though it may seem like a great idea to get it live on Facebook as soon as possible, consider who is actually online at that time. Are the clients that you cater to sleeping or awake and active? Are your Facebook followers working during this time or are they free somewhere that they can browse the Internet? If you want more people to see your post, make sure to post when people are at their computers and actively on Facebook. [···]

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Top 5 Tips to Create Automated Systems for your Business

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Creating systems that run almost on their own will help your wedding photography business to be as efficient as possible, ensuring that you never miss any crucial business tasks again. We invited Pittsburgh wedding photographer Leeann Marie, who also holds an Industrial Engineering degree, to share her secrets to help create automated systems for your workflow.

She listed 15 tips in this popular webinar we hosted in June, and we pulled 5 tips out that will help you to get more organized right away. Even if you only implement one tip a month, you will see an immediate difference in your business!

1. Make Invoicing Easy (So You Get Paid!)

Make invoicing as mindless as possible. It then becomes a task you don’t have to think about very often—and you still get paid! ShootQ is a great tool to use because it has invoicing built in along with all of your client information. Accounting software like Quickbooks can be another good resource for keeping track of invoicing and expenses, showing a full financial picture of your business. The final step is setting up your business with a credit card processing system. Clients are more likely to pay quickly if the process is as easy as possible for them.

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5 Quick Tips to Empower your Second Shooter

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Part of running a successful business is learning how to build a solid team. During the busy season, it’s vital to your success. Though you would love to be able to do it all on your own, having trusted partners will help your business continue to grow. One of the most trusted partners is your second shooter. Having a second shooter is a mutually beneficial relationship. While they learn from you, the pace and stress of your day is also lessened. But like any business partnership, you need to make sure that you set up your second shooter for success.

All relationships are built around trust, and the relationship you build with your second is no different. Whether this is the first time you have worked together or you have been paired for years, you need to arm them with the tools and knowledge to be a part of your company. Set clear expectations. It will help them succeed as your partner. Here are five things you can start doing now to empower your second shooter to succeed.

1. Give them an Agenda for the Day

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Quick SEO Tip: How to Determine Your Keywords

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Optimizing your website to be found by search engines like Google is no easy task. We’ve made it easier by providing professional wedding photographers with a Free Guide: How to Rank #1 on Google. But let’s be honest – there is so much information in the guide, it takes a long time to implement!

In this quick SEO tip: Jason Grubb shares a quick trick that you can implement in less than 5 minutes to help your website’s ranking on Google!

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