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Being Diverse Wins the Day: Love by Joe Mac

diverse

There’s one thing about creativity — the more you use, the more you have! A creative mind will find a new way every time it wants to express itself. It will tell you the same, yet diverse, story each time.

Joseph McFetridge completely fits this definition of creativity. McFetridge, who’s better known as Joe in his circles, is one talented creative. He’s a successful wedding photographer based out of Philadelphia and runs two brands of his own. His first brand deals with Weddings, engagements and family portraits and is called Love By Joe Mac. His second brand, Joe Mac Creative covers business headshots and corporate photography.  

We have an awesome video to share with you on Joe! Check it out below and then read on to find out more about Love by Joe Mac!

Diversity Wins the Day video

We’re thrilled to feature Joseph McFetridge and hope you can be inspired by his journey.

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Most Popular Wedding Photo Editing Trends in 2020

Wedding Photo Editing Trends

Every wedding photographer is unique and so is their wedding photo editing style. Some photographers like to stick to classic styles while others love to follow trends. Either way, both have their benefits. Adhering to a classic wedding photo editing style never goes out of fashion but following a new photo editing trend keeps you top of mind of the social media using clients. 

If you want to know what’s trending, and maybe even follow a few trends, here is all you need to know! 

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Create a Vintage Photo Effect in Lightroom

Create a Vintage Photo Effect in Lightroom

Creating a vintage photo effect in Lightroom is just a few clicks away…

Many photographers grew up looking at the beautiful vintage photos of their parents and grandparents. The faded black and white or sepia-toned photos that tell of a time long ago and far away – there is something special about them even now! Vintage wedding photo albums hold so many memories and a sense of nostalgia, they have a certain appeal- especially for those to have old souls. To give the same sense of elegance and beauty a vintage photo holds, wedding photographers these days opt for a vintage photo effect in Lightroom. It is a style that many couples love and may even request.

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Top 13 Wedding Day Workflow Tips

Top 13 Wedding Day Workflow Tips

In this blog, we will share the Top 13 Wedding Day Workflow Tips for you to plan your Wedding Day.

Being a wedding photographer isn’t just about booking a wedding, shooting, and delivering. There is a lot more to it. It requires immense planning in every direction – be it advertising, making contacts, or getting clients one after the other. Planning is the core of it. 

In the same way, you need to make plans in-between booking and reaching the venue. One thing you need to plan during this period is the “On the Wedding Day” Workflow. 

You might have a checklist for your wedding day workflow already prepped, but here are some tips to help you refine the one you have or create one if you don’t have it yet! This “Wedding Day Workflow” will help you plan – and execute – the wedding successfully, from prepping to the final day of the big event. 

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Top 18 Ways to Book Weddings in the COVID-19 Pandemic

book weddings in the COVID-19 pandemic

This post on how to book weddings in the COVID-19 pandemic requires a little caveat. At ShootDotEdit we are here to help photographers succeed. We do not believe there is only one way to do things, and do not support photographers doing anything that makes them feel unsafe. But we also recognize that there are photographers who want to (and have to) be photographing right now. No judgement should be passed on any choice. We do not believe you should be photographing if you’re not ready to be out there, and if you ARE ready to be photographing, these tips might help! Please stay healthy and stay safe.


As a photographer you may be struggling right now with understanding how to book weddings in the COVID-19 pandemic. This pandemic has hit the world economy hard. Businesses everywhere are facing a financial crisis. Many organizations are cutting down jobs to manage their expenses. As a result, many engaged couples are on a tighter budget now. They have decided to organize smaller weddings to boost savings. Some of them are planning to cancel – or have already canceled – their wedding due to the uncertainty of what lies ahead.

This is not good news for the wedding industry. 

Wedding photographers are also affected by this unfortunate sequence of events. It wouldn’t be surprising if couples begin to forgo wedding photography altogether. Because photography is probably not a necessity for people in financial crisis, couples affected by COVID-19 financially might call a friend or close family member to photograph them instead. 

Should you give up hope on your business? Should you stress about the challenges that the wedding community is facing right now? NO, NO and a big NO. 

Instead, let’s talk about how to pivot, and how to safely run your business and especially book weddings in the COVID-19 pandemic.

