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5 Tips for Better Business Organization

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When you decided to become a wedding photographer, what was it about this career that enticed you? For several, it’s because they love taking photos. Here’s a fun fact – only about 12% of your time is spent actually taking photos! The rest of the time is dedicated to marketing, accounting, sales, networking, and more. As a wedding photographer, you actually signed up to be a business person for most of the time!

Managing a business is no easy feat and can quickly become overwhelming. One key to being successful is ensuring that you have the proper organizational tools in place to keep your priorities on track. To help you with this, we’ve put together 5 tips to help you better organize your business.

1. Use office management programs

Whether you work from home or have a studio, having a solid system to manage the ins and out of your business is vital. There are several options to explore, from hiring a studio manager to using a studio management software. A great virtual studio manager is ShootQ, which was developed by photographers for photographers. It allows you to keep your workflow organized from the moment a prospective client contacts you until the final product is delivered. Because everything is managed online, you can easily access the information whenever you need it. [···]

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7 Techniques to Better Bridal Portraits

As a bride begins her wedding shopping, she spends months scouring the Internet for her dream photographer. She wants someone who will capture all of the major events, be there for the candid moments, and of course, make her look fabulous during her bridal portraits – it is her day, after all.

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Who’s Doing It Right in Blogging

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In the social media-driven world, blogging is an important part of your business. Through your blog, you have the opportunity to share weddings as well as personal stories with potential clients. One of the beauties of blogging is there are several ways to share stories of wedding days and even personal experiences. Even though you are a photographer, that does not mean that your blog can only consist of images. A goal of your blog is to captivate and intrigue potential clients, and that can be done in several ways. Here are three photographers who each have a different blogging style that are doing it right and creating compelling blogs.

1. Chrisman Studios – Narratives

While potential clients enjoy seeing your images, you can also awe them with your words through the power of narration. With a narrative style blog, being able to describe the emotions and events that happened during a wedding are just as important as providing beautiful images. By selecting a few images that complement your story, you can show readers that you pay attention to little details and really work to document a cohesive story. In Chrisman Studios’ blog, they share narratives that express the unique moments they experienced from the day they met a couple all the way leading up to the wedding day. By finding ways to connect with the bride and groom on a personal level, the photographers are able to share the couple’s love story that unfolds in their blog post. [···]

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Top 5 Tips for Shooting Wedding Photography

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Before the wedding day, you spend months getting to know the bride and groom. The couple has seen what you have to offer through meeting you and observing your website and is anxious to see what type of images you will produce on the big day. Here are the top 5 tips for shooting wedding photos that will assist you in the necessary preparation you need to create a successful day for the bride and groom.

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The 30 Must-Have Shots from the Wedding Ceremony

30 must-have shots from the wedding ceremony

On their wedding day, the bride and groom are wrapped up in wedding festivities, such as reciting vows, taking photos, visiting with family and friends, and dancing the night away. Because the bride and groom have many roles to play on their wedding day, there are many moments that the couple will miss. You have the unique opportunity to capture those moments with your camera. As you prepare your image list for your next wedding, check out these 30 must-have shots from the ceremony you can include to show your couple every important moment of their day.

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Top 5 Tips for Using Instagram for your Business

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On a daily basis, 75 million Instagram users sign into their personal accounts. On a monthly basis, over 500 million users search Instagram for appealing images. Instagram is becoming a necessary social media outlet for business owners, especially wedding photographers who can share beautiful images with potential clients.

In our Instagram for the Wedding Photographer Guide, we discuss simple strategies to help you develop and maintain a successful Instagram account. We also showcase a few Instagram pros who share their techniques to mastering Instagram. Here are 5 tips to help you properly use Instagram in for your wedding photography business.

1. Create Two Profiles

Consider creating two separate profiles – a wedding photography business profile and a personal profile. In your business profile, it is still important to share some personal photos, but you can use this to primarily showcase your wedding photos and gain followers who are potentially interested in booking you. If you started on Instagram with a personal profile, change that Instagram handle to your photography business name – this way, all of your followers will now be following your wedding photography business. Simply changing your handle allows you to keep the followers you gained and allows you to create a more business-centric page. From here, you can create a new personal Instagram account.

Image Compliments of CHARD Photo

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