How to Create Facebook Ads to Book More Weddings

A photographer working on her marketing plan and facebook ads.

As a wedding photography business owner, advertising has probably crossed your mind. Do you want to draw more clients to your business? Do you want to remain visible to prospective clients? Magazines, sample albums, leaflets, brochures, or events are all avenues of advertisement. They all are essential for the success of a professional photographer. But, in this digital age, you need to go further and use online and social platforms as well to get more clients.

This means advertising your wedding photography business on Facebook might not be a bad idea. According to data from Pew Research Center, 70% of Facebook users in the U.S. log into it on a daily basis. Less than 59% log into Instagram, 38% into Twitter, and 27% into Pinterest.

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Learn, Grow, Pass It On | Featuring Brandi Allyse Photography

When did you realize you loved photography? Back then, did you ever think you’d take it up professionally? Or was it just a hobby?

People latch onto photography at different points in their lives. Some spend years in an uninspiring career before getting their true calling. Others know they want the professional life of a photographer early on and work hard to achieve their dream. 

In this special ShootDotEdit Feature, you’ll read about one such person who knew what she wanted from the beginning and made it happen — Brandi Salerno of Brandi Allyse Photo.

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12 Reasons to Shoot Film Photography & How to Market It to Your Clients

Time and again, Film Photography has been tagged as a ‘dying art’. Many digital photographers believe that analog lost its charm ever since digital cameras came into existence. However, there’s a passionate segment of photographers (including pro wedding photographers) insisting that film photography is only gaining popularity over time. Film photographers believe there’s something compelling about the grainy depth of analog images. Also, the thoughtfulness that goes into shooting images on film is hard to imitate with digital photography where you know you can keep on photographing the good, bad, and better photographs, rapid-fire, and they’re forever stored on your memory card.

The recent ‘artistic movement’ to revive film photography has also compelled companies like Kodak and Fujifilm to revisit their product lineup to incorporate film offerings once again and Photography Labs that develop film for pro photographers have also begun to show back up.

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Everyone loves hearing a good ‘Thank you’ — especially your wedding clients. They love it when you tell them you enjoyed being their wedding photographer! After all, you played a significant part in their love story. Thanking your brides and grooms show them that you really care and this wasn’t just another job for you… it’s also a way to get loads more referrals!

You are the one who, through your photography, immortalizes the moments lived by them. You capture the emotions experienced by them during their engagement or wedding day and they’ve probably built up a TON of respect for the work you do. Now, all you have to do is to thank them, and there are several great ways to do this. 

Read below for 10 of our favorite ways to thank your wedding couples!

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Fast 5: Our Favorite Tips for Editing in Adobe Lightroom

Lightroom can be a fickle beast… but a powerful one.  If you’re serious about editing your wedding photos, chances are you’re going to need to wrap your head around Lightroom at one point or another.  So we’ve decided to put together five quick tips to get you started on your photo editing journey in Lightroom.

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How I Got the Shot | Brent Looyenga

Brent Looyenga of Looyenga Photography is truly a master of his class. He’s constantly pushing the boundaries of what wedding photography can be.

So we were so thrilled when he agreed to fill us in on how he got four truly beautiful shots. There’s a lot going on behind the scenes with this photographer. So if you want to learn from one of the best, read on to see how Brent Looyenga Got the Shot!

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Wedding photography is your passion and love. It keeps your creative soul satiated. It helps you grow so much as a person and experience a great variety of human emotions. But… wedding photography is also your bread and butter. The more brides and grooms you photograph, the better for your business. The number of weddings you book is directly proportional to your business expansion. You should always be trying to book more weddings!

So how many weddings are you booking each year? Have you managed to reach your goal, but don’t know how to take it further from there? Remember, a growing business needs to be approached differently than a new business.

In this blog, we’re giving you 20 ways to book more weddings every year and grow your business the way you want to. 

Let’s get to it!