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Creating GIFs with Wedding Photos

Creating GIFs

GIFs, and creating GIFs, used to be wildly popular back in the 90s, but they lost their appeal somewhere late in that decade. In recent years, with the growth of social media platforms, the art of creating and sharing GIFs has made a huge comeback. People across the world use animated GIFs for memes and funny short clips. They are used to express emotions online. Wedding photographers are making full use of GIFs to share with their clients as well as add interest to their websites.

In this blog post, you will learn how wedding photographers can take advantage of creating GIFs to impress their clients. And, bonus, we’ll share how wedding photographers can also use GIFS on their own websites to add interest and diversity above and beyond the normal text/image layouts!

Why Create GIFs?

Creating GIFs for wedding photography has gained popularity in the last few years. There are wedding photographers who charge extra for GIF animation wedding photography. There is no doubt that GIF photos add realism, depth, and beauty to the image. There are couples who specifically look for photographers who would be able to provide them GIFs of their wedding photos. Not many couples might demand an all-GIF wedding, but several would love a few GIFs for their personal use as a part of their photography package.

Photo Editing Software for Creating GIFs

Adobe Photoshop is a great platform to create animated GIFs. Wedding photographers who already use Photoshop or are learning it can create interesting wedding GIFs in a few easy steps.

Want more tips and tricks for wowing your clients? Read TOP 15 PHOTOSHOP TRICKS FOR WEDDING PHOTOGRAPHY here!

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How I Got the Shot: Michael Mann

getting the shot

Have you been enjoying all these months of our fabulous photographer’s tips on getting the shot? If so, you’ve love this one! This last “How I Got the Shot” of 2020 features the spectacular Michael Mann who currently resides in Sarlat-la-Canéda, a medieval town in southwest France. His photography is stand-out stunning. His imagery is thoughtful, well-lit, and literally pulls you in to the place where he is and the story he is telling. Want more tips for wedding photography? Check out a few of our favorite How I Got the Shot posts here AND here.

And we love video – so be sure to check out the video below!

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Top 15 Lightroom Tips for Wedding Photographers

15 Lightroom Tips

These 15 Lightroom Tips are the perfect place to start when it comes to learning Lightroom. We know you are a busy wedding photographer. You try to stay booked all year round. You do everything possible to advertise your business and voila! You succeed! Clients keep coming and you keep shooting. You love this part of your business. But, there is one part that you may dread — sitting down to edit your photos. Maybe you are using a complicated software or maybe you are using the right one but don’t know how to use it correctly.

If you’re like many photographers, you use Adobe Lightroom to edit your wedding photographs. Leading professional photographers use Lightroom. Lightroom comes in two versions- Lightroom Classic and New Lightroom CC. You can use either one of them based on your needs.

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Remove Dust in Lightroom

Remove Dust Spots

As a wedding photographer, you might sometimes book destination weddings. Their location might be anywhere from a farm to a beach. In these and any outdoor wedding situations, your lens and camera sensor might attract dust particles.

Cleaning your camera lens and sensor is the best way to avoid dust spots showing up in your images. But sometimes the dust particles are in the air and stick to your lens or sensor. If you do not have the needed things to clean your equipment right away, these particles can show up in your images. Sometimes they might be tiny enough that they aren’t visible to the naked eye, but will be visible when you go to edit your images.

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Top 15 Photoshop Tricks for Wedding Photography

Top 15 Photoshop Tricks for Wedding Photography

As your wedding photography skills grow, you start to look for and pick up Photoshop tricks and tips to make your images better. As you begin to observe photographers, you realize their images aren’t straight from the camera. Post-processing plays a major role in the way their images look. There might be subtle or heavy work on those images.

If you love Photoshop, you probably have many favorite Adobe Photoshop tricks in your arsenal when it comes to editing. Maybe you use it to retouch or fine-tune images. Maybe you use it for some light graphic design. However you use it, you know that Photoshop is a powerful yet intuitive software that can help you bring out the best in your images. So if you feel that it’s an essential part of your workflow to edit pictures with Photoshop, then check out these tips below to either get you started or pick up some few more Photoshop tricks for your toolbox!

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