There are several reasons you may have decided to be a wedding photographer – you love taking photos, you’re a social butterfly and love client interaction, or you love the idea of running your own business. Whatever the reason is, the more active you are in each aspect of your business (shooting, marketing, networking), the more likely you are to increase your profit!
As a wedding photo editing company, we connect with pro photographers worldwide and know that lighting is one of the most challenging aspects of photography to master. When it comes to natural light photography, though light is readily available, it is not one of the easiest techniques to use.
When you decided to become a wedding photographer, what was it about this career that enticed you? For several, it’s because they love taking photos. Here’s a fun fact – only about 12% of your time is spent actually taking photos! The rest of the time is dedicated to marketing, accounting, sales, networking, and more. As a wedding photographer, you actually signed up to be a business person for most of the time!
Managing a business is no easy feat and can quickly become overwhelming. One key to being successful is ensuring that you have the proper organizational tools in place to keep your priorities on track. To help you with this, we’ve put together 5 tips to help you better organize your business.
1. Use office management programs
Whether you work from home or have a studio, having a solid system to manage the ins and out of your business is vital. There are several options to explore, from hiring a studio manager to using a studio management software. A great virtual studio manager is ShootQ, which was developed by photographers for photographers. It allows you to keep your workflow organized from the moment a prospective client contacts you until the final product is delivered. Because everything is managed online, you can easily access the information whenever you need it. [···]
With the number of users, the possibilities are endless when it comes to increasing followers on your Facebook page for photography. Knowing how to promote your Facebook page can significantly boost your chances of meeting and booking new clients for your wedding photography business. So where do you start?
Before the wedding day, you spend months getting to know the bride and groom. The couple has seen what you have to offer through meeting you and observing your website and is anxious to see what type of images you will produce on the big day. Here are the top 5 tips for shooting wedding photos that will assist you in the necessary preparation you need to create a successful day for the bride and groom.
On their wedding day, the bride and groom are wrapped up in wedding festivities, such as reciting vows, taking photos, visiting with family and friends, and dancing the night away. Because the bride and groom have many roles to play on their wedding day, there are many moments that the couple will miss. You have the unique opportunity to capture those moments with your camera. As you prepare your image list for your next wedding, check out these 30 must-have shots from the ceremony you can include to show your couple every important moment of their day.
Family formals are a must-have in the world of wedding photography. The bride and groom have invited their core family members to share their special moments with, and it is your job to create images that are memorable and unique. To ensure that you create dynamic images each time you shoot the family, we’ve provided the 5 ways you can spice up your family formals and get through them as efficiently as possible.
1. Create a List
Reach out to your couple a few weeks before the wedding to discuss who they would like included in these portraits. From here, you can create a list of how many family formals shots there will be and which members of the family are in each one. The list should be as specific as possible to ensure that the entire process runs smoothly. Remember that every family is different! Just as you may select a unique Color Profile for each job you send to ShootDotEdit for color corrections, be sure that the list is unique and tailored to fit the needs of your current bride and groom. [···]
As a wedding photographer, you have a unique opportunity to capture the intimate details of a very special day. The pictures you take will stay with your couples for years to come, so it is necessary to shoot the moments that count. Couples often spend a lot of time planning out every single detail of their wedding, so it’s important that you showcase some of the details! From getting ready, to arriving at the church, and the cake cutting, these details matter! We’ve put together 3 tips that will help you find interesting and dynamic ways to shoot the detail shots during a wedding.
#1. Master Depth of Field
Using depth of field in your images helps isolate the parts of the image that you want your clients’ eyes to be drawn to. For example, if your focus is the bride’s dress, blur out the rest of the background by using a larger aperture so that the dress is highlighted in the image. You can also focus on a specific part of a detail to showcase a portion of it. One way to do this is to take the bride’s bouquet and focus on one main flower in the assortment – blur the rest of the bouquet out for dramatic effect. Also, try placing a few different details together, such as flowers and jewelry, and focus on one of these details while the others create a soft background.
Booking clients is one of the most important elements of growing your wedding photography business. Not only is it important for you to understand the basics involved in wedding photography marketing, it is important to also properly use your time to work with clients you love. Outsourcing your wedding photography color correction needs will ensure that you have extra time to spend marketing your business to your clients. When you have the time to do this, focusing your efforts on marketing will help to grow your photography business.
Wedding photographers and marketing pros Justin and Mary Marantz connected with us during our Online Training: Marketing with Love and shared 10 simple action items you can do to increase your bookings and grow your business. We selected the top 5 wedding photographer marketing tips you can work on to market for your wedding photography business.
As a wedding photographer, one of your goals is to book clients that are ideal for your business. Once you book those clients, you need to take care of them! A great way to do this is to give your past and present clients thoughtful gifts that are non-photography related. The photography duo loves to give past clients a William Sonoma Bride & Groom Cookbook. Remember to send gifts that your ideal clients will share on Facebook and Instagram because that can help drive traffic to your website. Taking care of clients is an important part of growing your business, as your ideal clients will refer you to their family and friends who may also be ideal clients for you.