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Fast 5: Unique Couples Photography at Any Location

ShootDotEdit’s Fast Five — 5 useful quick tips you can apply to your photography business right now!

As a wedding photographer, you’ve probably Googled ‘best photo locations near me’ many times when looking for unique shooting locations for your couples. It can be a challenge — finding the perfect spot. It’s also a challenge finding the perfect spots you haven’t already used for other clients…

You don’t want to fill your portfolio with different couples all in the same poses at the same locations. Plus, your clients often want locations and shots that are unique to them and their love. So how do you find those new and amazing photo locations (or use familiar locations in new and exciting ways)?

Find out in this week’s Fast 5! 

Let’s get to it!

Capture Unique Photos in Any Location You Find


1. Make It Personal

Clients don’t often realize what makes them unique or what resources they have available to them. You can ask them the place of their first meeting or engagement place through questionnaires when they book you. It can be an indoor cooking class or an outdoor park.

You can ask them about places special to them as a couple, they might have fond memories of some locations, and this will give you a cue for a good location. It can range from a nightclub to a university or maybe even a museum!

2. Prioritize Light Over Background

If you find a great background for a portrait, but the sun is directly in your clients’ eyes, they have sun and shade spots on them, or they’re in the shade with a bright background — your photo won’t be stellar. But if you have a simple or nondescript background with fabulous lighting, you will likely end up with a high-impact image. Great lighting is far more important than the background. So stop looking for great backgrounds and start looking for amazing light!


3. Compositional Elements

Shadows aren’t objects per-se but they can function as such. Lines can help to lead your eye to the subject, as well as frame your subject. You can find so many reflective surfaces at your photography locations. You just have to be on the lookout for them if you want to incorporate them into your images. You can also use shallow depth of field and foreground elements. Another compositional element you can be on the lookout for when choosing locations is the opportunity to change your shooting perspective.

4. Change It Up at Familiar Spots

There are places you are so used to shooting at. They are great and familiar. Clients keep choosing them because they are popular, but it can become monotonous for you to photograph your couples there. So what can you do when you get another client request for the same location? Just walk around the place and choose a different spot — maybe a different landscape if the location offers that diversity. You can capture these locations in new and exciting ways by playing with light and shadows a little differently than the last time.


5. No More Excuses

Though this post is about finding locations to photograph your clients, we would say maybe we all need to stop relying so heavily on great locations in order to make great images. Because, it’s you who makes amazing images — not locations. So no more excuses! You can make a great image ANYWHERE.

To get more tips and learn in detail about finding photography locations near you, you can read our blog — SIMPLE TIPS FOR FINDING PLACES TO TAKE PICTURES NEAR YOU.

At ShootDotEdit, our goal is to take the “heavy lifting” of photo editing off your plate — giving you more time to run your business, spend time with your family, or even just have a weekend again!

Click here to learn more about what ShootDotEdit can do for you!

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The Rave June 2020 | A Monthly Customer Celebration

And we’re back with our Monthly Customer Celebration — The Rave for June 2020!

We’re so excited to feature these images from June with you. These are the 8 most-loved images you voted for last month.

How do you vote, you ask? Just head over to the ShootDotEdit Instagram and follow us. Then, when you see an image you absolutely LOVE, simply double-tap to like the image. At the end of the month, we’ll total up all the likes and narrow it down to 8 photos to feature on next month’s Rave.

Now let’s get to this month’s customer features!

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How to Build Trust with Wedding Vendors

And How They Benefit Your Photography Business

When two people fall in love and decide to tie the knot, often they don’t realize how much work takes place behind the scenes on the big day. You have wedding planners, wedding coordinators, wedding photographers, caterers, viedeographers — the list goes on and on. 

After all, this can be one of the biggest days in a couple’s life! And the professionals that work behind the scenes to make it all possible must execute their jobs with absolute precision.

These professionals are the wedding vendors. Each vendor has a role of their own and once a couple hires them, they immediately get to work. Everything they do plays a part in creating a smooth wedding day for the couple as well as their guests.

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