‘Content is the King’ in this digital world. Businesses, as well as individuals, are using content in all forms to brand and advertise themselves. It can be in the form of text, photographs or even videos. This content is constantly and consistently flashed before the eyes of your target audience so as to stay top of mind and drive them towards your business.
VLOGGING is no different. In simple words, vlogging means Video Blogging or making blogs in the form of videos to send across your message to your target audience. It is an interactive video blog about upcoming events or your daily life, as well as any other activity that a vlogger thinks is worth mentioning through a video, instead of writing it on their blog.
It catches the attention of your followers, fans, or potential clients much more effectively than just text or images. It targets your senses of sight and hearing at one go making it much easier for your target clients to remember you. The power of imagery is so strong because it’s directly linked to memory retention.[···]