In your photography business, how can you expand your reach to a larger audience of ideal clients? When you reach new audiences, you increase the number of clients who see your work and the number of weddings you book. When you book more clients, you can easily make more money to continue to grow your business to the next level. How can you achieve this for your business?
Bridal shows are a great way for you to showcase your work to couples who are looking for vendors for their wedding day. Since bridal shows may be hectic, and do not always allow you to sit down and get to know your clients on that day, how can you impact your bookings for the year? So you can focus on what is most important, we have 4 ways to reach ideal clients at bridal shows.
1. Create a Stand Out Booth
One of the most important parts of attracting ideal clients is establishing a brand message for your business. At a bridal show, your brand needs to stand out and be recognized by ideal clients. Your booth should represent your brand colors and overall theme of your business.
Also, after your images are color corrected by a post wedding photography company, and they are placed on your gallery, have large prints made to display on your booth’s walls. This presents your work for ideal clients to look at and to picture for their own wedding day. In addition to your personality, your photos help sell you as a photographer. Showcase them on your booth’s walls to stand out during the bridal show.