ShootDotEdit’s Fast Five — 5 useful quick tips you can apply to your photography business right now!
Consumers these days are more educated on what a solid business brand should look like. They have a critical eye and expect a higher level of experience. Starbucks will always redo a bad drink. Victoria’s Secret will wrap your purchases like a birthday gift. Apple will forever be dedicated to a sleek and sophisticated electronic style. You need to find ways to brand your business like these companies do.
Branding is about the overall customer experience, which has so many places to excel and places to improve.[···]