‘Content is the King’ in this digital world. Businesses, as well as individuals, are using content in all forms to brand and advertise themselves. It can be in the form of text, photographs or even videos. This content is constantly and consistently flashed before the eyes of your target audience so as to stay top of mind and drive them towards your business.
VLOGGING is no different. In simple words, vlogging means Video Blogging or making blogs in the form of videos to send across your message to your target audience. It is an interactive video blog about upcoming events or your daily life, as well as any other activity that a vlogger thinks is worth mentioning through a video, instead of writing it on their blog.
It catches the attention of your followers, fans, or potential clients much more effectively than just text or images. It targets your senses of sight and hearing at one go making it much easier for your target clients to remember you. The power of imagery is so strong because it’s directly linked to memory retention.
Can Vlogging Benefit Wedding Photographers?
A BIG YES!
Vlogging has grown as a cultural phenomenon for the past few years because videos are much more effective at covering certain topics. It would take hundreds of words to explain how to compose a basic shot, but about 10 seconds of video. So just like professional bloggers, there are professional vloggers these days. And why not? THIS IS THE FUTURE with an average consumer watching over 210 videos per month.
There is so much you can do for yourself and your wedding photography business through vlogging. Have a look below!
1. It Can Boost Sales Dramatically
A vlog can transform the way we look at the world and ourselves, but when it comes to business, it can make a significant impact. It can boost your sales dramatically by attracting a huge number of ideal clients for your wedding photography business.
2. Healthy For Business
Apart from using a vlog to document your life and business, starting a vlog could open your eyes to the way other photographers are handling their business — what they’re doing that’s so special and unique to attract clients. It can act as a way to find an easy solution to your problems.
3. Build Confidence
A vlog can help you face your fear of public speaking and can be a great confidence booster. In the long run, this can make a positive difference to the way you interact with your clients.
4. An Alternative Career
Besides helping you boost your wedding photography business, vlogging can be a lucrative online profession. Most vloggers keep their jobs while making vlogs, because they know that, in reality, it takes time and strength to create quality content and get noticed for it. However, there are numerous successful vloggers who traded their jobs for a vlogging career.
5. Make Connections
If you give support to other vloggers, they will often endorse your vlog in return. Therefore, the main focus when first starting should be on building relationships with others, as it provides perks such as expanding your follower base and getting more vlogging opportunities than you would otherwise.
Some more advantages of vlogging for business are:
- Attract more visitors
- Boost your search (SEO) rankings
- Showcase your products and services
- Engage more with your audience
- Attract other opportunities
What Should I Vlog About?
As a wedding photographer, there is so much you can vlog about.
- Online photography journals.
- Photography tutorials/ Your personal photography tips and tricks
- Behind-The-Scenes Videos
- Photography related news
- Wedding venues
- Other wedding vendors
- Photography gear
- Editing software
- Editing tricks
- Software that helps you run your business
- You/Your family/Your hobbies
Where Should I Post My Wedding Photography Vlog?
You can post these vlogs on Youtube or photography communities. You can even post them on your other social media handles to promote your business to the maximum.
PRO TIP: Don’t just talk at the camera in your vlogs. Instead, come up with a story that will engage viewers and compel them to watch your video from start to finish.
What Gear Do I Need to Vlog?
YOU ARE LUCKY! You already have most of the gear you need. A professional camera and a tripod to stabilize your frame. An external microphone would complete your setup, but it’s not required.
You can also get a gimbal for yourself if you wish. It is much more than just a handheld stabilizer for your camera. For example, the E-Image Horizon One gimbal gives you full 360-degree movements on all three axes. With advanced steady computing systems, it offers ultra-precise stabilization so you get super smooth footage that your viewers will appreciate.
Additional lighting and lens filters are optional.
If you plan to move around quite a lot and want lighter gear, then it gets even better, because you probably already have a smartphone. A smartphone with an HD quality camera is sometimes all you need.
How to I Edit My Vlog?
There are two options— You learn to edit or outsource to a professional editor.
You can use these professional video editing programs to edit your vlogs:
PRO TIP: Remember, good editing isn’t just about slapping frames together, adding music, and using transitions. A professional editor is likely to do a much better job at it.
Get Going with Vlogging
People all over the world just love STORIES. Some like to read it and some like to watch it. This is definitely the segment that you have to target. If you have been using IGTV or Tiktok or maybe even Snapchat, you could be a little more comfortable with vlogging as you are used to creating video content by now.
All you have to do is be CONSISTENT, COMPELLING, AND CONFIDENT.
Market your videos through social networks, making sure to use tags.
You could allow others to advertise on your YouTube content.
With the use of Google AdSense, you can make a profit by giving permission to Google to display ads on your videos. This service is free to use and it allows you to collect a percentage of Google’s commission every time someone views commercials on your content.
One way to monetize your video content is by sharing affiliate codes in the description of your video when references products on your vlog. Amazon has a great scheme which enables you to make revenue when someone clicks on the link. You get a commission for anything they buy in the next 24 hours.
To gain some insight and inspiration on how other photographers are vlogging, check out this awesome article by MindScape.
If you want to add some professional lighting to your video, check out our blog post on Using Video Light. This post is how-to for using video light when photographing weddings, but can also be used to light yourself when videoing for your vlog!
While ShootDotEdit is an editing company for photographers and we have lots of fantastic plans for editing photographer’s images, we also strive to bring you up-to-date and interesting content related to all things photography. We believe in your success and we hope you enjoy our content!