For business or pleasure – networking is an important aspect of the wedding photography industry, especially if you run your own wedding photography business. Whether it’s to increase your clientele or get more referrals, networking can help you achieve your goals. But before you think of it as a business meeting, we’d suggest that you shift your focus to building strong relationships with wedding vendors as step one. Try to find commonalities, strike a conversation about what you like about their business, build a personal relationship before you get to the business partnership. But if building relationships seems like too much work or too time-consuming to you, this blog might help you see why it’s necessary and worth it too! And by the end of it, if you change your mind, you can also check out our top tips on networking with wedding vendors.[···]
And How Wedding Vendors Benefit Your Photography Business
You know you have worked with wedding vendors that you love – and maybe some that you don’t – time and again. They work hard to help the wedding day run smoothly and can be your best asset on the wedding day.
When two people fall in love and decide to tie the knot, often they don’t realize how much work takes place behind the scenes on the big day. You have wedding planners, wedding coordinators, wedding photographers, caterers, videographers — the list goes on and on.
After all, this can be one of the biggest days in a couple’s life! And the professionals that work behind the scenes to make it all possible must execute their jobs with absolute precision.
These professionals are the wedding vendors. Each vendor has a role of their own and once a couple hires them, they immediately get to work. Everything they do plays a part in creating a smooth wedding day for the couple as well as their guests.[···]
Featuring Michelle Walker
When 90% of your business comes from referrals, vendor relationships can make or break a wedding season for even the most established photographer. That’s why getting herself on as many preferred vendor lists as possible is not something Michelle Walker leaves to chance.
“I hustle for work every day. I hustle as hard today as I did when I was just starting out.”
The Bay Area photographer recently moved to Napa, and even though it’s only an hour away, she’s back to pounding the pavement to get noticed. “My goal is to be on everyone’s preferred vendor list, and have relationships with all of the popular area wedding planners.”
As a wedding photographer, one of your main focuses is to book more weddings each year. When you book more weddings, you can grow your business and increase your overall profit. In our Secrets to Getting Booked Guide, industry leaders share what works best for them to increase bookings. Many of the photographers share about creating meaningful connections with vendors and fellow photographers. Continue reading to discover 5 wedding pros’ tips to turning vendors into referral sources.
As a wedding photographer, creating valuable relationships with your local vendors is a way to ensure that you have a trusted group of professionals that will help you grow your business. Vendors are a large part of the wedding day – from the florist to the baker to the coordinator, each vendor plays such an important role, and these are all people you can develop long-term relationships with.
Sharing images with vendors immediately after the wedding day is also an important part of creating a seamless working relationship. Not only can your vendors share your images with potential clients, they will continue to be an active referral source. The better your relationship with your vendors, the easier it will be for you to work together to help one another gain more clients. To help you get started creating meaningful connections, we’ve put together 4 ways for you to effectively share images with vendors.
1. Share Your Digital Files
As a photographer, your professional images are very valuable to vendors. On the wedding day, vendors may be able to take images of their work on their smartphones, but having access to your stunning images is crucial! After the wedding, make it part of your post-shoot workflow to send images to each vendor that you worked with. Just like there are several photo editing companies to use for color correction, there are several options when it comes to hosting and sharing your photos with vendors online. [···]
A continuous flow of wedding inquiries is crucial to keep your wedding photography running. Essentially, the more inquiries you get, the higher your chances of converting them into leads. But as you may already know, attracting couples’ attention is not an easy job. So, if you want to get more couples reaching out to you, you may want to consider using a multi-dimensional marketing approach through online and offline platforms. And in this blog, we offer you a few techniques that you could use to increase your brand awareness and possibly attract more couples.[···]
Should wedding photographers negotiate their prices? There is no right or wrong answer as long as it works for you! But there are several factors to consider when you are faced with this question. First, consider that the client may have legitimate reasons for asking you to negotiate your wedding photography prices. Start by coming to the table willing to have a conversation and hear them out. Be prepared to explain how your prices reflect a variety of things about your business, such as your experience, expertise, brand position in the market, the quality of your equipment and product, and other associated costs that go along with running a business. Communicating this to a client asking to negotiate your pricing could result in better understanding, and they may walk away satisfied with what you charge, or they may not. The key is to have the conversation, listen, and decide if, after that, they’re still not willing to pay your prices if you’re in a place to meet them where they’re at. Here are a few tips and tricks to help you know when you should, or shouldn’t, be willing to negotiate.[···]
Social media marketing for wedding photographers isn’t exactly a new concept. For a wedding photography business, social media marketing could prove to be one of the most effective ways to establish your brand identity, increase your reach, and even book more weddings. How and which social media platform or platforms you decide to use entirely depends on your target audience and needs. Another way for you to display your work, build a digital portfolio, and even let your creativity flow, your social media platforms are where your target audience gets to know your brand. However, even though the benefits of using social media marketing are manifold, there are specific ways to make the best use of these platforms. And we tell you how through this blog.[···]
As a wedding photographer, many of your friends and family might be under the impression that the only thing you do is take pictures at weddings. But in reality, a wedding photography business is about so much more than just taking photos. From booking more weddings and post-production workload to making strategies for social media marketing and networking with other photographers and vendors, you pretty much have to be the jack of all trades when you run a wedding photography business. And while all of this is necessary for the business, it’s also essential for you to manage your time to give yourself some breathing space. So if you are in a place where even 24 hours seem too little to get all your work done and no such thing as a work-life balance exists for you, our top 5 time management tips for wedding photographers might just help make things easier.[···]